Bodger Service Department 
Novelties: The amateur gardener is novelty conscious, and it is easy to sell a 
new variety. Novelties are your logical sales leaders, and it is decidedly to your 
own advantage to make good use of them in your newspaper publicity, your 
advertising, and your counter features in the store. Make your selections from 
among the novelties listed herein and you cannot go wrong. 
Transparencies: Our new colored transparencies are your busiest silent 
salesmen. They are accurately hand colored, on film or glass, printed from our 
regular photographic negatives. Placed in your store window, on the counter, 
along the walls with the seed racks, or near the cash register, they attract 
attention at once, and show your customer the actual flower of the seed you 
have for sale. Write us for full details regarding transparencies and the cabinets 
in which to display them. 
Electros: The very rapid increase in sales of our black and white electros and 
four-color nickeltypes convinces us that this branch of our Service Department 
has proved valuable to our customers. Included in this price list are many new 
black and white electros in standard sizes and new four-color nickeltypes, as 
well as a great many new subjects in the smaller Y'ylY/i" electros. See pages 
139 to 140 of this list for those not included alphabetically. 
All electros we send out are unmounted unless the order specifies that they 
be mounted. There is an additional charge of 20% for this service. Since a 
majority of our customers prefer unmounted electros we have followed this 
policy, but will be very glad to have them mounted for any who so request. 
Photographs: Through our Photographic Service we are able to furnish you 
with a complete line of first class photographs of novelty and standard flower 
varieties suitable for publicity and catalog purposes. Photographs will be 
submitted for approval upon request. 
Bulletins: The most ambitious effort of our Service Department is the publica¬ 
tion of a series of bulletins on various flower subjects. Bulletin No. 1, The Zinnia 
and Its Uses, Bulletin No. 2, Asters of Today, and Bulletin No. 3, Petunias, Past 
and Present, have been distributed and others will follow as soon as they are 
compiled. If you have not received copies of these bulletins, write us and they 
will be forwarded promptly. 
One of our large farm units in the rich Lompoc Valley 
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