OUR 
I938SEED 
BARGAIN 
I LL GIVE 
rait 
YOU A SQUARE DEAL 
Dear Friend: I am always happy to greet you each year in our new Catalog. You and I are both interested in seeds and that 
is w r hat I am going to talk to you about today. It seems like each year something new turns up in the seed business, 
Last year, we thought there would be a good crop of seeds in 1937. Just the opposite happened. There was only 
about 20% to 25% of a normal Red Clover crop in the north central states. Alfalfa was only about 60% to 65% 
of a normal crop in northern and western states. Alsike Clover was about 60% to 65% of 1936 crop. Sweet 
Clover crop was a little larger. There was a large Timothy crop and prices are lower. I receive many 
letters from friends and customers around the first of the year, asking if they should buy now or wa' 
until seeding time. None of us are always right 100%, but if I thought the spring was the low 
market, we would not have bought a few hundred thousand dollars worth of seeds last fall when 
crops were moving. If you will check up over a period of years, believe you will find that 
seeds were much higher at seeding time than around the first of the year. We were able 
to lay in a nice big stock of fine seeds. We bought them right and we are going to 
turn them to our customers at prices that will save them money. This year, I am 
striving to give our customers a better quality of seeds. And you still get these 
better seeds at rock-bottom prices. We have our own cleaning machinery. 
We buy in the producing districts and sell direct to you. This cuts out 
the middleman. No wonder he doesn’t like us and tries to knock us at 
every opportunity. There are two or three farm papers with whom we 
do not spend any money for advertisements, who attempt to discredit 
us. We pay no attention to these tactics. Read our Money Back Guar¬ 
antee on page 2. You are the one we want to please. To prove we are sat¬ 
isfying our customers, our business increased 25% last year. A larger 
volume of business enables us to sell on a closer margin. This is to your 
advantage. I am asking for your seed business. You will get a square deal. 
Kindly favor us with your order. 
Sincerely yours, 
E. E. ELDER, President 
EHU 
An Extra Fine Seeding at a Very Low Cost 
Complies with Soil Program 
Lot “Diamond” will appeal to thousands of 
farmers. Most farmers add Alsike and some 
Timothy to Red Clover for a well balanced seed¬ 
ing-. This lot is fully one-half Red Clover, ap¬ 
proximately ten percent Alsike and forty percent 
Timothy. Average 60% Clover. Produces a heavier growth of 
hay and pasture. The quality of the crop is better. Grows 
most anywhere. 
You , ll Like the Quality and Savings 
Lot. “Diamond” is new crop domestic Northern grown seed. Has 
a good bright color. It has been recleaned and tested. Shows good 
purity and germination. This is not cheap seed. I guarantee it to 
be good dependable quality. If you are doubtful about the quality, 
write for a free sample. Sow around 8 or 9 pounds per acre. You are 
practically sure of a catch when you sow Lot “Diamond.” 
The cost of seeding is low. It is suitable for Agricultural Conserva- 
tion Program. I am glad to recommend Lot “Diamond” to our customers 
and friends. Order this lot and if you are not pleased with it after you 
take it home, kindly return the seed and I will see that your money is re¬ 
funded promptly, including all transportation charges. Order early while 
prices are low. 
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