American Agriculturist, March 10,1923 
217 
Horticultural Society Meets 
at Poughkeepsie 
N early half of the 3 days’ program 
of the annual Eastern meeting of 
the New York State Horticultural So¬ 
ciety, ending February 23, at Pough¬ 
keepsie, was devoted to marketing sub¬ 
jects. Although there was much inter¬ 
est in the discussion of insect pests, 
diseases, and other problems of grow¬ 
ing, the outstanding feature of this 
year’s meeting was the evidence of real 
progress toward better marketing of 
fruits in the Hudson River sections. 
There are thirteen local cooperative 
marketing associations now operating 
in the Hudson River Valley, according 
to Mr, A. B. Buchholz, County Agricul¬ 
tural Agent of Columbia County, who 
gave an enthusiastic account of the or¬ 
ganization of the new Hudson River 
Central Cooperative Association. It 
will have an estimated pack of approxi¬ 
mately 100,000 barrels next season. In 
discussing the costs of packing in the 
various local packing houses, Mr. Buch¬ 
holz said it had ranged from 25 cents to 
75 cents per barrel. The Red Hook As¬ 
sociation packed their apples for 45 
cents per barrel, the Ulster Park Asso¬ 
ciation packed theirs for 50 cents, and 
the Claverack Association for 43 cents. 
He considered 43 cents to be a reason¬ 
ably low cost. This new central asso¬ 
ciation, which will correspond to the 
Western New York Cooperative Pack¬ 
ing Association, will concentrate its 
attention on grading and packing, and 
will endeavor to establish uniform grad¬ 
ing in all its plants. 
Need for Better Packing Emphasized 
In all the discussion of marketing, 
this necessity for better packing of 
apples in the»Hudson River Valley was 
emphasized. The growers who are 
grading their apples to approved mar¬ 
keting standards and packing them 
uniformly, without misrepresentation 
as to their contents, were said to be so 
few as to be conspicuous. It was gen¬ 
erally agreed that before any campaign 
for advertising Hudson River Valley 
fruits can be undertaken, they must 
be better standardized. 
There was considerable discussion of 
the possibilties of putting Hudson 
River apples on the New York market 
in smaller packages than the barrel. 
Herschel H. Jones, marketing expert 
of American Agriculturist, in a sound 
talk on_ “Marketing of Hudson River 
Apples in New York City,” advised the 
use of new types of packages, smaller 
than the bushel, rather than the copy¬ 
ing^ of the Western bushel box. Ex¬ 
periments made in marketing apples in 
cartons holding twelve to sixteen apples 
through chain stores this last season 
have demonstrated, according to . Mr. 
Jones, that entirely new outlets may be 
opened up for Eastern apples by use 
of such packages. He maintained, 
however, that the barrel would con¬ 
tinue for many years to be the popular 
container for Eastern apples, and that 
the trouble was not so much with the 
barrel as a package, at the present 
time, but the improper way most ship¬ 
pers pack. 
Other Features of the Program 
Other stimulating features of the 
program were an address on “Adver¬ 
tising as a Factor in the Development 
of Horticulture,” by C. I. Lewis, man¬ 
aging editor of the American Fruit 
Growers’ Magazine; a most interesting 
report on the activities of the Redhook 
Cooperative Packing Association, by 
Mr. K. B. Lewis of Redhook, and a very 
inspiring address on “Cooperative 
■^^keting,” by Aaron Sapiro. 
The aim of cooperative marketing, 
pointed out by Mr. Sapiro, is to stop 
dumping and to substitute merchandis¬ 
ing. The “six steps of merchandising” 
that are fundamental to the Sapiro 
of cooperation are: (1) Grading, 
Putting up in attractive packages 
that meet consumer demands, (3) Get¬ 
ting people to consume the product 
t'^gularly, (4) Extending markets by 
longer time of sale, larger territory or 
oy greater use; (5) Directing the flow 
0/ the commod'ty to markets so that 
each market gets what it can consume, 
and (6) Making prices depend upon 
supply at point of consumption instead 
01 supply at point of production. Mr. 
