May, 19 2 3 
45 
Because of Hidden Values 
Essex Stays Young 
Essex cars two and three years old and 
with service records extending beyond 
50,000 miles are today as dependable as 
when new. 
They retain their nimble performance. 
Economy in fuel and oil continues. There 
is no burden of maintenance cost. 
So marked is this quality that all who 
know the Essex accord it first 
place among the long life cars. 
Hidden values—values not 
observable in a new car— 
account for this. There is 
nothing in the performance 
of new cars to reveal the ad¬ 
vantage of the Essex roller 
rocker arm bearings over the 
common type of bushings. 
But long service marks the 
difference. And so also is 
revealed the advantage of the 
Touring - s 1045 
Essex frame. With a single exception, 
it is sturdier for weight carried than is used 
in any car regardless of price. 
The arrangement for taking up wear in 
spring shackles is duplicated in but a few 
costly cars. 
Such values extend to parts you never 
examine. Many are exclusive to Essex. 
In your choice of an Essex 
you get more than a one year 
car. You get what American 
and European experts pro¬ 
nounce the finest chassis of 
its size that is built. 
The Essex comes in three 
models. Each is sturdy— 
beautiful and of great utility. 
The prices give them prom¬ 
inence even among cars of 
less mechanical worth. 
Cabriolet - $ 1145 
An Ideal Family Car 
—Children are Safe 
The cozy intimacy of 
the Coach is further 
enhanced for family use 
by the safety for chil¬ 
dren it provides. No 
door handles in reach 
for them to open. Safe 
on the rear seat they can 
expose themselves to no 
risk and give no anxiety 
to their elders. 
Freight and Tax Extra 
Essex Coach $ 1145 
Freight and 
Tax Extra 
