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A MERICAN R ADIATOR C OMPANY 
Ideal Boilers and American Radiators for every heating need 
104 West 42nd Street, New York Dept. 4 8 816 So. Michigan Ave., Chicago 
© ARCO 1923 
From a painting by Arthur Kelley 
“Home of Roger W. Babson, Wellesley Hills, Mass., Benjamin Proctor, Jr., Architect. 
Ideal TYPE A Heat Machine and American Radiators installed by Barber Co., Boston” 
When Roger Babson invests in warmth 
T HOUSANDS of discerning investors have profit¬ 
ed by Roger Babson’s business reports and fi¬ 
nancial service. 
Recently Mr. Babson made an investment on his 
own account, and these paragraphs are from his 
letter concerning it: 
“The TYPE A Boiler installed in my residence is what 
you call it—a ‘Heat Machine’,” he writes. 
“During the coldest weather we attend 
to it only twice a day and at times it can 
be left sixteen hours without attention. 
That advice should be followed by many home 
owners in respect to their heating plants. Keeping 
an old-fashioned heating plant is like keeping 
shares in a wild-cat mine. 
Take out the old coal waster and install the Ideal 
TYPE A Heat Machine. In a few years the orig¬ 
inal cost will have been paid back to you; and the 
Ideal TYPE A will continue to pay 
dividends of from 20 % to 33 x/ 3% 
in fuel that it saves as long as you 
live in the house. 
For full information regarding this 
gilt edged investment and how it 
can pay dividends to you, send your 
name to either address below. A 
book with full color illustrations 
and performance charts will be 
mailed to you at once. 
“My experience with the regular type 
of boiler in my old residence leads me to 
believe that the Type A is fully 20% 
more economical.” 
Mr. Babson often advises his clients 
to “take a loss” by selling a bad in¬ 
vestment, and put the money into a 
security with assured earning power. 
