American Agriculturist, June 23,1923 
625 
Gtoeamu^ 
fo eldvertisit^ 
other day we read an 
* exceedingly interesting ar¬ 
ticle entitled, “The Humble 
Beginnings of Our Great Ad¬ 
vertisers.” It told the interest¬ 
ing story of how some of the 
concerns who are now well 
known advertisers started their 
first advertising campaign. 
The most interesting fact to 
us was the small advertising* 
appropriations of these con¬ 
cerns. Here is a partial list: 
Huppmobile Motor Company 
$100,65 
L. E. Waterman Company 
$62,50 
Wm. Wrigley Company 
$32,00 
Borden’s Company 
$513,75 
The list is a long one, but 
we cannot reproduce it here. 
It is interesting to note how 
small an appropriation these 
concerns started with and they 
are today among the greatest 
advertisers in their field. There 
certainly is no question about 
their belief in advertising, as 
the Postum Cereal Company 
would say,“There’s a Reason.” 
* * * 
Too many consider adver¬ 
tising as an expense, and how 
often I hear it said, “Charge it 
to advertising.” Ask any of 
these concerns, and they will 
tell you advertising is an in¬ 
vestment and the best invest¬ 
ment they ever made. 
* * * 
To be sure, not all advertis¬ 
ing is successful. But the big, 
outstanding fact is that we can 
think of no well-known prod¬ 
uct that is sold to the public 
which is not advertised. Some 
products are so poor they can¬ 
not stand advertising, in fact, 
the best recognition of a prod¬ 
uct’s value is the length of 
time it has stood advertising. 
* * * 
How about your own ad¬ 
vertising? Have you anything 
to sell or wish to buy? If so, 
« try our classified or live stock 
columns. We reach over 
120,000 farmers in New York, 
Pennsylvania and New Jersey, 
and it doesn’t require a big 
appropriation to advertise. 
We will be glad if you write 
us regarding this. 
Jldvertising Manager 
Jersey Wars on Gypsy Moth 
Potato Growers Hold Tour — Pennsylvania News 
F ighting gypsy moth infestation 
in the Watchung Mountain section 
of New Jersey is presenting the New 
Jersey State Department of Agriculture, 
cooperating with Federal entomologists, 
with one of the most difficult problems 
ever faced in an insect campaign in 
the State. In addition to eleven State- 
owned sprayers, the Federal Bureau 
of Entomology has loaned thirteen high 
pressure sprayers for use in the more 
heavily wooded areas. Long reels of 
hose will be used as extra equipment 
to enable the moth fighters to pene¬ 
trate the wooded areas where the pest 
is congregated. 
When the scouting work on the 
gypsy moth was completed on June 1, 
reports showed only a total of 1,140 
egg masses in the entire State, as com¬ 
pared with over 3,000,000 reported in 
1920, which indicates the effective work 
of the State authorities since the 
gypsy moth first appeared in New Jei-- 
sey three years ago. Creosoting of the 
egg masses has killed the eggs. 
The infestation is confined mainly to 
parts of Somerset and Middlesex Coun¬ 
ties. Infestations previously reported 
in the northern part of the State and 
along the coast have been exterminated. 
A parasite which destroys the gypsy 
moth has been reared artificially and , 
introduced in the moth section of New 
Jersey with the hope of reaching such 
other pests as have not been touched 
by creosoting and lead arsenate. 
POTATO MEN HOLD ANNUAL 
TOUR 
The Garden State Potato Associa¬ 
tion was scheduled to hold its annual 
inspection tour on June 18 and 19, 
cooperating with the New Jersey State 
Potato Association and the County 
Boards of Agriculture of^ Monmouth, 
Mercer and Middlesex Counties. The 
tour was to start at Freehold, N. J., 
the first day being spent in the in¬ 
spection of variety tests in the heart 
of the big Monmouth County potato 
belt. The_ second day the tour was to 
continue in the adjacent counties of 
Middlesex and Mercer, where variety 
and potato machinery demonstrations 
were scheduled. The New Jersey Po¬ 
tato Association offered medals for 
champion horseshoe pitchers in a 
“barnyard golf” contest held at Hights- 
town, in conjunction with the tour. 
