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t mail 
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500,000 More Customers 
were won by Ward’s low 
prices and reliable mer¬ 
chandise last year . This 
book gives you the same 
opportunity for satisfac¬ 
tion and saving. 
Are you getting your share 
of the Savings this Catalogue offers? 
W HENEVER you need to buy any¬ 
thing for your farm, your home or 
your family, do you look through Ward’s 
Catalogue? You will find here great assort¬ 
ments of just the things you want. You 
will see the prices you should pay — the 
lowest price for goods of dependable 
quality. 
In buying from Ward’s it is a satisfac¬ 
tion to know that you are getting the best 
goods and at the lowest prices that any 
one else pays. 
Ward’s Catalogue shows you the right 
goods and gives you the right price — 
always. 
• It is easy and pleasant 
to order from Ward’s 
Turning through your 726-page Catalogue, 
choosing the things you want at your 
leisure, not being influenced to buy this or 
that, but deciding for yourself the thing 
you like best — that is the modern, the 
satisfactory way of buying. 
And you can select from Ward’s Cata¬ 
logue without any doubt of value and 
without the slightest risk, because you are 
protected by our 52 year old guarantee 
“Your Money Back if you are not Satis¬ 
fied!” 
Everything for the home 
We try to picture and describe accurately 
every piece of merchandise, trying never 
to exaggerate, so that when you open your 
package you will be fully satisfied with 
your purchase. 
Read what Mrs. R. A. Bower of Toledo, 
Ohio, says:—“I wish to express my ap¬ 
preciation of your good service and the 
good quality of your merchandise. And 
I always receive my orders inside of a 
week and everything satisfactory. Many 
times I am surprised at such wonderful 
values for the price. It is a pleasure to 
order from your catalogue.” 
We say look through your Catalogue for 
everything you need to buy. You will be 
amazed to find how nearly all your needs 
will be met in this Catalogue. 
The latest fashions, dresses, coats, hats, 
everything a woman wears. And every¬ 
thing for the home — furniture, carpets, 
the newest things for comfort and con¬ 
venience — and always of Ward Quality. 
By “Ward Quality” we mean just this 
— that we do not sell goods where the 
wear has been shortened, where the ac¬ 
tual service an article will give has been 
lessened, in order to sell it a little cheaper. 
We do not sacrifice quality to make a 
low price. We offer no price baits on 
“cheap,” unsatisfactory merchandise. 
Everything for the man 
and for the farmer’s needs 
Over 50 million dollars’ worth of new 
merchandise has been bought and manu¬ 
factured for this book. Bought for cash. 
Bought by our great international staff of 
expert buyers, in America, in Europe, 
wherever cash would buy the largest 
amount of actual value. 
Whether it be something for the home — 
tools, hardware, radio; something for the 
car—tires, batteries, accessories; or some¬ 
thing for the man’s or boy’s personal 
use — clothing, shoes — whatever a man 
needs or uses, this Catalogue offers it of 
standard quality at the very lowest cash 
prices. 
Use this catalogue— 
its large savings may 
just as well be yours 
You may as well benefit by the al¬ 
most weekly saving this Catalogue 
offers. Each week you buy some¬ 
thing. First look it up in your 
Catalogue. Use this book as mil¬ 
lions of other families do. There is 
just as great a saving in this book 
each week for you. 
Your orders will be 
shipped within 24 hours 
Your orders are appreciated at 
Ward’s. Your letter is opened im¬ 
mediately, your order filled at once, 
and your goods are on their way to 
you within 24 hours. 
The Oldest Mail Order House is Today the Most Progressive 
Chicago Kansas City St. Paul Portland, Ore. Oakland, Calif. Ft. Worth 
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