A Telephone Personality 
In your face to face contacts with people, your appear¬ 
ance, your bearing and many other things help you to make ‘ 
the right impression. But in your telephone contacts there 
is only one thing by which you can be judged—your speech. 
An effective telephone personality is to-day a business 
and social asset. Everybody appreciates the person who 
speaks distinctly and pleasantly, neither too fast nor too 
slow, with a clear enunciation of each word, with lips 
facing the mouthpiece and speaking into it. In business, 
this is the telephone personality which induces favorable 
action on the part of the listener. To the salesman it may 
mean the difference between an order and no order; be¬ 
tween an interview granted and an interview refused. 
Curiously enough, people who are careful to make them¬ 
selves effectively heard and understood face to face, often 
disregard the need for effectiveness in their telephone speech. 
Perhaps they shout, perhaps they mumble, perhaps they 
hold the mouthpiece far from their lips. And frequently 
they never realize that their carelessness has defeated the 
purpose of their talk. 
The Bell System maintains for telephone users the best 
facilities that science, modern equipment, skilled operation 
and careful management can bring to telephone speech. 
But these facilities can be fully effective only when they 
are properly used. 
* Bell System” 
American Telephone and Telegraph Company 
n And associated Companies 
^ One Policy, One System, Universal Service, and all directed 
^ toward Better Service 
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