3 
S TUDEBAKER has again demonstrated, 
1 in the 1923 series Big'Six Touring Car, 
that it is not necessary to pay a fancy price 
for a motor car of highest quality. 
Fundamentally the same splendid 
automobile that 50,000 owners have found 
so satisfactory, this fine car incorporates 
all the new year’s betterments and 
improvements. 
Its performance is as exceptional as its 
beauty. It is unvarying in its dependability, 
comfortable for any journey and is 
completely equipped with every feature for 
convenience and utility—even to the extra 
disc wheel with cord tire and tire cover 
and handsome nickehplated bumpers. 
The limited production of most of the 
better cars increases overhead expense and 
raises the cost of every manufacturing 
operation. This necessitates a high selling 
price and decreases intrinsic values. 
The fact that Studebaker builds nothing 
but sixes, in large volume, and manufactures 
all vital parts in its own factories, enables 
it to reduce costs, eliminate parts-makers’ 
profits and give more for the money. 
Studebaker plant facilities are adequate 
for the most economical manufacture. Raw 
materials are bought at the lowest possible 
prices, labor is specialized and efficient, and 
the overhead per car is reduced to a minimum. 
These savings are reflected in the price 
of the Big'Six Touring Car. 
Studebaker maintains quality standards 
that are second to none. Materials and 
craftsmanship are unexcelled. 
The name Studebaker stands for highest 
quality and honest value. 
THE STUDEBAKER CORPORATION OF AMERICA 
South Bend, Indiana 
R5S 
'.r tfs 
6 
1923 MODELS AND PRICES-/, o. b. factories 
LIGHT-SIX 
5-Pass.. 112" W. B . 40 H. P 
Touring . . .. $975 
Roadster (3-Pass.) 975 
Coupe-Roadster 
(2-Pass.) «. . 1225 
Sedan .... 1550 
SPECIAL-SIX 
5-Pass.. 119" W. B . 50 H. P. 
Touring . » . $1275 
Roadster (2-Pass.) 1250 
Coupe (4-Pass.) 1875 
Sedan .... 2050 
BIG-SIX 
7-Pass., 126" W B.. 60 H. P. 
Touring . . . $1750 
Speedster (5-Pass.) 1835 
Coupe (4-Pass.) 2400 
Coupe (5-Pass.) 2550 
Sedan , . . . 2750 
THIS 
I S 
STUDEBAKER 
YEAR 
