Flower Seeds 
Supreme Quality 
Recent Novelties and Specialties 
STOCK, GIANTS OF CALIFORNIA, SEQUOIA 
A dazzling supplement to our extremely popular strain of Giants of California Stock. 
Sequoia produces a central spike of florets that will average 12 inches in length. It is a 
rich sparkling rosy-carmine color, which always seems popular with the florist. 
Individual florets larger than 2 inches across are a usual sight and the plants produce a high 
percentage of doubles. Florists who demand the best in Stocks are now planting the Giants 
of California. Increase your profits with a quick turnover of this best-seller. 
Tr.Pkt. 50c i/4 oz. $1.25 Oz. $4.00 
NEW SCABIOSA GRANDIFLORA ROSETTE 
As a result of many years' selection and painstaking care, we have created a glorious new 
color in Annual Scabiosa. Rosette is a beautiful shade of deep rose heavily suffused with 
salmon. The flowers are extra large and the stems are long and stiff. This glorious, glowing 
new color will undoubtedly make Rosette a most popular flower for the garden and also 
with the florist for cutting. It is a fitting companion to Loveliness, Peach Blossom and Shasta, 
all of which have received Awards of Merit from the Royal Horticultural Society. 
Tr.Pkt. 25c Oz. $2.00 
TITHONIA SPECIOSA GRANDIFLORA 
FIREBALL (Bodger) 
Dazzling as a ball of fire poised high above other flowers, Fireball is, undoubtedly, the last 
word in brilliance of color in a fall blooming plant. Many who have known and enjoyed 
Tithonia Speciosa have considered it the brightest possible flower for fall use. With the 
introduction, however, of Fireball, this older variety is entirely overshadowed. Fireball is 
a very brilliant/vibrant shade of scarlet orange, the petals in dazzling contrast to the clear 
yellow center. The gaily colored flowers are single, very large, 4/2 to 5 inches in diameter, 
and are carried on fine long stems. The plants are very tall, some reaching a height of 
8 or 9 feet, with a fairly heavy growth of grayish green, wooly foliage. They are, however, 
neat in appearance, filling in well from the very base of the plant to the top, and unlike the 
older Tithonia Speciosa do not become ragged looking. In southern warm districts, seed 
should be sown in late spring outdoors, while in the northern sections it should be started 
indoors and the plants set out after danger of frost has passed. Tithonia Fireball is a 
tender annual, flowering late in the season, and is not subject to plant diseases. It is 
extremely showy in the garden and an excellent new cut flower variety. The flowers will 
keep five or six days when cut. We have every confidence that Fireball will be one of the 
headline flowers of the 1938 season. Tr.Pkt. 50c 14 oz. 75c Oz. $2.75 
NEW SCHIZANTHUS 
(Butterfly Flower) 
"Mother's Favorite" 
(See Inside Back Cover for Illustration) 
Price—Mixed Colors: Tr.Pkt.$1.25 3Tr.Pkts.$3.00 
"Mother's Favorite" is "tops" as a pot plant for Mother's Day and spring sales. Also 
of exceptional value for cut flowers, this new strain is in a class by itself. A high 
temperature is not required for Schizanthus, even in the winter months. For early 
blooming sow August-September. 
Note below what Holm & Olson, the well-known retail florists and growers of St. Paul 
and Rochester, Minn., think of this grand new Schizanthus "Mother's Favorite." 
NIEREMBERGIA HIPPOMANICA ILLUSTRATED ON INSIDE FRONT COVER IS WORTH WHILE 
Stock, Giant of California "Sequoia" 
Tithonia Speciosa Grandiflora Fireball 
American Bulb Co., Chicago Rochester, Minn., June 22, 1937. 
In regard to the Schizanthus, we have grown "Mother's Favorite" very success¬ 
fully as a pot plant. Seeded about the middle of January, planted in 2 Vi-inch pots, and 
when ready pot three in a 7-inch pan, and this makes a very fine plant for Mother's 
Day. These are rapidly becoming very favored by the public, as they, even under 
such unfavorable conditions as in a hospital, develop to the last bud and present a 
mass of blooms that last for weeks. 
If seeded in early December they will be ready to bear April 1. I am sure it is 
a very valuable addition to our spring pot plants. 
Very truly yours, 
Signed, HOLM & OLSON CO., 
Per H. Thompson, Mgr. 
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