“Supreme Quality 
:C> Flower Seeds 
A.B.C. OFFERS THE NEWEST "STYLES" IN PETUNIAS 
New All Double Flowering Fringed Petunia. "World Beauty," Original Strain 
(Named and Introduced by the American Bulb Company) 
The Significance of "What's New" 
to the Florist 
Increased Sales—More Profit 
For the American public at large, the phrase, "What's new?" 
is rapidly becoming one of the most popular forms of greeting. 
To the florist, however, this expression has far greater signif¬ 
icance, for he often interprets it in terms of dollars and cents. Ac¬ 
cordingly, the florist who answers the question, "What's new?" 
with saleable merchandise soon discovers more customers, 
increased sales, and greater profits. 
As a means to this end we recommend to growers liberal 
plantings of the newer strains of Petunias, particularly "World 
Beauty" (Original Strain) introduced and named by A. B. C., 
All Double "De Luxe" Mixed, A. B. C. (Eriksson's Strain), "Pri¬ 
vate Stock" Mixed, "Bountiful Portland Varieties," "A. B. C. 
Celestial" (Originator's German Strain), as well as the other 
new kinds illustrated and described in this list. "World Beau¬ 
ty" has especially proved to be a wonderful money-maker 
for the trade, and we believe florists will find it worth while 
to culture same in a large way. 
"All Double" "World Beauty" . . . 
The "Queen" of All Petunias 
Illustrated Above 
Produces (from seed) practically 100% large double fringed 
flowers of the most beautiful rosy carmine color, wonderfully 
free blooming plants of the dwarf, compact growth which 
makes this grand new sort particularly desirable for pot plants 
as well as bedding. World Beauty has really created a sensa¬ 
tion wherever shown. A few plants in bloom for demonstration 
to the public early in the season will undoubtedly result in an 
active and most profitable demand for this new favorite. 
For Mother's Day 
"World Beauty" has proved to be an ideal pot plant and a 
worth-while profit provider. We introduced "World Beauty" to the 
trade and are again securing our seed supply from the originator, 
thereby insuring our customers the true variety. Sow seed 
early and follow with successive plantings up to March 1st 
next. We say by all means if you culture Petunias, do not 
leave "World Beauty" off your list. It is unquestionably the 
"last word" in Double Petunias. 
Price of "World Beauty" Seed, Original Strain: 
500 seeds... .$1.25 1,000 seeds.... $2.00 3,000 seeds.... $5.00 
1/64 oz.$6.50 1/32 oz.$13.00 
Some of the Numerous Unsolicited Testimonials We have Received in Connection with Petunia " World Beauty," Etc. 
American Bulb Co. 
Dear Sirs: 
Your seeds have been a constant source of joy. 
The Petunias are the envy of all local growers. 
In exhibits they have just stopped trying to com¬ 
pete, for with the "World Beauty" we have been 
awarded the blue ribbon for the past four years. 
(Signed) R. M. ENOCH, 
Washington, Pa. 
American Bulb Co. Niles, Ill. 
Dear Sirs: 
Your World Beauty Petunia is a winner! As a 
pot plant it "sold itself" the past spring and when 
short of Carnations I used same for funeral work. 
After placing stems in the water a few hours the 
blooms remained firm for a long period. 
Yours very truly, 
(Signed) KABOT GREENHOUSES. 
Long Beach, Calif., 
American Bulb Co. May 15, 1937. 
Gentlemen: 
The Petunia seeds purchased from you have a 
wonderful germination. I have better than 90%, 
so here goes another order. 
(Signed) HARRY L. BATESON. 
A.B.C. PETUNIA "WORLD BEAUTY" MEANS REAL PROFIT FOR THE GROWER 
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