from this live elastic rubber 
R UGGED construction makes a lot 
of difference in the wear of your 
boots — of course. 
But it’s every bit as vital to have 
rubber that won’t soon crack and break! 
Thousands upon thousands of times 
your boots are bent and wrinkled. It 
takes real live rubber to stand this 
constant wrinkling and still stay water¬ 
proof. 
And that’s what the rubber in “U.S.” 
Boots will do! No more live and elas¬ 
tic rubber has ever been used in boot 
construction. 
Cut a strip of this rubber from a 
“U.S.” Boot and you’ll find it will stretch 
more than five times its length without 
breaking! And it will snap back into 
shape every time—like an elastic band. 
This live, tough rubber means 
longer wear. Anchored in / 
this elastic rubber are layer / 
on layer of strong fabric reinforcements. 
Where the hardest strains come there 
are as many as eleven separate layers 
of rubber and fabric. 
They give to “U.S.” Boots strength 
to stand the hardest knocks and strains. 
“U.S.” Boots wear longer because 
they’re built to wear longer. It will pay 
you to ask for “U.S.” 
Other “U.S.” Rubber Footwear 
You’ll find every type of rubber footwear 
in the big “U.S.” line. There’s the Walrus, 
the famous all-rubber overshoe—the“U.S.’ ’ 
^ lace Bootee, a 
rubber workshoe 
for fall and spring 
\ —“U.S.” Arctics 
ipr dyjr and Rubbers—all 
y' f styles and sizes 
for the whole 
y family. Look for 
f the “U.S.” Trade 
Mark whenever you buy — the honor mark 
of the largest rubber organization in the 
world. 
United States Rubber Company 
i 
