Stretches five times 
its length! 
$ 
C UT a strip of rubber half 
an inch wide from a 
“U. S.” Boot —and you’d find it 
would stretch five times its length 
without breaking! 
Into U. S. Boots is put rubber as live 
as an elastic band. 
Here’s why this rubber means longer 
wear. 
Every step you take, your boots bend 
and wrinkle. Thousands of times each day 
—the same strains in the same spots. 
It’s these strains that make ordinary 
rubber crack and break. 
The live, tough rubber of U. S. Boots 
has the flexibility to stand constant bend¬ 
ing. It stays strong and pliable—resists 
strain and prevents breaking. 
Backed by reinforcements 
Anchored in this solid rubber is layer on 
layer of tough fabric reinforcements. In 
the places where the hard strains come 
there are from 7 to 11 separate plies of 
rubber and fabric in U. S. Boots. 
Reinforcements that give rugged 
strength—rubber that stays tough and re¬ 
sisting—these are the reasons why U. S. 
Boots mean longer wear and better service. 
If you’re not wearing “U. S.” now—ask 
for a pair next time. Get the longest wear 
a boot can give you. 
Why live , elastic rubber 
♦ 
You’ll find every type of footwear in the big 
U. S. line. There’s the U. S. Walrus—the famous 
all-rubber overshoe; the U. S. Bootee, a lace rubber 
workshoe for spring and fall; U. S. Rubbers and 
Arctics—all styles and sizes for the whole family. 
Look for the “U. S.” trademark whenever you buy. 
ilnitejd States Rubber Company 
