American Agriculturist, August 18,1923 
Why Farmers Can Buy GMC Trucks At Such A Low Price 
Because of the remarkably low prices at 
which GMC trucks are sold—when com¬ 
pared dollar for dollar with the quality of 
each part, and with the completeness of 
every detail of their equipment—farmers 
invariably ask: 
“How is it possible to build and sell GMC 
quality at such a reasonable list price?” 
There are two reasons why. 
First, because GMC trucks are built by the 
General Motors Truck Company, a unit of 
the General Motors Corporation. 
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Second, because of the way in which the list 
price of GMC trucks is established and the 
basis upon which they are sold. 
As a part of the largest automotive concern 
in the world, the builders of GMC trucks 
are able to make economies of purchase, 
savings of manufacture and of general 
overhead expenses, not possible in a smaller 
organization. The actual cost of manufac¬ 
turing a GMC truck is unquestionably the 
lowest that can be obtained. 
To this cost is added a fair manufacturer’s 
profit—no more. This new figure becomes 
the list price. There are no “extras” in the 
GMC selling price. There is no margin 
for meeting competition—-there never has 
been. 
But not only on account of their remark¬ 
ably low price—but equally because of their 
complete dependability, and power, access¬ 
ibility, numerous refinements and low 
operating cost—GMC trucks have come to 
be preferred by farmers everywhere. 
Ask for our catalogue “Motor Trucks on 
the Farm”. 
General Motors Truck Company 
Division and General Motors Corporation 
PONTIAC, MICHIGAN 
GMC Truck chassis list at the factory as follows: 
1“Ton, $1295; 2-Ton, $2375; 3 1 4- Ton, $3600; 5-Ton, $3950: Tax to be added, j ^ 
