2 
J ™™andfc r y 0 
§/ **>«* feu be en 
| forv 0ur 
f ° ur merchandise to 
1 tt§v tOy0Uandt0 
f-'-eve^t 0^ ^ * 
i towers_ a dun, * * dut >’ ‘° c 
« our duty to 0 V° y °, U - We ** 
of standard quality and 
Possible p£'J nd ^ 
tmeously carr, e d ! ^7jl een " 
fof you mtd for your 
y™"/Prepared 
. vo y i. tpresents 
y°u honestly. J r 
.your family all of 
r • saving made 
experience in 
Catalogue 1 
dumber 
ICO 
i?T? de «M«Ord 
Ttr^r- 
ontgomery ^ 
.. Cbxca^o 
Spring aou 
yWninet 
I924 
MontgomeiyWard g <s>. 
The Oldest Mail Order House isTbday the Most Progressive 
Chicago Kansas City St. Paul Portland, Ore. Ft. Worth Oakland, Cal. 
Once Again—at Your Door 
The Opportunity for You to Save Money 
Ward’s new complete catalogue for Spring and 
Summer is now ready, and one free copy may just as 
well be yours. 
The opportunity for Saving, for wise buying is at 
y out door. It is for you to give the answer. Will you, 
too, save money this Season on nearly anything you 
buy? 
How Ward’s Low Prices Are Made 
4 
Over 100 expert buyers have been at work for months 
finding and making these Ward bargains for you. 
Fifty million dollars worth of merchandise has been 
bought whenever and wherever prices were lowest. 
America and Europe have been searched. Vast amounts 
of ready cash have been used to make possible for you 
and your family this great opportunity for saving. 
women. So for 51 years our best efforts have been given 
to the woman’s and young woman’s needs and wishes. 
And so in New York our own Fashion Experts live and 
work to buy the best New York styles for you. You can 
get at Ward’s the best and newest styles in garments 
with the utmost wearing quality without paying the 
usual Fashion profits. 
FOR THE HOME : -All over America thousands 
of homes have been made 
beautiful, comfortable and convenient by articles bought 
from Ward’s. Our experts are practical artists in home 
furnishing. Here in this catalogue you will find every¬ 
thing new for the home, everything beautiful, and at a 
saving that will enable you to do even more than you 
expected in beautifying your home. 
24 Hour Service 
Most of our orders are actually shipped with¬ 
in 24 hours. 
We have still further improved our service 
for you. After much study and testing new 
methods under supervision of experts we have 
developed a system that makes certain your 
orders will be shipped promptly. 
Our records prove that during the past year 
most of our orders were shipped in 24 hours 
nearly all of our orders within 48 hours. 
Lower prices, better merchandise, and now 
24 hour service. True it is indeed that: Mont¬ 
gomery Ward fis Co., the 
Oldest Mail Order House is 
Today the Most Progressive 
“Ward Quality” Is Your Assurance of 
j Reliable Merchandise 
Ward’s is a money-saving house. We make low 
prices. But there is one thing always to remember when 
comparing prices. We sell only merchandise of “Ward 
Quality.” 
We sell only the kind of merchandise that will give 
you satisfaction —that will stand inspection and use. 
We do not sell “cheap” goods. We sell good goods 
cheap. At Ward’s we never sacrifice quality to make a 
low price. 
And that has stood as our governing policy for fifty- 
one years. 
Everything for the Home, the Farm 
and the Family 
FOR WOMEN I Montgomery Ward’s first cata¬ 
logue contained mostly things for 
FOR THE FARM: 
We know the farmer’s needs. 
We have studied them for over 
half a century. And so we can say to everyone on the 
farm that at Ward’s everything for the farm is intelli¬ 
gently chosen with practical knowledge of its use. Fencing, 
hardware, roofing, tillage tools, tires and everything for the 
automobile—of reliable quality is offered at a big saving. 
FOR MEN * Suits, overcoats, shoes, everything the 
* man, young man or boy wears can be 
bought at Ward’s not only at a saving, but with assurance 
of satisfactory service in everything you buy. 
One Copy of this Catalogue is Yours Free 
One copy of this catalogue with all its opportunities for 
saving is yours Free. 
You need only send us a post card or fill in this coupon 
and the big complete book will be sent you postpaid free. 
The opportunity is now yours to save money on nearly 
everything you buy. So send for the catalogue. See for 
yourself the Saving and Satisfaction it will bring to you 
and to every member of your family. 
e *1 i 
*Sfinl 
0 aP on 
This Coupon brings you 
this Catalogue Free 
I To MONTGOMERY WARD & CO. 
Dept 80-H 
Chicago Kansas City St. Paul 
Portland, Ore. Ft. Worth Oakland, Cal. 
1 
(Mail this coupon to our house nearest you) 
| Please mail me my free copy of Montgomery 
• Ward’s complete Spring and Summer Cata- 
J logue. 
| Name.. 
Address. 
I . 
I 
