150 
Next to pictures of 
the children, pictures 
of farm pets are first 
in interest, first for 
the memories they 
bring back. 
You’ll make the 
pictures you want 
easily and well, the 
Kodak way. 
“Kodak on the Farm ” 
A new booklet, just off the press—and written 
just for farm folks. 
It tells in story style about the fun side and the 
practical side of picture-making on the farm. 
Thirty-two pages, forty-three illustrations. It’s in¬ 
teresting and entertaining—you’ll enjoy reading it. 
Call for a copy at your dealer’s or let us send 
you one by mail. 
Autographic Kodaks $6.50 up 
Eastman Kodak Company, Rochester, N. Y. 
___-j 
The most recent development in a 
RED CROSS Range for coal and 
wood; black or gray enamel finish; 
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scientific flue arrangement which guar¬ 
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water reservoir. 
Since 1867 the RED CROSS trade 
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construction—assurance of properly 
regulated heat, economy and long, 
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It is a real joy to cook and bake with a RED 
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coal or wood and the roomy ovens and warm¬ 
ing closets make it possible to prepare a 
large dinner quickly and with but little effort. 
And the bright, easy-to-keep-clean enamel 
finish of these wonderful ranges adds an 
abundance of cheer to the kitchen. 
Sold by leading dealers. WRITE us for name of dealer in your 
locality. Booklet on modern cooking or heating science and 
illustrated folders free on request. 
CO-OPERATIVE FOUNDRY COMPANY 
Rochester, N. Y., U. S. A. 
RED CROSS 
Ranges e Furnaces 
RANGES FOR GAS, COAL, WOOD - COMBINATION RANGES FOR GAS AND 
COAL OR COAL AND WOOD-PIPE AND PIPELESS WARM AIR FURNACES 
FARM WAGONS 
High or low wheels— 
steel or wood—wide 
or narrow tires. 
Wagon parts of all 
kinds. Wheels to fit 
any running gear. 
liluitratod la colors fro. 
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Steel Wheels 
Cheaper than any other wheels, Af|PT 
figuring years of service. Make vUO I 
any wagon good as new. Low I CCC 
down—easy to load. No repairs. 
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American Agriculturist, September 6, 1924 
Catering to Consumers 
How Jersey Peach-Growers Do It—A Radio Talk 
“ pEACHES is peaches,” By J. E. KLAHRE 
local units, and in turn through its indivic 
ual growers, practically half of the com. 
mercial peach crop of New Jersey and a 
third of the early apple crop. This 
„ „ _ or redistribution. But 
little Jerry once said Manager, Jersey Fruit Grower s’ that is not the story of 
when asked to define his Cooperative Association the method used by CO- 
favorite summer fruit. . _ operative marketing assa 
But Jerry has now grown up and he and ciations, which are responsible to a large 
modern growers know that one package extent for the progress in marketing of foot 
of peaches varies greatly from another, products. For example, the Jersey Fruit- 
depending upon the work of the growers Growers’ Cooperative Association, whic 
and their efforts to place an honest pack represents through its membership of eigh 
of quality fruit upon the consumer’s ’ ’ ’’ ’ ..... 
table. You will remember without! 
difficulty the baskets of peaches we 
used to buy. No attention or thought _ ilus 
was given to the grading of the pack; organization of the leading fruit-growers 
in fact, yellow peaches were often mixed in central and southern New Jersey’s 
with wffiite varieties, regardless of their great fruit belt is geographically the 
various uses or time of maturity. peach-marketing association nearest to 
Now, however, upon the markets we metropolitan New York at this season 0 
find baskets of peaches vyhich are well- the year, when the movement of New- 
graded, carefully packed, officially in- Jersey peaches is at its height, am 
speeted, and branded and labelled so practically all of the fruit upon these 
that we know just what we are buying, markets is from near-by territory. 
