Chicago AMERICAN BULB CO. New York 
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PRIMULA MALACOIDES 
"Improved Erikssoni" 
"The Pot Plant of the Hour" 
Disseminated by the American Bulb Company. Awarded rating of 
"Special Merit" at the Florist Club Authority Test, as made at the 
New Jersey Agricultural Experiment Station, Brunswick, N. J. 
"Erikssoni" has proved itself practically invaluable. Due 
to the fact that Primula Malacoides "Improved Erikssoni" 
being non-infectious, this desirable show plant is now 
freely admitted by hospitals, etc., and generally accepted 
by the public without question. A good selling point when 
offering "Improved Erikssoni" to your trade. 
PRIMULA MALACOIDES 
"IMPROVED ERIKSSONI" 
Seeds produced by the originator, Ernst Eriksson, Riverside, Ill., and 
supplied in his original packages. Accept no substitutes. 
Appleblossom. A true appleblossom shade, pink and white. Very 
worth-while. 
Brilliancy. Opens lavender-pink, changing to crimson-red. 
Riverside. A true light rose pink (seed from the third generation of 
plants). Comes 75% true. A real new color in Malacoides. 
Prices of above 3 varieties: 
500 seeds.$1.00 2,000 seeds.$3.00 
ERIKSSON'S STANDARD VARIETIES 
Wonder Baby. A most beautiful pink. 
Baby Rose. Very deep pink, some almost red. 
Baby Doll. A deep pink with frilled flowers. 
New Baby. Near lavender-pink; the strongest grower with the largest 
flowers. 
Salmon Beauty. True salmon. 
Snow King. The pure white the trade has long been waiting for. 
Choice Mixture (of above). 
Prices (of all standard varieties and mixed): 
Tr. Pkt. of 800 seeds. . .$1.00 2,000 seeds.. .$2.00 1/64 oz... .$5.00 
Complete cultural directions, compiled by Mr. Eriksson, furnished free 
with each order. 
SPECIAL NOTE! For best results, plant the variety "Snow King" one 
plant to 4-inch pot and 3 plants to a 5-inch to 6-inch pot, 4 to 5 plants 
in a 7-inch pot. 
SPECIAL NOTE! Important to the Grower: Protect yourself! The suc¬ 
cess that has obtained during the past few years for "Eriksson's 
Improved Malacoides" has resulted in numerous offerings in the market 
of Malacoides under the title (Eriksson's Strain). Protect yourself by 
securing the originator's greenhouse produced new crop seed 
in ERIKSSON'S ORIGINAL PACKAGES, with complete cultural direc¬ 
tions.—A. B. C. 
VARIOUS PRIMULAS 
PRIMULA, CHINESE GIANT 
A Startling New Chinese "Dazzler." From Hurst & Son, seed merchants 
and growers of London, England, comes a "really startling novelty 
in flower seeds." It is a Chinese Primrose (Primula Sinensis Fimbriata) 
which the firm has named Dazzler in recognition of its striking and 
unusual color; "orange red," as seen in the setting sun, is suggested 
as the only term that accurately describes it. It is claimed that a 
well-grown specimen will carry well over 20 flowers open at one 
time; also that while handsome under all circumstances, the blossoms 
are especially effective under artificial light. Tr. Pkt.$1.00 
SINENSIS STELLATA 
Indispensable for general decorative work. The plants are very 
floriferous and bloom for a long period. A good keeper and the 
flowers remain fresh in water for a long period. 
Giant blue Star. Giant Salmon Pink Star, Giant White Star. 
Tr. Pkt. (250 seeds).50c 
KEWENSIS 
Various Sorts. (Verbena scented yellow primrose). Of strong growth; 
long spikes of yellow flowers. For greenhouse culture. 
Tr. Pkt.50c 
PRIMULA OBCONICA 
Owing to the rapid loss of germination in this class of Primula seed, 
we have it put up by our German grower in sealed glass containers. 
This removes all question of seed germination if carefully handled. 
In sowing this seed do so in sandy, well-drained, sterilized soil. While 
uniform moisture is necessary, seed rots because of soil being kept 
to wet. For this reason it must be sandy to insure its not staying wet 
too long after watering. 
Better Days. A valuable new color. Deep carmine red. The darkest 
and one of the most valuable Obconica yet introduced. Very large 
flowering and the compact, well branched growth is very sym¬ 
metrical and the mass of flower heads show evenly above the dark 
green foliage on strong stems. Tr. Pkt.$1.25 1/64 oz.$3.25 
Tr. Pkt., 1/64 1/32 
1/128 oz. oz. oz. 
Mohnstein's Dark Red. Well known dark red. . . $01.10 $2.00 $3.75 
Fasbender's Red. Extra large deep crimson. 1.10 2.00 3.75 
Mohnstein's Atrosanguinea. Dark red. 1.10 2.00 3.75 
Mueller's (Berlin) Rose. Bright, clear rose. 1.10 2.00 3.75 
Mueller's Rosea. 1.10 2.00 3.75 
M. and M. Mixed. 1.10 2.00 3.75 
Coerulea. Fairly dark blue. 1.10 2.00 3.75 
Salmon Queen. Salmon or coral-rose. 1.10 2.00 3.75 
Alba. (White). Increasingly popular. 1.10 2.00 3.75 
Lachsrosa. Large bright rose with enough salmon 
shading to make it highly attractive. 1.10 2.00 3.75 
Mixture. All colors of above.60 1.00 1.75 
Portland Beauty. (New). Double flowering rose-pink 
(very worth while). 1.50 ... ... 
(See illustration in Novelty Pages of this book) 
PUERARIA (Japanese Kudzu Vine) 
‘Thunbergiana. The fastest growing hardy climbing plant. It will grow 
8 to 10 feet the first year from seed. 
Tr. Pkt.10c Oz.40c % lb.$1.00 
*PYRETHRUM HYBRIDUM (Persian Daisy) 
Tr. Pkt. 
Roseum. Rose. Bright rose color.$0.30 
James Kelway. Rich deep scarlet.40 
Single. Mixed colors.(V4 lb., $4.00) .25 
Grandiflorum. Single, large flowering. Mixed. 
. (V* lb., $6.00) .40 
Double Mixed. Extra select strain.50 
Oz. 
$1.50 
3.00 
1.25 
2.00 
5.00 
DOUBLE FLOWERED PRIMULA "PORTLAND BEAUTY" IS OF HIGH VALUE 
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