American Agriculturist, October 6, 1923 
225 
Dairy Show Will Help Your Pocketbook 
Emphasis Must Be Placed on Expenses, Not Income 
T HE National Dairy Exposition, to be 
held in Syracuse, October 5 to 13 in¬ 
clusive, is owned and operated by the 
dairy industry—not for profit—but 
to demonstrate how we can work together 
to increase dairy farm earnings by reducing 
farm management and labor costs.-Increased 
production and income on the farm do not 
necessarily mean increased profits. Profits 
are determined by your production costs just 
as in any other business. 
Heretofore, most of us have 
been accustomed to estimate the 
success of a farmer’s business by 
size of income rather than by ac¬ 
tual profits earned. As Dr. 
George F. Warren, Agricultural 
Economist, New York State Col¬ 
lege of Agriculture so ably says: 
“For a generation profits in agri¬ 
culture have been based more on 
the income side. The primary 
problem was to increase receipts. 
Now the emphasis must be placed 
on expenses.” Economies of pro¬ 
duction rather than size of in¬ 
come is the important problem 
farmers must solve to-day if they 
hope to hold their own in the 
world’s commercial activities. 
It is not enough that you se¬ 
cure the most milk from your 
cows, but that you accomplish 
this at the least expenditure of 
money and labor. The economic 
solution of your dairy farm prob¬ 
lem does not mean “more cows to 
produce more milk,” but depends 
upon greater production per cow, 
least cost in feed to produce most 
.results, better breeding, reduc¬ 
tion of labor costs and all other 
items of overhead. 
The National Dairy Association 
which directs the Exposition has 
been established for eighteen 
years. It is made of groups of 
men identified with the dairy in¬ 
dustry in all its branches. The 
Exposition at Syracuse will be the 
seventeenth dnnual show. These 
shows have conclusively proven 
to thousands and thousands of 
dairy farmers that the means to 
better dairying, better milk prod¬ 
ucts, better dairy management 
and greater farm prosperity can 
be successfully exhibited at an 
annual Dairy Exposition. These 
yearly exhibits gather together 
and demonstrate the best stand¬ 
ards which have guided and di¬ 
rected dairy farmers to increased 
earnings from their business. 
At Syracuse this year, October 
5 to 13 inclusive, the best pure¬ 
bred dairy cattle in the world and 
the highest producing grade cows 
will be oh exhibition. This will 
afford an opportunity to study 
types of daily cattle, to compare 
noted individuals of all five lead¬ 
ing breeds and to see what breed¬ 
ing and feeding will do for your 
pocketbook without adding labor 
or cost to you. “Seeing is believ¬ 
ing.” Any open-eyed, wide-awake 
dairy farmer who looks at these 
dairy cattle showings, who ob¬ 
serves closely and asks questions, 
will obtain practical information 
which he can profitably apply to 
his business. These dairy cattle 
showings demonstrate clearly 
that scientific feeding and breed¬ 
ing will produce profitable results 
By W. E. SKINNER 
General Manager, National Dairy Show 
for any one. At the Exposition, you are not 
merely told what certain methods should 
produce, you are shown the actual results. 
The displays of machinery and equipment 
for the farm, barn and dairy are additional 
educational features of the Exposition which 
likewise point the way to more efficient and 
economical dairy farm management. Here 
you can see and examine all the best appli¬ 
ances produced by leading manufacturers 
and learn exactly how you can lessen your 
labor and operating costs through the use 
of these appliances. 
In this present day of intense commercial 
activity, high-labor costs and close-marginal 
profits in all lines of business, it has become 
more increasingly necessary that one know 
his costs, manage his business 
with the maximum of efficiency 
and thorough understanding of 
all its phases. 
In this connection, you will be 
especially impressed by the re¬ 
markable United States Depart¬ 
ment of Agriculture’s $25,000 Pan¬ 
oramic Exhibit—“Dairying Past 
and Present.” Just to see it will 
be an education in itself. It will 
depict the history of the dairy in¬ 
dustry, portraying the various 
stages of development through 
which the dairy industry has 
passed to reach its present stage 
of perfection. 
The entire Exposition affords 
an opportunity to witness the 
most stupendous visualization of 
everything pertaining to the 
dairy industry. Never before has 
there been brought to you so com¬ 
prehensive an array of all the 
phases of the industry relating to 
greater earnings on the dairy 
farm. In fact, the National Dairy 
Exposition is now recognized as 
establishing standards in the 
dairy industry of the entire 
United States. 