Some are packed in the bushel baskets 
and some in the 24-quart carrier contain- The Jersey Fruit-Growers’ Task 
ing six 4-quart baskets, or tills. The The organized growers in New Jersey 
peaches from leading growers or their operate as follows: When the individua 
organizations, can be. recognized by a grower has finished his task of producin 
certain handiwork which has come into and picking quality fruit, his organization 
their packing and marketing. The size steps in and, through central packing 
of the fruit is practically uniform, the houses, the peaches are graded by ex¬ 
quality is even throughout the package, perienced workers, who follow rigk 
and in very many cases a brand label or standards in sizing the fruit. The cul 
poster drawing attention to the pack is and damaged fruit is thrown out to be 
displayed by the dealer. disposed of separately. The Jersey fruit- 
The busy housewife needs no argument growers follow grades w-hich have been 
to convince her that a basket of well- established by the government in co 
graded peaches is economical for use hi operation with the New Jersey State 
her household. Whether the fruit is to Bureau of Markets. As assurance to the 
be eaten in the fresh form with the consumers that the baskets of fruit are 
breakfast cereal or whether the peaches truly graded and honestly packed, the 
are to be used for canning purposes, a association makes arrangements for state 
standard basket is her economy. 
The advent of peaches, packed and 
standardized according to fixed grades, is 
not mere accident. It is the result of 
years of consistent effort on the part of 
the growers to produce the popular 
varieties of peaches which meet the 
consumer’s needs and to offer those 
peaches in a package of known value to 
the consumer. In other words, it is the 
catering of modern peach-growers to the 
consumer’s needs. 
Business Methods Bring Progress 
inspectors at all packing-houses who offi¬ 
cially certify to the state and government 
grades. The fruit packages are then 
marked according to the variety and the 
brand of the association, w-hich, in this 
case, is the “Jersey Jerry” brand, and the 
fruit is ready for rapid distribution to a 
wide outlet of markets. 
For example, Elberta peaches, which 
are now just beginning to move to market 
—you all know them, that large, yellow 
variety, so excellent for eating on your 
cereal in the morning and one of the best 
... . varieties for canning purposes—go through 
This evolution in the marketing of this same process of grading, packing, 
peaches is a long story, and one filled inspection and marketing, 
with a record of failures as well as sue- This journey of the fruit through the 
We are all more or less familiar packing-houses eliminates^ the poor 
peaches which formerly went into the 
consumers’ package. The waste is 
disposed of at the point of origin and is 
cesses 
with the modern methods of peach 
culture to the point that the growers are 
renewing their orchards with varieties _ c _ 
w hich meet popular favor -an example of not carried through to the consumer as in 
keen business, the same as is found in the the old days. Through the development 
manufacturing industries. Modern meth- of wide market contacts through their 
ods in spraying have reduced the waste association, the organized growers find a 
in damaged fruit from insect and fungous ready outlet for their fruit, breaking up, 
pests. More recently, the thinning of to a large extent, the old bugaboo of 
the growing ' glutted mar- 
peaches on the 
trees to throw 
the strength 
of the tree 
into the fruit 
left to ripen, 
has become a 
popular prac¬ 
tice. All of 
these produc¬ 
tion methods, 
coupled with 
care in the gath¬ 
ering of the fruit 
at harvest time, 
have made for 
a quality prod¬ 
uct. 
In the old 
days, and still 
to a large ex¬ 
tent, the indi¬ 
vidual growers 
made one mar¬ 
ket contact and 
placed their 
peaches upon 
the nearest 
market for sale 
jc 
MzMwxM s . 
Vr/C* 
“I’m going 
_ out to prune those apple 
trees.” 
“But, Frank, you know I don’t care for 
prunes.”— Life. 
kets, which are 
a loss to growers 
and consumers 
alike. 
In New Jer¬ 
sey, the organ¬ 
ized growers 
have taken sev¬ 
eral very mod¬ 
ern steps to cut 
down the period 
of time between 
the packing of 
their fruit and 
the delivery to 
the consumer. 
A s e r i e s of 
motor truck 
routes from the 
large producing 
area of central 
and southern 
New Jersey 
have been map¬ 
ped out to reach 
northern Neff 
Jersey markets 
such as Newark 
(Con.onjpajjelffl) 
