Amsiican Agriculturist, July 21,1923 
47 
Give a thought 
to &idvertising 
N ot so very long ago a 
man got up and talked 
about something he didn’t 
know much about. He 
claimed that advertising made 
goods cost more for the 
consumer. 
In a recent issue of Collier’s 
Magazine another man, who 
knows advertising from A to 
Z, wrote an article that con¬ 
clusively showed how adver¬ 
tising, instead of increasing 
the cost of articles, actually 
decreased it by simplifying 
distribution. 
One advertisement, costing 
say $200.00, can place as 
much of a certain product in 
stores ready for sale, as five 
salesmen, working a month 
can do. And the five sales¬ 
men would cost about 
$1,000.00 for the same work. 
Yet either salesman or adver¬ 
tising must be used in dis¬ 
tributing a product. The two 
work best together. Adver¬ 
tising should be used as ed¬ 
ucational matter, to tell deal¬ 
ers and consumers about the 
product so that when the 
salesman arrives on the scene 
he won’t have to waste a lot 
of time explaining all about 
the product to each dealer. 
The same is true of con¬ 
sumer advertising. For if a 
buyer knows all about a cer¬ 
tain product from advertising 
he won’t have to take up a 
lot of his and a dealer’s time 
learning about it. 
Advertising is also assur¬ 
ance of getting your money’s 
worth. It has been proved 
that it does not pay to adver¬ 
tise inferior goods. Advertis¬ 
ing show up their weak spots. 
Therefore when you buy an 
advertised product you can be 
practically certain that it is a 
good one. 
It may be true that a supe¬ 
rior product will be found out 
i* time and tr.e world go to 
the door of the factory to get 
it. But it takes time and it 
costs the world more to go to 
the factory door than pay the 
little additional cost of adver¬ 
tising. 
Advertising teaches what a 
product is, how much it costs, 
what it will do and where you 
can get it. That’s worth a lot 
in itself. And by doing these 
things it brings the product to 
you cheaper than any other 
method. 
Indeed it does pay to buy 
advertised goods. Then you 
are sure of getting a good 
product and gettingitcheaper. 
Jldver Using ^Manager 
Farmers Meet Railroaders 
Discuss Transportation as It Affects Agriculture 
CATTLE BREEDERS 
SOPHIE TORMENTOR 
JERSEY BULL 
S TATING that the purpose of the 
gathering was to discuss mutual 
problems and bring about better un¬ 
derstanding between the railroads and 
the farmers, E. V. Titus, president of 
the Nassau County Farm Bureau, 
started an important conference of 
about fifty farmers and railroad lead¬ 
ers at Syracuse on Tuesday, July 10. 
Leading officers representing the Erie, 
the Delaware, Lackawanna and West¬ 
ern, the New York Central, the Dela¬ 
ware and Hudson, the New York, On¬ 
tario and Western, the Long Island, 
the Buffalo, Rochester and Pittsburgh, 
and the Lehigh Valley railroad met 
with many individual farmers from 
several of the New York State coun¬ 
ties, together with leaders of most of 
New York’s agricultural organizations. 
Robert Binkerd, vice chairman of the 
Committee on Public Relations of East¬ 
ern Railroads outlined the railroad pro¬ 
gram of 1923. Mr. Binkerd said that 
since Federal control ceased on Feb¬ 
ruary 28, 1920, the railroads had re¬ 
duced operating expenses approxi¬ 
mately a billion dollars a year; that 
out of this reduction over half a bil¬ 
lion dollars had been turned back to 
the public in reduced rates; that about 
one-third of the reduction had come 
from decreased wages and the balance 
from increased efficiency and economy 
in operation. He said that the income 
on investment had increased from prac¬ 
tically nothing in 1920 to about a 4 
per cent return in 1922. 
“The railroad’s policy,” said Mr. 
Binkerd, “calls for heavier loading and 
faster moving of freight cars, reduc¬ 
tion of cars and locomotives awaiting 
repairs of carriers, to insure to the 
highest degree practicable the country’s 
est degree practicable the country’s 
transportation requirements.” 
