110 
American Agriculturist, August 18,1923 
Give a thought 
to eyfoertising 
W E received the surprise 
of our life one day about 
a year ago when we met Betty 
Jones on Broadway and she 
told us that she was now Mrs. 
John Smith, having married a 
prosperous up-State farmer. 
It wasn’t her being married 
that surprised us,because Betty 
had been one of the prettiest 
girls we had known in our 
more youthful days before we 
became snared in the meshes 
of advertising. And the fact 
that a farmer had married her 
proved what good taste 
farmers have. 
What caused us to wonder, 
however, was that Betty had 
married a farmer—not that 
she had ever had anything 
, against farmers as such—but 
we distinctly remembered how 
Betty loved every modem con¬ 
venience and of hearing her 
declare that she would never 
move away from the big city. 
Also we recalled her having 
expressed herself as so sorry 
for girls in the country because 
they had to live without any 
of the conveniences of city life. 
Of course we didn’t express our 
surprise to her, merely asking how 
she liked life in the country. 
She was enthusiastic and ended 
by asking us to visit her the next 
time we were in the vicinity of the 
Smith farm. 
About six months after that we 
happened to be up State and only a 
few miles from where the Smith’s 
lived. We callecLand were asked to 
spend the week-end. Of course, we 
had learned by this time through 
much traveling, that farmers were 
living just as well if not better than 
city people, but even so we were sur¬ 
prised by the completeness of the 
Smith place. They had almost every 
convenience that we enjoy in the 
city. Whatever was lacking was 
more than made up by the great ad¬ 
vantage of being out in the country. 
We spoke to Betty about her 
youthful prejudices against farms 
and she admitted that it had been 
a distinct surprise to her to find 
everything so up to date. And she 
said that their farm was no exception 
as all the neighbors had equally com¬ 
fortable places. When we asked her 
how she managed to find time to get 
to the big city to do her shopping, 
she laughed. 
“Why,” she explained, “I don’t 
have to go to the city to do my 
shopping. Of course a good many 
years ago if a farmer’s wife wanted 
anything in the way of modem con¬ 
veniences she had to, but now, with 
all the advertising in the farm papers 
and other periodicals we subscribe 
to, I can choose just what I want 
from them. And then all I have to 
do is go to the store in our little 
town and if they haven’t got what I 
want they order it from the manu¬ 
facturer whose advertisement I have 
read.” 
We didn’t answer that, but we 
smiled a little. Because it did our 
heart good to hear this admission 
from a farmer’s wife of the big part 
advertising was playing in making 
life better and happier on the farms 
of the country. We’d known it all 
along, because that’s our business. 
But it was good to hear it from her 
lips just the same. 
yldvertising Zanager 
Points I Look For When I Buy Cows 
The Head, Body, Flank and Veins Have a Bearing on Production 
F OR as long a time as I have written 
about cows I have wished that I 
had available pictures to which I 
might Tefer to illustrate characteristics 
which it is almost impossible to de¬ 
scribe. Accordingly the other day I 
arranged with Mr. Earl Flansburg 
who, though an amateur, is a splendid 
photographer, to spend two _ or three 
hours at the farm and take pictures of 
some of our better cows. 
These pictures, part of which are re¬ 
produced in connection with this ar¬ 
ticle, I hope will enable me to make 
some points which I might otherwise 
fail to bring out clearly. 
Veining and Udder Quality 
Even the rankest amateur looks 
first at the udder of a dairy cow when 
passing judgment upon her, so we will 
first refer to the 
picture of Elm- 
road Lady Rilma. 
Stop a minute and 
look at her udder 
and milk Veins. 
All things con¬ 
sidered this cow is 
probably the best 
producer we own 
and will, I believe, 
make a record 
which will place 
her among the 
very highest 
Guernsey pro¬ 
ducers of all time. 
In fact, we hope to 
get around 20,000 
lbs. and two calves 
from her in one 
year. 
Look just back 
of her foreleg and 
note the extensions _ 
of the big milk vein. Sometimes we 
hear these spoken of as stanchion 
veins; I presume because they run to¬ 
ward the stanchions. Follow them 
back and you can almost see two milk 
wells, one where the big milk vein en¬ 
ters the body and the other just 
slightly ahead of it where an extension 
enters it. From the milk well an 
enormous twisting milk vein extends 
back to the udder. 
Lady Rilma is a young cow, yet her 
milk veins are already well developed. 
I do not need to point out the size of 
them; the picture brings this out bet¬ 
ter than words can describe it. 
Coming to the udder, you can al¬ 
most see the silky texture. It is the 
type of udder which, when milked out, 
hangs limp and empty. To my mind 
it illustrates the kind of an udder 
which almost always goes with high 
production. In fact, taken altogether, 
the veining and udder of Lady Rilma 
constitute my ideal of the mammary 
system in a cow and furnish me with 
a measuring stick which I apply to 
all other cows. 
