BRAND’S LILACS 
are all on iheir 
OWN ROOTS 
These bushes come to you all ready 
to plant. They need no trimming. Now 
that the French Lilac can be propa¬ 
gated successfully on its own root, 
there is no longer any reason why a 
Lilac propagated in any other way 
should be planted. 
FRENCH LILACS 
9*nfiAj04Jieid 
With Blossoms so Large and so Beautiful One Can 
Hardly Imagine That They are Related to the Com¬ 
mon Lilac 
THE ABOVE PICTURE 
is from a photograph of four average'sized plants of our 
Own Root French Lilacs, showing one plant of a two- to 
three-foot size, and three plants of a three- to four-foot 
size. 
The line running through each plant shows the depth 
you should plant your bushes. 
To one who has never grown an Own Root French 
Lilac, the price may seem high. But we feel sure you 
would not wish to care for a plant for 6ve years and offer 
it for a price below what we are charging. 
We have experimented with the propagation of the French Lilac for over 20 years to find how 
to grow it in a practical way on its own roots. We have discovered how to do this successfully. 
Before we were able to do this we never had any success with French Lilacs in the Minnesota cli¬ 
mate. We have never had any trouble with our French Lilacs dying out since. A French Lilac must 
be on its own root to do well in a severe climate like that of Minnesota. 
Growing an Improved Lilac on its own root is a slow process. It actually takes us two years 
longer to produce a Lilac of a given grade on its own root than it would take to produce the same 
grade on privet. Yet we insist on sending out only those Lilacs that will prove satisfactory, so our 
customers can depend upon receiving only genuine own-root plants. 
We have a wonderful deep rich alluvial soil; the soil in which the Lilac revels. This contributes 
to strong thrifty tops with a large, well-balanced root system. 
Our plantings of Lilacs have increased from year to year until we now have for our 1938 sales 
as fine and as large a collection as you could possibly find anywhere. 
This is probably the largest collection of high class French Lilacs in the world. We are in a posi¬ 
tion to offer our customers a first class article in every respect. 
LILAC DESCRIPTIONS 
Many of the peculiarities of any variety of Lilac are easily described. One can tell at a glance 
whether the florets are single, semi-double, or double, or whether the panicles are simple or com¬ 
pound, long or short, loose or compact. 
But when it comes to color probably no two persons would name exactly alike the colors of any 
dozen varieties of Lilacs. 
A little explanation may help to interpret our descriptions. When we say a Lilac is red, we do not 
mean that it is scarlet; or, when we say it is blue, we do not mean sky-blue, as an occasional customer 
seems to expect. The truth is, the colors of all Lilacs are soft. They are made up of different pro¬ 
portions of blue and red with more or less addition of white. If the red predominates in the light 
shades, we may call the color pink or rose. If the blue predominates decidedly, we may call the colot 
blue; but if the blue while dominant is less pronounced we may call it lavender or lilac or violet 
or mauve. 
In the dark colors, if the red predominates decidedly we may call it red, as with Reaumur. If the 
blue predominates we call it purple. Then to be more definite we sometimes say reddish purple or 
purplish red. 
It must be remembered also that, aside from the difficulty of getting an 
exact name for the normal color of a variety, this color may change 
somewhat with the season. For example, this year we had cool, cloudy, 
and rainy weather throughout the Lilac season. Consequently, the colors 
“ were all darker than usual. The character of the soil also sometimes 
J changes the color slightly. 
« We make our descriptions as clear as we can, but we understand how 
difficult it is for a purchaser who cannot visit a Lilac field during the 
blooming season to make his selection. However, we list only good 
varieties, those that should give much pleasure to those who plant them. 
Planting Instructions 
Watch for an orange tag which you will 
find attached to your shipment. On this 
tag you will find printed instructions for 
planting and caring for your Lilacs. 
DISCOUNTS 
We allow the following dis¬ 
counts on French Lilac orders 
according to the size of the 
order: 
No discount on orders below 
^ 10 . 00 . 
10% on orders between 
^10.00 and ^25.00. 
15% on orders between 
^25.00 and ^50.00. 
20% on orders of ^50.00 or 
more. 
Note. Do not include collections when 
computing your discounts, as liberal dis¬ 
counts on them have already been allowed. 
[ 22 ] 
