American Agriculturist, June 2,1923 
479 
Giveathou0it 
to eidvettisit^ 
A S this column is devoted to ad- 
L vertising, we are giving 
from time to time comment on 
some of the advertising litera¬ 
ture that comes to our desk. We 
cannot, of course, take all of the 
good ones, hut some of the out¬ 
standing features we think are 
worth mentioning here. 
'‘IF BUGS COUIiD READ” is 
the title of a small booklet that 
attracted our attention .consid¬ 
erably the other day. This lit¬ 
tle booklet, put out by the 
Bowker Insecticide Company in 
advertising their new Pyrox 
Spray Guide, is very neat in ap¬ 
pearance and has, we think, a 
very catchy title—“If Bugs 
Could Read They Would Keep 
Away From Farms Where Pyrox 
Is Used.” Poor bugs, they can¬ 
not read, but the farmer can 
who receives literature and that 
just makes the difference which 
we humans have over every¬ 
thing else. 
Don’t we often neglect the 
advantage of this asset which 
is ours—namely reading? To 
be sure no one can read all that 
is printed, but one class of read¬ 
ing that usually pays a very 
good dividend is the reading of 
good advertisements. We hope 
to see more such booklets of the 
kind just mentioned and we will 
be glad to commerit on them 
here. 
^ ^ 
Who would buy shoes from a 
shoe salesman who sported a 
pair of dirty, run down foot 
coverings? Not many of us, 
we dare say. And yet, not so 
long ago we met a shoe sales¬ 
man on a western train and he 
had on one of the worst looking 
pairs of shoes we ever saw. We 
asked him if they were the 
wonderful make that he was 
selling, which he had been prais¬ 
ing so highly. He answered 
that they were. Right then 
and there we decided we would 
never buy a pair of that make 
of shoes. 
This same principal applies to 
every industry. If you are 
selling apples, your orchard 
should be a model of cleanliness 
and order. For in that way you 
make a good impression and ap¬ 
pearance plays a big part in ad¬ 
vertising. 
Again, if you are selling 
chickens, eggs, cattle, horses, or 
any certain product, the better 
condition you keep them and 
their surroundings in, the bet¬ 
ter impression they will make 
and the more sales will come 
your way. 
This is rather a new angle in 
advertising—and a mighty im¬ 
portant one—one that it pays to 
observe. So we repeat once 
more, that it pays to advertise, 
and it pays to advertise well, in 
the right way. 
* Ht ^: * !(: * * 
If any of you have seen a 
particularly good advertisement 
or booklet from a commercial 
concern, won’t you call it to our 
attention? We would like to 
know your reaction on why you 
think it’s good. Possibly you 
might have some reaction on 
some advertising in this issue. 
If so, let us hear from you. 
Jldvertising (Manager 
Standardizing Products 
In New Jersey—Pennsylvania Farm News 
T he marketing methods of important 
New Jersey cooperative associations 
and those of several big individual 
growers are changing so as to empha¬ 
size branded fruits, vegetables and 
eggs, carefully graded and packed as 
quality products, to be put upon the 
markets. Recent comparative figures 
in the operation of selling organiza¬ 
tions in the State show that graded 
farm products were usually in strong 
demand even when the general run of 
those products were in over-supply. 
Among the big cooperative farm organ¬ 
izations in the State following this 
merchandising policy are the Jersey 
Fruit Growers’ Cooperation Associa¬ 
tion with several local branches in the 
peach and apple belt; the Atlantic 
Coast Poultry Producers’ Association 
with 250,000 hens signed up in New 
Jersey and adjacent States; the Garden 
State Potato Association, the Ocean 
County Sweet Potato Growers’ Associ¬ 
ation, the Swedesboro Tomato Grow¬ 
ers’ Association, and the Sussex County 
Fruit Growers’ Association. 