Let me emphasize again the 
economic aspect of the Expos¬ 
ition. Every farmer who attends 
will carry ideas back home which 
can be put to practical use without 
a drain on the pocketbook. The 
sole purpose of the Exposition is 
better dairying, better milk prod¬ 
ucts, better dairy management, 
increased consumption of dairy 
products and increased prosperity 
for the dairy farmer through the 
utilization of efficient tools and 
implements to give him greater 
profits for money and labor in¬ 
vested. 
Program of the Dairy Show 
T HIS program gives a general idea 
of events during the period of the 
National Dairy Exposition, October 5 
to 13, inclusive. It is subject to minor 
changes without notice, but.in the main 
, it carries accurate information as to. 
date and place of important events. 
FRIDAY, OCTOBER 5 
Formal opening of the Exposition, 
with World’s Dairy Congress delegates 
from 36 foreign states participating, 
2 p. m. 
World’s Dairy Congress sessions dur¬ 
ing forenoon. 
Students’ National Contest in Judg¬ 
ing Dairy Cattle, Coliseum, 8 a. m. 
Display of prize winning butter and 
cheese in the Dairy Building, and an¬ 
nouncement of winners. 
Dedication of new Coliseum, erected 
by the State of New York at a cost of 
$500,000, by Governor A. E. Smith, 
8 p. m. 
Public reception by Governor Smith 
for foreign delegates following dedica¬ 
tion exercises in Coliseum, 9 p. m. 
Cattle parade, all dairy breeds. 
Exhibits, demonstrations and lectures 
on health, nutrition and human welfare 
—a wonderland of new and novel life- 
(Continued on page 228) 
High Lights of the National Dairy Exposition 
U NITED STATES Department of Agriculture’s $25,000 Panoramic 
Exhibit — “Dairying Past and Present” — the greatest exhibit 
of its kind ever produced. 
^ 'i' ^ 
New York State’s $10,000 exhibit and those of Wisconsin, Iowa, 
Ohio, Vermont and others, all showing important phases of agricul¬ 
tural and dairy industry development. 
* * t * 
Sessions of the World’s Dairy Congress in the mornings from October 
5 to 10 inclusive. (Except Sunday the 7.) 
* * * * 
Conventions, meetings and discussions every day of all the leading 
dairy and breeders’ associations in the United States. 
* * * 
Official opening of the Exposition, with World’s Dairy Congress 
delegates from thirty-six foreign countries participating. 
* * * * 
Formal dedication of the new $500,000 Coliseum with Governor 
Smith officiating and public reception for foreign delegates and the 
public. * * * * 
Evening entertainment—Utility Horse Show, demonstrating the 
kind of horses required for government, State and industry use and 
for pleasure. Interspersed with industry pageantry and fine musical 
program. * * * * 
Boys’ and girls’ contests, exhibits and demonstrations — instructive 
work for and by the “future farmers.” 
* * * * 
Agricultural college students’ cattle judging contests. 
* * * 
Vocational training school for boys. A three days’ program afford¬ 
ing an unusual educational opportunity for the younger generation 
of farmers. * * * * 
Human welfare and domestic science displays, demonstrations and 
health talks. Child welfare especially emphasized. 
♦ 
Comprehensive display of the National Dairy Council and its ac¬ 
tivities with relation to increased consumption of dairy products 
and the dietary value of milk and milk products. 
Hs sfc Hs 
World’s best dairy cattle (over 1,200) pure bred, competing for the 
show ring’s highest honors. 
* * * * 
Exhibit of grade cows with high producing records, showing the 
kind farmers can own for profit. 
Cattle associations’ exhibits, full of information and suggestions 
for better dairy cattle on American, farms. 
. *i* 
Gigantic display of machinery, equipment and supplies for ffairy 
farm and dairy factory—five large buildings full of beautiful ex¬ 
hibits from leading manufacturers in the country. 
$ 
Exhibits of motor trucks and trains illustrating the unusual and 
highly modern methods of transporting milk and dairy products. 
Great display of dairy products from all dairy States, showing 
the world’s best production. 
Hs * * * 
The most complete and comprehensive visualization of the Dairy 
Industry—including all its branches and embracing all its activities. 
The greatest educational opportunity ever gathered and arranged for 
the general good and profit for everyone engaged in the industry. 
