April, 192 3 
113 
E N D U RING 
QUALITY 
Whatever may be the attributes which attract 
you to this motor car, with every mile that passes 
you will become more firmly mindful or the deep' 
rooted quality which is, after all, the key to every 
excellence it embodies. 
There is no escaping the fact of Lincoln worth, any 
more than it is possible to lose sight of the ex' 
emplary facilities from which its goodness springs. 
While you may never be sensible of its doing so, 
it will, through a character of performance in 
which you continually exult, quietly but solidly 
intrench itself in your good opinion for exactly 
what it is—the finest motor car that it is possible 
to produce. 
LINCOLN MOTOR COMPANY 
"!A r 