* * 
Farmers’ roadside markets promise 
to be very much in vogue this season 
according to information recently ob¬ 
tained by the New Jersey State Bureau 
of Markets. A. L. Clark, Chief of that 
Bureau, recently urged farmers intend¬ 
ing to set up new markets to cooperate 
with the State Highway authorities by 
catering to the safety of patrons. The 
market stalls should be constructed a 
sufficient distance from the highway 
so that drivers might park their cars 
outside of the zone of travel. New 
Jersey has become justly famous for the 
products sold at its roadside markets. 
To maintain this enviable reputation 
the Department further urges farmers 
to sell only fresh products from their 
farms. Where imported southern fruit 
and vegetables are offered as accom¬ 
modation they should be plainly marked 
as to their source and never sold to the 
purchaser under the impression that 
they are fresh New Jersey products. 
* Ht * 
Following a recent survey of con¬ 
ditions in New Jersey, Dr. T. J. Head- 
lee, State Entomologist, reports indi¬ 
cations of a severe outbreak of tent 
caterpillar. During the third week in 
May the caterpillar nests in the forks 
of various trees had reached a size 
fully as large as the human hand. 
Although most apparent on wild cherry 
trees, considerable infestation is 
noticed on apple, peach, pear, and 
orchard cherry trees. Dr. Headleq 
urges farmers to use arsenate of lead, 
either as a powder or as a suspension 
in water and thickly coated upon the 
foliage. The application should be 
made at once and repeated in case 
damage is renewed after the first coat¬ 
ing has been washed off by rain. The 
beetle promises to be destructive until 
mid or late June, he states. Because 
of the danger of burning, the arsenate 
of lead must not be used upon peach 
foliage but should be applied with dry- 
mixed sulphur-lime or with powdered 
lime-sulphur.—W. H. B. 
ing counties indicates that the idea may 
spread within the year. 
^ ^ 
With the lack of facilities and space 
for the Annual State Farm Products 
show in Harrisburg of this last Jan¬ 
uary in mind, the State Show Com¬ 
mittee is already making efforts to in¬ 
crease the housing facilities for exhibits 
and meetings by another season. A 
recent investigation of conditions in 
Harrisburg shows that additional floor 
space will be very difficult to secure. 
Another problem which the committee 
must settle within the coming weeks is 
the matter of financing the show. It 
has been suggested that a nominal 
admission fee be asked for the com¬ 
mercial exhibits and organized groups 
of farmers in the State are giving some 
support to this plan. Announcement 
has just been made that a farm ma¬ 
chinery exhibit, educational in nature, 
will be one of the principal innovations 
at next winter’s exhibition. 
* * * 
Recent figures on the cost of hog 
production in Pennsylvania indicate 
that the “hogging off” of corn is prov¬ 
ing to be a paying practice in the 
swine-raising areas of the State. Agri¬ 
cultural leaders have been talking this 
practice for several years, and appar¬ 
ently it has met with considerable favor 
in a number of the counties. The 
Pennsylvania plan is to sow a field of 
early corn so that the hogs can feed 
upon it while waiting for the main 
crop to ripen. Marketing statistics in 
the State show that the swine grow¬ 
ers profit greatly by forcing their 
hogs upon the market early.—W. H. 
Bullock. _ 
EASTERN PENNSYLVANIA NOTES 
OLIVER D. SCHOCK 
Reports from apple growers situated 
in Southern Pennsylvania indicate a 
large crop of apples for 1923. The 
York Imperial at present promises to 
surpass any other variety. This variety 
is extremely popular through this sec¬ 
tion of the country. The Stamen Wine- 
sap ranks second, a normal yield being 
predicted. Cold weather and late frosts 
injured the early blossoming varieties 
of fruit trees. 
Farm boys and girls are rapidly or¬ 
ganizing into potato and corn clubs. In 
some of the sections very attractive 
prizes are being offered to the boy or 
girl who produces the best produce. In 
one county a purse of $100 was raised 
to be awarded in premiums. 