The railroad program provides that 
by October 1, 1923, when the peak of 
traffic ordinarily begins, they will have 
their cars and locomotives back in the 
best condition that they have been since 
before the war; that by September 1, 
the coal needed for railway operation 
will be stored; that a practical effort 
will be made to bring the average load 
of all cars up to thirty tons; that 
every possible means will be used to 
increase the average daily movement 
of freight cars up to thirty miles for 
the entire country. 
Mr. Binkerd also said that carrying 
out this program and simplifying the 
transportation problem will depend 
upon close cooperation with the shippers. 
N. R. Peet, general manager of the 
Western New York Fruit Growers’ As¬ 
sociation, said among other things that 
the railroads can best meet the needs 
of agriculture by an equitable distribu¬ 
tion of cars, by increasing icing facili¬ 
ties, and by frost protection in ship¬ 
ment. 
A. L. Bibbins, seed expert of the G. 
L. F. Exchange, asked that the ship¬ 
ments of seeds by the railroads be given 
priority. He made the comment that 
last year’s service in the shipment of 
seeds by the roads had been done with 
practically no loss. 
K. C. Livermore, president of the 
Empire State Potato Growers’ Associa¬ 
tion, summed up many points of in¬ 
terest common to both the railroads and 
the farmers. Looking to the needs of 
the future, Mr. Livermore said: “In 
1913, our population was 96,000,000; in 
1923, it was 110,000,000; and in 1933, 
it will be 125,000,000. This will de¬ 
mand more food, a problem for the 
railroads as well as for the farmers.” 
NEW PRACTICES BROUGHT OUT 
AT CORNELL POULTRY JUDG¬ 
ING SCHOOL 
The sixth annual Production Poultry 
Judging and Breeding school, at the 
New York State College of Agricul¬ 
ture, Cornell University, closed July 
7, after setting a new high mark for 
attendance enthusiasm and progress. 
One of the high points of the week 
was reached in the lecture by Professor 
E. C. Foreman of the Michigan Agri¬ 
cultural College on the “Head, Temper- 
ment and Appetite of a Fowl as In¬ 
dications of Production.” Professor 
Foreman indicated that he believed the 
head of a bird howed more closely than 
any other part of the body the capacity 
,for production and that we would place 
more emphasis on head type in the 
future. 
Professor Foreman pointed out that 
in order to gauge closely the produc¬ 
tion of a bird without the expensive 
and tedious work of trapnesting it, is 
necessary to know three facts about 
the bird; first, the intensity or rhythm 
of production; second, the endurance or 
persistence of that production, being 
the number of months over which the 
bird will lay per year, and third, the 
time lost by broodiness. 
The frequency and length of broody 
periods have already been proved to 
be closely related to the shape of the 
eye-ring, and the intensity and per¬ 
sistency of production, Professor Fore¬ 
man believes, can also be quite closely 
gauged from the head type if the ob¬ 
server be trained, aside from the or¬ 
dinary methods of judging these. 
Types of Heads 
The following types of heads were 
listed by Professor Foreman as being 
most important and common, beside a 
few minor types: 
1. The Crow Head—Overlong from 
front of eye to base of beak, and shal¬ 
low over eye to top of head. May be 
due to inbreeding, poor feeding and 
rearing or sickness as well as natural 
low production. Characterized by slow 
feathering, late maturity, and low 
winter and annual egg production. 
2. The Overly Refined.— Usually 
marked by bright eye and intelligent 
appearance, but lack ruggedness. May 
develop considerable intensity, but loses 
weight under high production, and lacks 
persistence. The type also has a 
marked tendency to broodinets. 
3. The Refined Type — The head 
should not cut off in front too abruptly 
but should have a fair amount of length 
and a slight ledge over the eye, but 
not too much. The face should be well 
filled, not hollow or wrinkled, and the 
eye should be bulging. This head de¬ 
notes high intensity, persistency and 
little broodiness. Refinement, intelli¬ 
gence, vigor and stamina are all shown. 
4. Lacking in Character—An ex¬ 
pressionless face. Never more than 
mediocre producers. 
5. Beefy Type—Fat face of typically 
meaty appearance with a placid ex¬ 
pression. A typical low producer 
and tending to extreme breodiness. 
