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MONEY'S WORTH" 
• The 1938 planting season marks the seventy-third year 
of uninterrupted service by the California Nursery Company to 
three generations of loyal customers. Lacking only two years of 
three quarters of a century, the Company now ranks as the 
West’s oldest and largest nursery organization—a direct out¬ 
growth of the public’s approval of our endeavor to always pro¬ 
vide genuine value in nursery merchandise. 
With establishments also located in the Allied Arts Guild at 
Menlo Park, at Sacramento, Modesto, and Fresno, we are able 
to maintain a wide and complete assortment of plant materials. 
Thus a visit to our nearest yard places a wealth of varieties at 
your disposal, assuring within reason, the exact size and variety 
of plant you require, without substitution. 
But more important our customers tell us, is our two-way 
policy—first, to offer only the best-quality stock that experience 
and care can grow—and, second, to remember that responsibility 
to our customers does not end when the sale is completed. As 
you study through the thousands of plants, shrubs and trees 
listed and described in this book, we want you to know that 
every quoted price represents genuine value consistent with 
sturdy, healthy, true-to-name merchandise, capable of .giving 
long years of satisfaction in your orchard, vineyard or garden. 
In short—because quality is the only basis for a sound invest¬ 
ment—-“Roeding’s Quality” materials truly give you “your 
money’s worth.” 
Modesto Office and Salesyard 
Sacramento Salesyard 
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CALIFORNIA NURSERY COMPANY 
George C. Roeding, Jr., President 
Main Highway, Just North of 
NILES, California 
Tel. Niles 134 
Allied Arts Guild, Menlo Park 
Copyright, 1937, by George C. Roeding, Jr. [ 1 ] 
Fresno Office and Salesyard on State Highway 
Fresno Garden Store at Belmont and Thorne 