’ * * * 
The desirability of seed potato stock 
from various seed producing sections 
of the country is being tested by the 
New Jersey State Experiment Station 
in a 36-plot test near Elmer, N. J. 
Freedom from disease and relative pro¬ 
ducing qualities of the seed from vari¬ 
ous sources is sought. On June 25, 
potato growers from the central and 
southwestern sections of the State will 
inspect the plots and adjacent potato 
fields. The experiment is similar to 
many smaller tests being conducted this 
year in various parts of the State to 
test the relative value of seed stock 
from northern States as compared with 
that produced on New Jersey farms. 
* ♦ * 
Reports received very generally from 
various parts of New Jersey, indicate 
that the germinating power of seed 
corn this year is above the average, 
since last fall was especially favorable 
for the proper drying of the seed saved 
for this year’s planting. Considerable 
root rot in corn was reported last 
year and badly_ discolored or shredded 
butts or otherwise discolored ears were 
thrown out. County Agents were urg¬ 
ing farmers to plant only such ears as 
were heavy and with smooth and 
“horny” grains. 
CENTRAL NEW JERSEY DAIRY 
NOTES 
According to the Mercer Office of 
Farm Demonstration, interest is keen 
this season in that county in good Hol¬ 
stein cows. Several new breeders and. 
several of the farmers already estab¬ 
lished in the business are making 
further purchases of well-bred animals 
to use as foundation stock or for the 
general improvement of their herds. 
The recent sale of the Gloucester, Cum¬ 
berland and Salem County Holstein As¬ 
sociation distributed good animals to a 
number of breeders in New Jersey. 
The second annual picnic of the New 
Jersey^ Guernsey Breeders’ Association 
at Princeton, N. J. in early June, 
brought out a large attendance of dairy¬ 
men and prominent speakers of other 
States as well as New Jersey. A judg¬ 
ing contest for calf club members was 
held in conjunction with the regular 
program.—W. H. B. 
PENNSYLVANIA FARMERS OP¬ 
POSE LIMIT TO BRIDGE 
CAPACITY 
Nearly 300 farmers from the grain 
producing counties of Pennsylvania at¬ 
tended a recent legislative hearing at 
Harrisburg to oppose passage of a pro¬ 
posed measure which would limit 
bridges to a capacity of 15,000 pounds. 
Threshing outfits which travel the grain 
producing counties of the State weigh 
up to almost double the proposed limit. 
It was brought out at the hearing by 
Secretary J. A. Rose of the State 
Threshermen’s Association, that the 
measure advocated would necessitate 
the loss of three-fourths of these ma¬ 
chines, the total value of which is 
placed at $12,000,000. Grain farmers 
maintained that smaller machines 
would increase the cost of threshing 
and lengthen the season. 
Interest is wide-spread over a bill re¬ 
cently signed by Governor Pinchot of 
Pennsylvania, which increases to 75 per 
cent the amount of State aid to rural 
schools to be paid to districts having 
$50,000 or less valuation per teacher. It 
also gives a 60 per cent increase in 
such districts having $50,000 to $100,- 
000 valuation per teacher and 50 per 
cent to those districts having $100,000 
to $150,000 valuation. Many of the 
farm _ organizations of the State have 
effectively backed measures which will 
bring further support to rural schools. 
AMONG KEYSTONE BREEDERS 
During the last montk several well- 
attended livestock sales have been held 
within the State. Among these was the 
consignment sale of shorthorn cattle, 
under the auspices of the Southwest 
Pennsylvania Shorthorn Association at 
Washington, Pa. Most of the animals 
were sold to farmers and breeders of 
the locality and prices were not up to 
mark, 28 animals bringing an average 
of only $96 apiece. The best Shorthorn 
sold for $245. Another sale was that 
of the National Guernsey Association 
held at Devon, Pa., where 90 animals 
brought $105,000, or an average of 
$1,282 each. 
Pennsylvania was well represented 
at the eighth annual convention of the 
Holstein-Friesian Association of Amer¬ 
ica held in Cleveland, Ohio, on June 6. 
Following delegates from the State 
were present: W. A. Woods of Carlisle; 
James M. Paxton of Houston; John A. 
Bell, Jr., of Pittsburgh; Frank A. Keen 
of Westchester; Dr. L. M. Thompson of 
Montrose; John H. Shirk of Lancaster; 
O. A. Shirey of Williamsport; W. Hugh 
Jones of South Montrose and H. E. 