“A hen having true laying temper- 
ment” said Professor Foreman, “car¬ 
ries its head projecting well forward 
of its body.” 
The fine collection of photographs 
and records shown by Professor Fore¬ 
man proved that there was ample 
foundation for his unusual emphasis 
of head points in judging production, 
and a need of research along this line. 
A particularly practical and timely 
lecture was given by Professor Philips 
of Purdue University on “Some Dis¬ 
turbing Factors in the Selection of 
Fowls for Egg Production.” He em¬ 
phasized the fact that it was absolutely 
necessary in culling birds for egg pro¬ 
duction to know the environmental 
conditions of the flock to be culled. 
“Judge according to the flock you are 
working with” said Professor Philips. 
He stressed the point that feeding is 
of great importance as effecting both 
molt and pigmentation in the fowl and 
that such feeds as alfalfa, clover, or 
yellow corn mix up the judging for pig¬ 
ment unless the culler is aware of 
their use, since they tend to maintain 
a relatively high color under all de¬ 
grees of production. Many culling 
demonstrations, the speaker stated, 
should be feeding demonstrations, since 
a vast number of birds in our farm 
flecks never have a chance to show how 
they could produce. Professor Philips 
described a large number of conditions 
and factors, beside egg production, 
which effect the pigmentation of the 
hen, as well as effecting other charac¬ 
ters used in selection. 
Sirerl by grandson of Sophie 19th of Hood Farm. Dam 
in 805 days made 391 pounds of butterfat, for Class AAA 
m Register of Meiit. She won Grand Championship 
over all breeds at j ynn Fair. Hull is 11 months old, 
solid color, lunky and handsome. Price $100.00. Herd 
Accredited. Put him in \ our pasture. 
WOOD FARM HATHORNE, MASS 
125—PIGS FOR SALE-125 
Yorkshire and Chester White Cross, and Chester and 
Berkshire Cross. All large growthv pigs, 6 to 7 weeksold, 
$5.00 each; 7 to 8 weeks old, $5.50 each; 8 to 9 weeks old, 
$6.CO each. 15 pure-bred Berkshire pigs, barrows or so"s, 
$0.50 each, 7 weeks old; and 20 Chester White, 7 weeks old, 
$6.50each: boars of the above breeds $8.00 each. All good 
clean stock, bred from the best of stock that roonev can 
buy. 1 will ship any part of the above lots C. O. D. to 
you on approval. 
WALTER LUX, 388 Salem St., WOBURN, MASS. 
HOLSTEIN BULLS FOR SALE 
Sons of 
DUTCHLAND COLANTHA SIRINKA 
FISHKILL FARMS, Hopewell Junction, N. Y. 
HENRY MORCENTHAU. Jr., Owner 
H0LSTEINS and GUERNSEYS 
Fresh cows and springers, 100 head of the finest 
quality to select from. Address 
A. F. SAUNDERS, CORTLAND. N. Y. 
HOLSTEINS 
Two car loads high-class grade springers. The 
kind that please. One car load registered females. 
Well bred, strictly high-class. Several registered 
service bulls. J. A. LEACH. CORTLAND. N. Y. 
HIGH-GRADE HOLSTEIN COWS 
fresh and close by large and heavy producers. 
Pure bred registered Holsteins all ages ; your 
inquiry will receive our best attention. 
Browncroft Farm McSRAW New York 
HIGH GRADE HOLSTEIN HEIFER CALVES $15 
each; registered hull and heifer calves, $25 up; registered 
bulls ready for service, and cons. Address 
_SPOT FARM, TULLY, N. Y. 
plYD CATE Franklin County (Vt.) Jersey*. 
A V/i\ D.rVLi.Ij Grade and registered, all apes, 
both sexes. Send for booklet. 
R. L. CHAFFEE, Secretary ENOSBURG FALLS, VERMONT 
SWINE BREEDERS 
Big Type Poland China Pigs 
Gilts and B' a i- s for sale. Sires; Ford’s Liberator and 
Ford’s Big r Jim. Moderate prices. 
STEPHEN H. FORD, 402Slewart Building, Baltimore, Md. 
