lerican Agriculturist, February 23, 1924 
A Giant Who Works For You 
There is a giant who works tirelessly 
to lighten the labor on the Amer¬ 
ican farm, to make the farm more 
productive, and farming more 
profitable. 
He is personified by the vast re¬ 
sources of the Ford organization, 
whose herculean labors are directed 
primarily toward lowering the cost 
and increasing the efficiency of Ford 
cars, Ford Trucks, and the Fordson 
Tractor. . 
The larger this giant has grown the 
lower the prices of Ford products 
have fallen, and the more valuable 
they have become from the invest¬ 
ment standpoint as farm equipment. 
To the farmer this has meant lower 
and lower farm costs, better arrange¬ 
ment of farming activities, more 
money crops, all with less effort and 
therefore with greater net profit— 
proof enough that it is to his interest 
to standardize on Ford equipment. 
CARS • TRUCKS • TRACTORS 
Ask Any Ford Dealer 
Ford River Rouge Blast Furnaces 
produce twelve hundred tons of 
Molten iron a day. 
THE UNIVERSAL CAR 
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