^apiro gave many clear illustrations of 
now these principles had contributed to 
the success of the big cooperative asso¬ 
ciations of the West. 
I 
McCormick-Deering 
e 
TiUag 
Implements 
-V 
S EED-bed making will call for fast and 
thorough work this year as always. The 
planting season will roll aroimd in a twinkl¬ 
ing, but no matter how few the days between 
plowing and planting you can have a profit¬ 
building soil by using efficient equipment. 
McCormick-Deering Tillage Implements 
combine the three essentials—good work, long 
life and convenience. They are of practical de¬ 
sign, their construction being based on ninety 
years of farm and factory experience. They are 
priced on the basis of economical quantity 
production, and as an investment they ofier 
you attractive returns. 
To Fill All Your Tillage Tool Needs See 
the McCormick'Deering Dealer, It Pays! 
INTERNATIONAL HARVESTER COMPANY 
CHICAGO 
OF AMERICA 
t (INCORPORATED) J 
USA 
The McCormick'Deering Disk Harrow is a 
simple and efficient implement, built and trussed 
like a steel bridge, to serve many years. You will like 
the details and conveniences—the dust-proof bear¬ 
ings and the bearing oil cups set above the frame, 
the built-in angle-steel weight boxes, the oscillating 
disk scrapers, the forecarriage, etc. Made in sizes for 
everybody—4 to 10 feet. All sizes can be equipped 
with the tandem attachment which is shown above. 
Double disking is popular—farmers know that it 
more than pays for itself. 
The McCormick'Deering Leverless Disk Har^ 
row is a genuine tractor disk, not a made-over horse 
harrow. It is built for heaviest duty. It is controlled 
entirely from the driver’s seat, without levers, yet it 
is very simple. Merely backing the tractor automati¬ 
cally sets the angle of both front and rear gangs. When 
the tractor starts forward the gangs hold that angle 
until released by a pull on the rope. In 5 to 10-foot 
sizes to fit your power. 
The Dunham Culti'Packer has no equal as a 
seed-bed finisher. It pulverizes the soil, fills out air 
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set in finely mulched soil. Use it to prevent winter- 
killing of wheat; to rejuvenate meadows, etc. It is far 
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for horse and tractor use. 
Thousands of growers are receiving 25c to 50c a bag or barrel more for 
tneir p()tatoes by grading them accurately into standard U. S. Government 
sizes with a Boggs Standard Grader. 
graded the “Boggs” way vary less than 3% in size. Knowing 
tni^ buyers gladly pay the highest iparket price for potatoes graded 
\V 1 LXl ^ 
Boggs Potato Grader 
The Standard Grader 
potatoes, either, with Boggs grading—another reason why you can de¬ 
mand higher prices. The Boggs cuts your payroll down to a minimum. It performs 
the manual labor of from three to five men. 
^ Boggs you can sort and grade onions and long or round potatoes into the 
o (government sizes and eliminate culls and dirt in one operation. 
/» Operated by hand, motor or engine. Compact and porta- 
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^ ' Six models, $40 and up, to handle from 75 to 700 bushels 
Cr an hour. 
Write for booklet. 
^ BOGGS MANUFACTURING CORP. 
20 Main Street, Atlanta, N. Y. 
Factories; Atlanta, N. Y., Detroit, Minn. 
/ 
Do You Want 
A Permanent and Profitable 
JOB? 
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use your services. You require no capital 
but should have an auto or horse and 
buggy. 
We have a staff of good salesmen who 
are selling subscriptions for American 
Agriculturist in the Middle Atlantic States 
and the New England States, but we wish 
to add 25 more reliable men between now 
and April 15th. 
Previous selling experience is desirable 
but not absolutely necessary if you are an 
upstanding type of man who has a mod¬ 
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who is an enthusiastic believer in the big 
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tell us a little about yourself and your 
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Address—H. L. Vonderlieth, Cir. Mgr. 
AMERICAN AGRICULTURIST 
461 Fourth Avenue New York City 
