Our Growing Grounds at Loomis. Here, in the rolling foothills of Placer County are grown some of our finest "Roeding's Quality" fruit trees. 
4 4 w <7W FUNDAMENTALS 
After a trip through our growing grounds, an experienced 
commercial fruit grower recently commented: “I’m glad to 
see that you grow your trees the ‘hard way.’ I guess you’ve 
found out the same thing I have in my orchard . . . that extra 
care pays in the long run. Nature is never fooled by short 
cuts.” 
Our policy is to provide the best fruit trees and grapevines 
that money can buy, so that every purchaser of “Roeding’s 
Quality” will get a sound investment. That is the reason we 
pay particular attention to these four fundamentals . . . 
• careful bud selection. 
• the exertion of every precaution to insure varieties that are 
true-to-name. 
• the use of the best scientific and practical cultural methods. 
• the supervision of every operation on our own grounds by our 
own men, themselves experienced commercial growers. 
We ask that you investigate our nursery stock and our methods 
carefully, both at our nurseries and through commercial orchards and 
vineyards now using our trees and vines. When you consider the 
permanence of your orchard and vineyard, you will agree . . . from 
the standpoint of high yield and quality fruit—it pays to plant the best. 
"Roeding's Quality" Trees in Our Nurseries 
Airplane View of our Madera County Growing Grounds Along the San Joaquin River. 
Peach trees in our Loomis Growing Grounds 
photographed on July 1st. 
THE HOME ORCHARD 
We urge that every family consider the many 
advantages in a “HOME ORCHARD”—a wise se¬ 
lection of trees for tree-ripened table fruit, as well as 
Spring blossoms and Summer shade in the garden. In 
the following pages many varieties will be found that 
are specially recommended for Home Orchard use. 
