May, 19 2 3 
123 
room !_, 
--with window shades of durable Brenlin 
I N your home are you making the most artis¬ 
tic use of your windows? They are, usually, 
the most conspicuous element in the room and 
can be made to add so much to the effect. 
Prominent interior decorators say that the 
importance of window shades is often over¬ 
looked. Are your shades in perfect color har¬ 
mony with your rugs and draperies? And are 
they in good condition—or are they unsightly 
with cracks and pinholes? 
At small cost, you can give new beauty, not 
only to your windows, but to the whole room— 
with shades of handsome durable Brenlin. 
In its base-material, Brenlin is quite different 
from the loosely woven, mesh-like fabric of 
ordinary window shades which are “filled” with 
clay or chalk and then painted. The constant 
wear of rolling and unrolling, flapping back and 
forth in the breeze, causes the dried out, brittle 
filling of clay or chalk to loosen and fall out 
leaving cracks, creases or pinholes through 
which the light shines and thus ruining the 
good appearance of ordinary shades. 
Brenlin shade material requires not a 
particle of filling 
Brenlin is made of a fine closely woven mate¬ 
rial that needs no filling of anylkind to make it 
smooth and opaque. It is 
strong and flexible and 
hangs straight and 
smooth. These qualities 
are woven into the fabric 
itself—not applied later. 
For this reason, Brenlin 
wears two or three times 
as long as the ordinary 
shade material. 
Brenlin comes in a wide range of soft, rich 
colors among which you will find one that 
blends harmoniously with your color scheme. 
Experts finish Brenlin by hand and apply with 
the utmost care the beautiful colors that resist 
fading by the sun and defy stains by water. If 
you wish a different color on each side, get 
Brenlin Duplex for perfect color harmony. 
After all, new shades are one of the little 
touches which make perfect the whole scheme. 
And Brenlin is not expensive. When you con¬ 
sider how much it adds to the beauty of your 
interior effects and how long it wears, you will 
find its use economical, indeed. 
Look for the name Brenlin perforated or 
embossed on the edge. If you don’t know where 
to get this long-wearing shade material, write 
us; we’ll see that you are supplied. 
“How to shade and decorate your 
windows correctly”—free 
Write for a copy of this very readable book¬ 
let on how to increase the beauty of your home 
with correct shading and decoration of your 
windows. Samples of Brenlin in several colors 
will come with it. 
For windows of less importance Camargo or 
Empire shades give you best value in filled 
shades made the ordinary way. 
THE CHAS.W.BRENEMAN CO. 
CINCINNATI, OHIO 
“The oldest window shade house in 
America" 
Factories: Cincinnati, Ohio, and Cam¬ 
den, N. J. Branches: New York City, 
Philadelphia, Dallas, Texas, and 
Portland, Ore. Owner of the good 
will and trade-marks of the J. C. 
Wemple Co. 
On the left, the mate¬ 
rial in an ordinary 
window shade; right, 
the fine, closely woven 
material in Brenlin 
Scratch lightly a piece 
of ordinary Window 
shade material. Tiny 
particles of chalk or 
clay ,r filling " fall out. 
Brenlin II .1 S N O 
FILLING 
Every foot of Brenlin 
is carefully finished 
and colored "by hand 
for beauty of appear¬ 
ance, long wear, and 
smooth operation 
