American Agriculturist, October 6,1923 
Trail Blazers 
ALL over the Great West is written 
■tv. the record of the pioneers who 
blazed the first trails that guided civili¬ 
zation in its westward march. 
As settlers followed, Montgomery 
Ward and George R. Thome blazed a 
new trail to them, being first to fill their 
wants dire# by mail and in the com¬ 
plete spirit of the Golden Rule. 
Trail Blazers—Business Pioneers 
we were, and are. Fifty-one years have 
but given us experience.We stand today 
mote alert, forward looking, searching 
out new methods in manufacture and 
trade to secure for you better goods and 
bigger values and greater savings. 
Trail Blazers of over fifty yean ago, 
Montgomery Ward & Co. still clings to 
this spirit of leadership—we are the 
Oldest Mail Order House and Today 
the Most Progressive. 
"WHEREVER YOU ARE 
WHATEVER YOU NEED 
LEWIS end CLARK 
Blazing the Oregon Trail 
SgY 1804 - isos 
Ta.lt & Winter 1923~24 
MONTGOMERY V 
Catajogi&ytaQQ 
m &■ co. 
All over America 
This Book is Now Saving Millions 
of Dollars for the American People 
The opportunity is now yours to Save Money on 
nearly everything you buy — for the Farm, the 
Home and the Family. 
You have a copy of this book—or a neighbor has 
one. Because into every state, into every city, 
into every county all over America the Montgomery 
Ward & Co. Catalogue has gone, bringing its oppor¬ 
tunity for money saving this Fall. 
Montgomery Ward & Co. Is Working 
Constantly to Keep Prices Down 
Over Forty Million dollars’ worth of merchan¬ 
dise has been bought and manufactured especially 
for this Catalogue, bought when prices were the 
lowest—articles of steel were manufactured when 
steel prices were down, leather goods when hide 
prices were low. 
Our buyers have actually searched the impor¬ 
tant markets of the world in their determination 
to secure these bargains for you —to help hold 
prices down, to make your savings larger. 
Are You Using This Book? 
Are you taking full advantage of your money-saving 
opportunity? Is your family buying from this book? 
You can save many dollars this season if you use this 
Catalogue, if you buy from it regularly, if you study 
this book and see for yourself the saving it brings to you. 
Ward Quality— And low prices 
Never, in over fifty years, have we intentionally sacri¬ 
ficed quality to make a low price. We offer no price baits 
on unserviceable merchandise. 
It is our policy to sell only goods of Ward Quality—the 
kind of goods that stand inspection and use. So a low 
price at Montgomery Ward & Co. is always a low price 
on reliable goods of standard quality. 
We believe it takes both standard quality and low 
price to make a bargain. And every bargain we offer is a 
reliable, serviceable article that will give you entire satis¬ 
faction. 
Begin today saving money by using this book. Begin 
today sending all your orders to Ward’s—where your 
patronage is always appreciated, where for over fifty years 
every customer has always been given a square deal. 
MONTGOMERY WARD &. CO. 
CHICAGO KANSAS CITY ST. PAUL 
PORTLAND, ORE. FORT WORTH 
Your Order will be Shipped 
in Less than 48 Hours 
Our new perfected system of filling 
orders is now over a year old. 
And our records prove that during 
the past year nearly all orders were 
shipped in less than 48 hours. 
48 hour service is our promise to 
you. But we do better than our promise 
—because a large percentage of our 
orders are actually shipped within 
24 hours. 
So you can order from Montgomery 
Ward 8s Co. and feel sure that nearly 
every time your order will be shipped 
in less than 48 hours, and frequently 
within 24 hours. 
The Oldest Mail Order House isTodary theMost Progressive 
Montgomery Ward f? Cfi 
