22 
American Agriculturist, January 13, 
—hidden weakness or rugged strength 7 
Get the inside story before you buy your boots 
There’s nothing mysterious about the wear 
of a boot— 
You get just as much wear out of it as 
the maker builds into it. 
What’s built under the smooth rubber 
surface.? Is it rugged strength or hidden 
weakness.? 
In the illustrations below we’re making 
just as plain as diagrams can, what’s “un¬ 
der the rubber” in a “U. S.” Boot. 
We’ve picked out the four points where 
boots get the hardest wear—ankle, back of 
the heel, instep ahd sole. 
Notice the strong reinforcements 
built into U. S. Boots at every one of 
these points! 
We’ve been making rubber foot¬ 
wear for 75 years. We don’t just buy 
rubber-—we actually produce on our 
own plantations the finest grade that 
can be grown. Our factories are manned by 
the most experienced boot makers in the 
country—craftsmen who know the im¬ 
portance of painstaking care. And we’re 
proud of the results—and of the satisfaction 
farmers take in them. 
Other Footwear in the big S/’ line — 
all built to give the utmost service 
You’ll find every type of rubber footwear 
in the big U. S. line. There’s the U. S. 
Walrus, the famous all-rubber overshoe— 
the U. S. lace Bootee, a rubber work- 
shoe for spring and fall—U. S. Arctics 
and Rubbers—all styles and sizes for 
the whole family. Look for the “ U. S.” 
trademark whenever you buy — the 
honor mark of the oldest rubber organ¬ 
ization in the world. 
Trade 
Mark 
THE ANKLE —Here the 
“£/. S.” Boot has an 
extra ‘‘collar ” that 
runs all the way round 
the leg, and on top of 
that is vulcanized a 
heavy side-stay. 
United States Rubber Compai^ 
THE INSTEP —A series of grad¬ 
uated reinforcing layers in the 
instep combines unusual flex¬ 
ibility with surprising strength. 
BACK OP THE HEEL — Eleven 
layers of heavy duck and highest 
grade rubber make this one of 
the strongest points of the whole 
boot. 
Extra heavy flai^e sole 
THE SOLE —A thick, single layer of 
the finest, toughest high-grade rub¬ 
ber. Its flange shape means extra 
protection and wear, A rugged 
outside foxing unites the sole and 
the upper into one solid piece. 
i 
