THE POT PLANT OF THE HOUR • WINNER OF SPECIAL AWARDS 
Primula Malacoides " Improved Erikssoni" 
After years of careful culture, there has 
finally been developed a strain of Primula 
Malacoides that is truly outstanding. It is 
the strain "Improved Erikssoni," product 
of the effort of Mr. Ernst Eriksson, the well- 
known pot plant grower of Riverside, Ill. 
"Erikssoni" has genuine appeal as an in¬ 
dividual pot plant, or it can be used in 
combination with Tulips, Hyacinths, etc. 
Being non-infectious, this plant is espe¬ 
cially desirable from a retail standpoint 
for hospital gifts. 
VARIETIES AND PRICES 
OUTSTANDING NEW VARIETIES 
APPLEBLOSSOM. A true appleblossom shade, pink 
and white. Very worth-while. 
Price: 500 seeds.$1.00 2000 seeds.$2.00 
BRILLIANCY. Opens lavender-pink, changing to crim¬ 
son-red. (See illustration above.) 
Price: 500 seeds.$1.00 2000 seeds.$2.00 
GLORY OF RIVERSIDE. A true light rose-pink (seed 
from the third generation of plants). Comes 75% true. 
A real new color in Malacoides. 
Price: 500 seeds.$1.25 2000 seeds.$4.50 
SNOW KING. The pure white the trade has long been 
waiting for. 
Price: 500 seeds.$1.25 2000 seeds.$4.50 
SPECIAL NOTE: For best results, plant the variety 
''Snow King" one plant to 4-inch pot, and three plants to 
a 5-inch to 6-inch pot, four to five plants to a 7-inch pot. 
ERIKSSON'S STANDARD VARIETIES 
WONDER BABY. A most beautiful pink. 
BABY ROSE. Very deep pink, some almost red. 
BABY DOLL. A deep pink with frilled flowers. 
NEW BABY. Near lavender-pink; the strongest grower 
with the largest flowers. 
Prices of all standard varieties and mixed: 
Tr. Pkt. of 800 seeds.$1.00 
2,000 seeds.$2.00 1/64 oz.$5.00 
Complete cultural directions, compiled by Mr. Eriksson, 
furnished free with each order. 
SPECIAL NOTE: For blooming during January and at St. 
Valentine's Day and later, all of above named varieties 
can be sown to advantage during May, June and July. 
TO THE GROWER: We cannot over-emphasize the importance of using only greenhouse produced new crop seed, 
in ERIKSSON'S ORIGINAL PACKETS, with Eriksson's own cultural directions. We bring this to your attention because 
of the so-called "Eriksson Strain" that has found its way into the market.—A. B. C. 
AMERICAN BULB COMPANY 
1335 WEST RANDOLPH STREET. CHICAGO • NEW YORK. 31 WEST 27th STREET 
