May, 1923 
3 
_ 
THE BIG-SIX TOURING CAR $1750 
You would not buy a house with five 
rooms if you needed seven—don’t make 
this mistake in buying a motor car. 
Crowding always means discomfort. 
This is just as true of motor cars as it 
is of houses. The pleasure is taken out of 
driving when everybody is cramped and 
uncomfortable and the children have to 
sit on someone’s lap. 
Then, too, with a five-passenger car you 
often have to leave friends at home when 
you would really like to take them along. 
The Studebaker Big-Six Touring Car 
provides genuine comfort for seven and 
when the two auxiliary seats are folded 
away, it becomes an ideal five-passenger 
car with room enough for all the luggage 
you will need or want to carry. 
The Big-Six Touring Car affords this 
roominess without excess weight or bulki¬ 
ness. It also provides every other essential 
for lasting satisfactionat a moderate initial 
outlay and low cost of maintenance. 
Its appearance is expressive of power 
and stamina. Its performance—accelera¬ 
tion, flexibility and day-in-and-day-out 
dependability—is known and respected 
throughout the world. 
No car, regardless of price, has finer or 
more complete equipment. This even 
includes an extra wheel complete with 
cord tire, tube and tire cover. 
Both body and chassis are built by 
Studebaker. This insures highest quality 
and because of the elimination of parts- 
makers’ profits, the greatest value for 
each dollar invested. 
The name Studebaker stands for value, 
dependability, comfort and integrity. 
Detroit, Mich. 
STUDEBAKER 
South Bend, Ind. 
Address All Correspondence to South Bend 
Walkerville, Ont. 
..... 
1923 MODELS AND PRICES—/. o. b. factories 
LIGHT-SIX 
5-Pass., 112" W. B., 40 H. P. 
Touring . . . $975 
Roadster (3-Pass.) 975 
Coupe-Roadster 
(2-Pass.) . . 1225 
Sedan .... 1550 
SPECIAL-SIX 
5-Pass., 119" W. B., 50 H. P. 
Touring . . . $1275 
Roadster (2-Pass.) 1250 
Coupe (4-Pass.) 1875 
Sedan .... 2050 
BIG-SIX 
7-Pass., 126" W. B., 60 H. P. 
Touring . . . $1750 
Speedster (5-Pass.) 1835 
Coupe (4-Pass.) 2400 
Coupe (5-Pass.) 2550 
Sedan . . . . 2750 
THIS 
1 S 
STUDEBAKER 
YEAR 