COOPERATIVE BRINGS LIVE 
STOCK BUYERS TO PENN¬ 
SYLVANIA FARMS 
A new kind of cooperative association 
came into existence this last year in 
Pennsylvania with the formation of the 
Steer Feeders’ Cooperative Association 
in Adams County, Pa., which is wind¬ 
ing up its first season with excellent, 
results. Farmers of the county pur¬ 
chased 500 feeder cattle at Chicago last 
fall. These cattle were fed over winter 
on a ration consisting mostly of silage 
and cotton seed meal with limited 
amounts of corn and some hay. The co¬ 
operative ownership, enabling a feed¬ 
ing project on such a large scale, at¬ 
tracted buyers to the farm to bid on 
the cattle. The general practice of 
selling requires the farmers to ship 
their animals to the markets for sale. 
Plans are already under way for sim¬ 
ilar cooperative purchases this coming 
year with a larger number of members 
and an increased number of cattle to 
be fed. Discussion in other cattle feed- 
A Review of New York’s 
146th Legislature 
{Comtinued from page 469) 
May 3, reconsidered and passed on 
May 4. The Governor has not yet 
signed the bill, but has called a hear¬ 
ing which will have been held when this 
paper reaches American Agriculturist 
readers. 
Another bill of educational interest 
was that introduced by Robinson in the 
Assembly, and by Lowman in the Sen¬ 
ate, adding a new section to the educa¬ 
tional law designating the School of 
Home Economics at Cornell University 
as the New York State College of Home 
Economics at Cornell University and 
providing for its administration. The 
bill passed the Assembly, but was not 
reported out of the education committee 
of the Senate. 
May I thank you for the compliment 
(altogether unexpected) conveyed by 
the nice place you saw fit to give to my 
article anent the “Country Church” 
discussion in your publication. Can¬ 
didly, I believe that the responses you 
get will prove that just such fearless 
openings as you present will give outlet 
to clean and independent thought that 
has too long been trying to hunt excuses 
for silence, when the real reason was 
cowardice. It is quite apparent that 
the trouble is caused not so much from 
an occasional taste of gnats, but from 
a steady diet of camels.—John L. Wil¬ 
son, Titusville, Pa. 
Opportuidiy Calls 
from CANADA 
Visit Canada this summer—see 
for yourself the opportunities 
which Canada offers to both 
labor and capital—rich, fertile, 
virgin prairie land, near rail¬ 
ways and towns, at $15 to $20 
an acre—long terms if desired. 
Wheat crops last year the big¬ 
gest in history: dairying and 
hogs pay well; mixed farming 
rapidly increasing. 
Homeseekers’ Rates on 
Canadian Railroads 
If you wish to look over the 
country with a view to taking 
up land get an order from the 
nearest Canadian Government 
Agent for special rates on 
Canadian railroads. Make this 
your summer outing—Canada 
welcomes tourists—no pass¬ 
ports required—have a great 
trip and see with your own 
eyes the opportunities that 
await you. 
For full information, with free 
booklets and maps, write 
0. G. RUTLEDGE 
Desk 58 
301 E. Genesee Street 
SYRACUSE, N. Y. 
Anthorized Canadian Gov’t Aft. 
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TOBACCO GROWERS’ UNION, Murray. Ky. ’ 
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■ A BOG SPAVIN, PUFF OR THOROUGH- 
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Price List Prepaid to yon 
White and Brown Logrborns 
Buff and Black Leghorns 
Anconas 
Rhode Inland Reds . . . . 
Barred Hocks 
Single Comb Black Minorcas 
White and Silver Laced Wyandottes 
Pare bred Stock 
100 
60 
26 
110.00 
$5.50 
$8.00 
10.00 
6.60 
S.OO 
11.00 
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3.25 
11.50 
6.25 
3.60 
11.60 
6.26 
3.50 
13,00 
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3.76 
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8.75 
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7.60 
4.00 
14.00 
7.60 
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16.00 
8.00 
4.26 
19.00 
10.00 
6.25 
Stock. 
Prompt 
shipments made. Mail orders to 
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