I 
They have more 
than strength 
How an added quality gives “ U. S.” Boots longer wear 
Rugged strength—that’s what most farmers 
look for when they buy boots. Strength to 
stand kicking around the barnyard—tramp¬ 
ing over rough ground — through ice and 
slush. 
“U. S.” Boots are built strong. But 
they’ve got something more than strength. 
Into every “U. S.” Boot is put one of the 
most elastic rubber compounds ever 
used in boot construction. 
Cut a strip of rubber from a “U. S.” Boot 
—and you’d find it would stretch more than 
five times its length without breaking! 
The tough fabric reinforcements of “U. S.” 
Boots are anchored in solid rubber as live 
as an elastic band. 
That’s why “U. S.” Boots have unusual 
flexibility as well as strength.. That’s why 
they stand constant strains without crack¬ 
ing or breaking. That’s why bending and 
flexing thousands of times each day leave 
them tough and resisting. And that’s why 
thousands of farmers in every section of the 
country are turning to “U.S.” today. 
Be sure to ask for “U.S.” It will pay 
you to get the longest wear a boot can 
give you. 
Other “U. S” Footwear built 
for long y hard service 
You’ll find every type of rubber 
footwear in the big “U.S.” line. 
There’s the “U. S.” Walrus, the 
famous all-rubber overshoe—the 
“U. S.” Bootee, a lace rubber 
work-shoe for spring and fall— 
“U. S.’’Arctics and Rubbers—all 
styles and sizes for the whole 
family. Look for the “ U. S.” 
trademark whenever you buy— 
the honor mark of the largest 
rubber organization in the world. 
the instep — A boot has no lac¬ 
ing in front, like a shoe, to give 
as you walk. Every mile you go, 
the rubber bends and buckles 900 
times. We'veputaseries of gradu¬ 
ated reinforcing layers into the 
instep, combining unusual flexi¬ 
bility with surprising strength. 
United States Rubber Company 
A strip of rubber cut from a “ U . S.” Boot 
stretches more than 5 times its length with* 
out breaking—and snaps back into shape 
like an elastic band. This live, elastic rub* 
ber is one of the reasons for the unusual 
flexibility and long wear of “ U . S.” Boots . 
Ask m "US!’Boots 
TRADB MARK 