LARGE BERKSHiRES AT HIGHWOOD 
Grand champion breeding;. Largest herd in America. Free booklet. 
HARPENDING Box 10 DUNDEE, N.Y. 
Ritr Tvne Pnlanth Boars - So " s and Pigs 
D1 & 1 jP c r omnas for sa i e: K00d onas . low 
prices. Write me. G. S. HALL. FARMDALE, OHIO. 
100 Grade Chester White and Dmoc ’ 
10 weeks old. Well-grown and thrifty, PIGS 
$6.50 each. OAKS DAIRY FARM, WYALUSING. PA. 
GOATS 
'I’O get the best choice, buy Milk Goat Bucks Now. 
A Buy Bred Does in October. Buy Kids and 
Yearlings Now. 
S. J. SHARPLES, R. D. 5, NORRISTOWN. PA. 
BABY CHICKS 
CHICKS for July Delivery 
Our 19th Season producing good strong 
chicks from heavy-laying strains. S, C, 
White and Brown Leghorns, $9.50 per 100; 
Buff and Black Leghorns. $10 per 100: Barred 
and White Bocks. $12 per 100: Anconas, Black 
Minorca:-., $11.50 per 100: White W.vandottes, 
K. C. Beds, $13 per 100. Mixed, $8.50 per 100. 
Order direct from this ad. We guarantee 95^ live de¬ 
livery. Catalogue free. 
20th CENTURY 
Box R 
HATCHERY 
New Washington, 
Ohio 
BABY CHICKS 
Hatched by the best system of 
Incubation, from high class 
■* — ■■ 1 i ■ i i. bred-to-lay stock. Barred and 
Buff Rocks, Red?', Anconas, Black Minorca*, 12c. each; White, 
Brown, Buff Leghorns, 10c. each; broilers, 7c. each. Peki.n 
Ducklings, 30c. each. 
^afe delivery guaranteed by prepaid parcel post 
NUNDA POULTRY FARM NUNDA, N. Y. 
STRICKLER’S AUGUST CHICKS 
BIG HATCH AUGUST 8th AND 15th 
Pure-bred sturdy, vigorous chicks sent by special deliv¬ 
ery parcel post prepaid, 100rS safe and live delivery- 
guaranteed. 
White Rocks, Barred Bocks, R. I. Reds. $11 per 100: $53 
per 500. Large type English S. C. White Leghorns. 
$9 per 100; $13 per 500. 
LEONARD F. STRICKLER SHERIDAN, PA. 
600 White Leghorn Breeders, one year old, 
$1.(0 each. 10 Weeks’ Old Pullets, Aug. 10th 
del ivery, $1.00 each and up. Thousands ready. 
HUMMER'S POULTRY FARM 
FRENCHTOWN, N. J.. R. 1 
LOOK ! Blue Andalusians £“ek/oidf * r y 
blood; $2 each. AUGUSTUS RAYNOR,-Hamp ton Bays,' N. Y. 
pLIJY Bar. Rocks, 11c; Reds, 12c; Wh. Leghorns, 9c; Mixed, 
villA 7c. lOOf, arrival guaranteed. Order from adv or circu- 
lar free. TWIN HATCHERY, MeAMSTKRVlLLE, PA. 
I ADfV CTnf'lf fine Poultry, Turkeys,Geese,Ducks,Guineas, 
LnlVUL OlUtlV Bantams, Collies, Pigeons, Chicks, Stock, 
Eggs, low: catalog. PIONEER KAlUIS, Telford, Pennsylvania. 
HILLPOT 
QUALITY 
Post Prepaid. Safe delivery guaranteed 
anywhere east of Mississippi River, 
REDUCED PRICES-PROMPT DELIVERIES 
100 50 25 Barred Rocks $13.00 $7.00 $3.75 
Whi’e Leghorns $10.00 $5.50 $3.00 R. I. Reds 15.00 7.75 4.00 
Black Leghorns 10 00 i50 3.00 White Rocks 15.00 7.75 4.00 
Brown Leghorns 13.00 7.00 3.75 White Wyandoiles 18.00 9.25 4.75 
W. F. HILLPOT Box 29, Frenchtown, N. J. 
