June, 1923 
3 
P RICES of motor cars are based on what it costs 
the manufacturer to produce and market them— 
not upon intrinsic values. 
The “devouring monster” in production costs is 
overhead expense. 
Overhead expense varies with the number of cars 
produced and the ability and facilities of the manu¬ 
facturer — or assembler. 
Heavy overhead makes high selling prices inevi- 
table regardless of the inherent value of the product. 
Studebaker’s production is seven times as large as 
that of any manufacturer building a car in the Big- 
Six class. Consequently, Studebaker overhead is split 
over seven times as many units as those manufacturers 
who compete with the Big-Six. 
The result is maximum dollar-for-dollar value of 
which the Big-Six Touring Car offers striking proof. 
It is distinctly a seven-passenger car—not a seven- 
passenger body mounted on a five-passenger chassis. 
It has a seven-passenger motor. The body will with¬ 
stand seven-passenger usage. The chassis has seven- 
passenger dimensions throughout. It was designed 
and is built to deliver seven-passenger satisfaction. 
Big-Six popularity is the result of Big-Six supe¬ 
riority. Materials and workmanship are unexcelled 
in any car at any price and unequaled in any other 
car at the Big-Six price. 
The broad principle upon which Studebaker busi¬ 
ness has prospered for 71 years and upon which it 
is now conducted insures satisfaction to everyone 
who deals with the House of Studebaker. 
MODELS AND PRICES—/, o. b. factories 
LIGHT-SIX 
5 -Pass., 112 # W. B., 40 H. P. 
SPECIAL-SIX 
5 -Pass., 119 a W. B., 50 H. P. 
BIG-SIX 
7 'Pass.. 126 ° W. B 60 H. P. 
Touring.$1750 
Speedster (5-Pass.). 1835 
Coupe (5-Pass.). 2550 
Sedan. 2750 
Roadster (3-Pass.). 975 
Coupe-Roadster (2-Pass.)- 1225 
Sedan. 1550 
Roadster (2-Pass.). 1250 
Coupe (5-Pass.). 1975 
Sedan. 2050 
Prices Subject to Change Without Notice 
AKER 
Walkerville, Canada 
Address All Correspondence 
to South Bend 
STUD 
Detroit, Michigan 
South Bend, Indiana 