Robertson of York. 
FIELD DAYS AT THE COLLEGE 
A large turnout of farmers attended 
the field day exercises at the Pennsyl¬ 
vania State College of Agriculture on 
June 13 and 14, at which time the 
new beef cattle barn at the college 
was officially opened. This splendid 
building is up-to-date in every respect 
and adjoins the new dairy barn erected 
at the college several seasons ago. 
State Secretary of Agriculture, F. P. 
Willits, was scheduled to speak at the 
official opening. The full instruction 
and experimental facilities at the col¬ 
lege were open during the field days 
for visitors. The need for further sup¬ 
port of the agTicultural work at the 
college was brought to the attention 
of visitors, augmenting the campaign 
which a State Committee representing 
allied agricultural interests started for 
legislative help over a year ago. 
Proof Against 
Weather, 
Fire, Water, 
Lightning 
We can furnish for immediate de¬ 
livery any style of the Penco roof¬ 
ing or siding, painted or galvanized. 
Furnished in CORRUGATED, V- 
Crimp Standing Seam, Loxon Tile, 
etc., for roofing. Brick, Clapboard, 
Stone Face, Beaded, etc., for siding. 
There is a special Penco metal ceil¬ 
ing for every purpose. 
Send for catalogue for Metal Lath, 
Corner Bead, Culverts, Bridge 
Arches, Cutters, Leaders, 
Ventilators, Skylights. 
PENN METAL COMPANY 
no First St., JERSEY CITY, N. J. 
also 
25th & Wharton Sts., PHILADELPHIA. PA. 
Write your nearest office 
Killed 200 Rats 
New, Easy Way 
Dog, Ferret and Traps Failed. 
Amazing Virus Killed Them 
All. Not a Poison. 
“I was over-run with rats,” writes H. 
O. Stenfert of Bedford, Mich. ‘‘Seemed 
to be several hundred of them. Dog, 
Ferret and Traps failed. Tried Imperial 
Virus and was rid of them all in a short 
time. Have found rat skeletons, large 
and small, all over the farm.” 
Rats, Mice, Gophers, 
in fact all Rodents 
greedily eat Imperial 
Virus on bait. Sets up 
burning fever. Pests 
die outside, hunting 
for water. Harmless to 
humans, poultry, pets, 
stock, etc. Endorsed by 
Farm Bureau Experts and large, nationally known 
institutions everywhere. Economical to use. Large 
size trial bottle of this true virus for 50c or 
You Can Get Yours Free 
SEND NO MONEY. Write today to Imperial Lab¬ 
oratories, Dept. 1006, Kansas City, Mo., and they wilt 
mail you two regular $1.00 bottles of Imperial Virus 
(double strength). Pay postman only $1.00 and a few 
cents postage when package containing regular $2.00 
quantity arrives. Use one yourself and sell the other 
to a neighbor, thus getting yours free. Readers risk 
no money, as Imperial Laboratories are fully respon¬ 
sible and will refund the cost on request any time 
within 30 days. 
ORDER DIRECT FROM FACTORY 
We will send you as many gallons as you 
want of good quality red or brown 
BARN PAINT 
upon receipt of remittance. We are paint special¬ 
ists and can supply you with paint for any pur¬ 
pose. Tell us your wants and let us quote you low 
prices. We can save you money by shipping direct 
from our factory. Satisfaction Guaranteed. On 
orders for thirty gallons or over we will prepay the 
freight within a radius of three hundred miles. 
AMALGAMATED PAINT CO. 
Factory: 374 WAYNE ST., JERSEY CITY. N. J. 
ANDERSON 
MILK COOLER 
Model B, $6 Postpedd 
coco Water 
PASSE* TO BOTTOM 
OP CAN AND UP 
fHkU TWIN WALtS 
-PATENT APPLIED LOR- 
Place into can of milk 1600 
square inches of circulating 
water through and around 
milk—Takes up space equal 
to 2 qts. milk in the can—One 
piece — Efficient and easily 
cleaned. , Manufactured by 
Anderson Milker Co., Randolph, N.Y. 
When writing to advertisers please 
mention American Agriculturist. 
