Never before such a shingle as this! 
Standard 
Shingle 
ICHARDSON 
1 roduct 
From the makers of Flex- 
a-lile Housetops, Vis- 
kalt Membrane Roofs, 
Viskole, Wall Board and 
similar products. 
The Super-Giant 
Shin gl e — 50% 
thicker, 100% more 
rigid, and 35% 
more economical in 
cost of laying. 
Super - Giant 
50$ THICKER; 100% STIFFER; With 
entirely new colorpossibilities 
the highest grade raw materials. And the 
flakes of slate surfacing, found only in the 
Richardson quarries, seal the shingle per¬ 
manently against weather and fire hazards. 
Prove the facts yourself 
The true worth of your new roof will begin 
to show after the carpenters have finished 
and the bills are paid. Then it will be too late 
to change if the roof is disappointing. 
That’s why it is so important for you now 
to choose the right shingle—one that will 
give you the highest degree of serviceability 
and beauty combined. 
You will find exactly such qualities in the 
Richardson Super-Giant Shingle, as actual 
comparison will prove. Take, for example, 
its serviceability. 
First, because it is 37% larger than the 
ordinary shingle, fewer are needed to cover 
a given roofing area. Thus the cost of laying 
is 35% less. 
Second, it is 50% thicker than the ordi¬ 
nary shingle, and therefore lasts much 
longer. Incidentally, this greater thickness 
casts a deeper shadow line that gives life and 
interest to the roof. 
Third, because it is 100% stiffer than the 
ordinary shingle, it remains rigid in the 
strongest wind, and makes the whole roof 
twice as firm. 
Beauty hitherto unknown 
On this super-shingle exclusively is used a 
chlor in slats hitherto unknown — a rich, 
iveat'alredpmivn. found only in the Richard¬ 
son'<^ud£rifss of Georgia. 
It is as beautiful as the russet of Novem¬ 
ber fields, and with use it mellows and deep¬ 
ens to a shade like the thatch of an English 
cottage. 
No stained wood shingles can rival this 
rare color. You can easily see why when you 
remember that nature has created it as she 
does her jewels—-by pressing it for ages un¬ 
der mountains of earth and rock. 
Weathered brown brings new beauty to the 
modern home, architects say, especially 
when it is blended with other Richardson 
shingles of jade green, tile red or black pearl. 
Its inner secrets 
But, of course, the true measure of roofing 
service goes beyond the color or size of the 
shingle to the materials in it. As you know, 
slate-surfaced shingles are built on a base or 
core of felt impregnated with asphalt and 
surfaced under pressure with slate granules. 
Exceptional quality in these three mate¬ 
rials makes the Richardson Super-Giant the 
finest slate-surfaced shingle produced. 
Take, for instance, the felt upon which de¬ 
pends the very life of your roof. Richardson 
felt, so architects or roofing dealers will 
tell you, has for fifty years been recognized 
and used as the best. The asphalt is refined 
exclusively by the Richardson process from 
A super-shingle indeed, when you weigh its 
points one by one! First—unusual dimen¬ 
sions which give you added roofing protec¬ 
tion at 14 less in cost of laying. Second—- 
absolutely exclusive color effects. And 
finally—exceptionally high test standards 
in its three materials: felt, asphalt, and 
slate surfacing. 
Go to your nearest dealer in lumber, hard¬ 
ware or building material, or to your con¬ 
tractor, and ask to see the Richardson Super- 
Giant Shingle in weathered brown. Feel it, 
weigh it, measure it, note the rare color. 
Then compare it with ordinary shingles— 
the difference will convince you. 
Meanwhile send for our beautiful new 
color chart showing the exclusive color com¬ 
binations of Richardson slate surfacing, and 
containing valuable facts on roofing. Per¬ 
haps, too, our booklet, “Roofing on the 
Farm,” can help. Just use the coupon below. 
•f* ^ 
For every roofing need, there is a Richardson 
product—f rom Flex-a-tile Asphalt Shingles, to 
Rubbertex Roll Roofing with Pyramid Kaps. 
Consult your dealer. If he cannot supply you, 
write us direct. 
°jC RICHARDSON COMPANY 
Lockland (Cincinnati), Ohio 
Melrose Park (Chicago), Ill. New Orleans, La. 
ROOFING 
Clip and mail this coupon 
THE RICHARDSON COMPANY 
Lockland, Ohio 
Gentlemen: 
I am considering roofing for_ 
Please send me lTypo of buildin 'P 
(Checkbook- □ New Richardson Color Chart 
let. wanted) □ Roofing on the Farm 
Name_ 
Address_ 
