May, 1923 
9 
How it feels to be the 
leader of the tire business 
T HERE was a time when the bigger a business 
grew the more “uppish” it got. 
These days are over — praise be! 
The makers of Royal Cords are the leaders of 
the industry, but they don’t feel it any loss of 
dignity to reach out for new friends. 
And they take the very simple way of just ask¬ 
ing you to try one Royal Cord. All the U. S. 
Royal Cord policies are simple. 
For instance, Royal Cords have 
talked about exceptional mileages. There 
are hundreds of testimonial letters in the 
files but they might sound extravagant and 
misleading to people and that* is not a 
good thing. 
Yet the makers of Royal Cords believe 
never 
y VATEOj 
Trade Mark 
that Royals deliver the greatest average mileage of 
any tire that was ever made. This seems to be 
proven by the confidence car owners have in these 
tires. 
Royal Cords have never been sold at “big dis¬ 
counts” or featured in “sales”. People can’t tell 
what a tire is actually worth if it sells for all kinds 
of prices in different sections of the country. 
The support Royal Cords are getting today from 
so many new users is the outcome of people feel - 
ing confidence and trusting the Royal Cord 
makers. 
When you put Royal Cords on your 
car you are going to be satisfied. You will 
see what a good, clean money’s worth they 
are. 
United States Tires 
arc Good Tires” 
© 1923, United States Tire Co., New York City 