Along with the udder and milk veins 
of a cow, I always note the head at my 
first glance. Lady Mary of Sunny- 
gables furnishes me the ideal I use in 
judging heads. It is good enough for a 
cover cut to the American Agriculture 
where you will find it. Lady Mary is 
By H. E. BABCOCK 
only three years old. She has but 
three quarters. Yet, in six months she 
has given us over 9,000 lbs. of milk, 
as much as even a good Holstein gives 
in a year, and Mary is a Guernsey. 
Her producing ability is evident to me 
in her nostrils. 
Note their size 
and how clearly 
defined they are. 
I never saw a 
good cow with a 
small nostril. I 
actually believe 
I could pick 
good producers 
in nine cases 
out of ten if I 
could see noth¬ 
ing but their 
noses. Lady 
Mary’s head, 
however, shows 
other character¬ 
istics which go 
with high pro¬ 
duction. It is a 
feminine head. 
It shows what 
we call breed¬ 
ing. The expres¬ 
sion is comfort¬ 
ably alert, not 
nervously so. 
Just a glance at it and you feel like 
putting your arm around her neck. 
Now take her picture and contrast 
it with a narrow, mean looking head 
and you will get an idea of dairy 
temperament, that elusive yet essential 
quality in a dairy cow, so hard to. define 
yet so necessary to recognize if you 
are to pick the good ones. 
Probably no characteristic in a dairy 
cow has claimed so much attention as 
the rump. Breeders everywhere are 
looking for bulls that will sire cows 
with long, level, wide romps. Slopers 
are taboo everywhere. 
For an illustration of what I like 
myself, I have chosen the picture of 
King Bell’s Baldeen. Stop and look at 
her picture. Note the extreme length 
of her rump, how level it is and how 
wide. Then note her udder; see how 
well balanced it is, how it carries 
ahead and extends well up in the rear. 
Level rumps and well-balanced udders 
go together. Production 1 is likely to 
accompany both as in the case of 
Baldeen. She 
has milked up 
to 73 pounds a 
day for us on 
A-R test and is 
another eight¬ 
een to twenty 
thousand pros¬ 
pect. Her ud¬ 
der and milk 
veins and her 
nostrils also 
tell why she is 
such a good 
cow. 
U n f o r t u- 
nately, one can¬ 
not make a cow. 
If I could I, of 
course, would 
take Lady Ril- 
ma’s mammary 
system and swing it under Baldeen’s 
rump and put Lady Mary’s head on 
the front end. Still I wouldn’t have 
a cow, for I would have no middle. 
Anyway, the stunt is impossible, so to 
get an idea of a good head, a good 
rump, and a good udder joined by the 
kind of a middle I like to see, I have 
chosen the picture of fourteen year old 
Margaret Black. Margaret is giving 
us over fifty pounds of milk a day 
testing 5 per cent. Although fourteen 
years old, she looks good for years. 
Margaret has the fine textured udder, 
the large milk veins, the long and wide 
rump, a head with great open nostrils 
and alert eyes and, what is most im¬ 
portant of all, a tremendous chest and 
a great deep middle. A dairy . cow 
needs a deep chest and a big middle. 
They constitute her power plant. 
That these characteristics taken to¬ 
gether count for production is proven 
by Margaret’s production figures. 
That the great chest and deep middle 
give the constitution which means long 
and profitable service is evidenced by 
the fact that this cow has produced 
milk and calves for twelve long years 
and I believe is good for another six. 
In fact, Margaret so well typifies 
what I look for in a really profitable 
cow that we have chosen her to be the 
grand dam of our future herd sire. 
Have we made a mistake? 
INDICATIONS OF C0WP0X 
I have a cow that has swellings on all 
four quarters of her udder. These swellings 
are nothing more than pimples that have 
small hard scabs. I have tried several 
remedies and am now using carbolated vas¬ 
eline, but nothing seems to help. I am of 
the opinion that it may be cowpox. I have 
never had anything like it before in my herd. 
I would greatly appreciate your opinion?— 
A. S'., New York. 
You are right in your diagnosis of 
the case, at least from your description 
of it. Cowpox is a contagious disease 
that affects the 
udder and teats. It 
is apparently due 
to a fillerable virus, 
which is closely re¬ 
lated to human 
smallpox virus. It 
takes from four to 
seven days for the 
disease to develop. 
A little fever then 
becomes apparent, 
and mild general 
symptoms of a 
slight disorder or 
illness prevail. 
Shortly there will 
appear a few 
nodules on the 
udder and teats, 
usually smaller 
than the size of 
a pea. In a day 
or two these 
change to blisters, 
which contain a thin, clear fluid. 
In eight or ten days the centers 
of these blisters become depressed 
and contain pus. A dry scab gradually 
forms. It falls later on, leaving a typi¬ 
cal pitted scar. The sores heal nicely 
unless injured in milking. Small, slow- 
healing ulcers may be caused in this 
way. Little treatment is necessary be¬ 
yond very careful milking. Careful 
handling and the administration of 
vaseline or lanoline should prove very 
beneficial. 
Margaret Black, 14 years old and going strong. “A dairy 
cow needs a deep chest and a big middle” 
King Belle’s Baldeen, a 20,000-pound prospect. Note what 
Mr. Babcock says about her flanks 
