American Agriculturist, Marctt l, 1924 
How to Get Market Help 
An A. A. Radio Talk Broadcast From WEAF 
M ANY shippers By A. E. / 
to the New Director New York < 
York City markets Farms an 
fail to secure the 
highest returns on their consignments 
because they do not make use of market 
information ,which is easily available. 
The supplying of prices and other market 
news is one of the most important tasks 
of the New York City Office of the State 
Department of Farms and Markets. 
While producers and shippers of this 
State have in New York City the largest 
market of this country at their very door, 
their products have to compete in this 
market with food-stuffs from every part 
of the United States and even foreign 
countries. In order, therefore, to avoid 
extreme gluts and scarcities and to deal 
advantageously with their local buyers 
and city dealers, it is necessary for pro¬ 
ducers and shippers to have an exact 
knowledge of prices and market condi¬ 
tions. Such knowledge is made possible 
for all who want it through the staff of 
market reporters and daily reports issued 
by the State Department. 
Cover Markets Daily 
To obtain the information necessary to 
compile these reports our department 
reporters daily interview buyers and sell¬ 
ers and personally observe the sale of 
many commodities. They witness the 
arrival of much of the produce, the first 
man regularly beginning his work each 
day at two o’clock in the morning. Their 
findings are distributed throughout every 
nook and corner of the State by means of 
radiophone reports, specially prepared 
daily news-reports to newspaper associa¬ 
tions, mimeographed reports to daily and 
weekly newspapers, daily mimeographed 
reports to individuals, and telegraphic 
reports to cooperative marketing associa¬ 
tions and others. 
The distribution of market reports 
over the radiophone was begun as an 
experiment in 1922 with one broadcast¬ 
ing station. This method achieved im¬ 
mediate popularity with the result that 
in the shipping season just closed six 
radio-stations daily broadcast the reports 
of the New York City office. 
A distinct forward step in radio market¬ 
reporting was taken at the opening of this 
year’s shipping season when the Amer¬ 
ican Agriculturist and the State 
Department of Farms and Markets co¬ 
operated to broadcast a report four times 
a week from WEAF 1 , the station from 
which I am now speaking. Recently the 
United States Department of Agriculture 
has joined with the State Department in 
furnishing you with additional market 
reports. Those who have radio sets 
should send to the American Agricul¬ 
turist for copies of its radio blanks which 
can be conveniently used for taking down 
prices received over the radio. 
Service to The News 
The daily Long Island and up-State 
newspapers serve as important connect¬ 
ing links between the New York City 
office of the Department and the farmers. 
Each morning the market reporters of my 
office prepare an article giving prices and 
describing conditions on the fruit and 
vegetable markets. This article is trans¬ 
mitted by telegraph from the New York 
City headquarters of several newspaper 
associations to about 50 up-State after¬ 
noon newspapers. 
Later in the day a more complete 
market report on practically all farm 
products is prepared and similarly trans¬ 
mitted by telegraph to about 20 up-State 
newspapers which publish these reports 
on the following morning. 
A special report on the wholesale prices 
of Long Island and other nearby produce 
is sent each day to the Long Island papers, 
among them three Brooklyn dailies with 
large circulations among Long Island 
farmers. 
A number of the up-State weekly 
newspapers print 
ffi.ce, Slate Dept, of market information 
Markets furnished to them 
by the New York 
office of the State Department of Farms 
and Markets. These papers are classified 
according to the day they go to press and 
a mimeographed report is sent to them in 
time to give them the latest possible in¬ 
formation. I presume that my farm 
audience reads and studies the market 
page of the American Agriculturist or 
that of some other farm journal. 
For those farmers who do not have a 
radio set and for those who are unable 
to secure their market information 
through the newspapers, the Depart¬ 
ment’s City office maintains a daily 
mimeographed mail service. Because of 
the expense involved in mimeographing 
and mailing these reports, they are sent 
to those only who cannot get their 
market quotations through other channels. 
During the height of the shipping 
season daily telegraphic market reports 
may be secured by any individual, farm 
bureau, or cooperative association. These 
telegrams are sent collect from the New 
York office, usually before 8 A. M. 
Those of you who need up-to-the- 
minute market news should secure your 
information over the radio by telegraph 
or from your daily newspaper. If you 
desire merely to keep posted on the 
general price situation you will find the 
market page in your farm journal help¬ 
ful. Here you will find explanations of 
price changes and useful marketing sug¬ 
gestions. 
Another of the important activities of 
the New York City Office is the establish¬ 
ment of contacts between shippers and 
receivers. Requests are continually 
received from farmers for the addresses of 
reliable commission houses to which they 
can ship their produce, and such requests 
are given prompt attention. 
Issues List of Dealers 
For the convenience of shippers there 
is published a list of those wdiolesalers 
who have been granted a license by the 
Department of Farms and Markets to 
operate as commission merchants. The 
list is arranged alphabetically by cities 
and should be in the hands of every one 
of you. Copies of this list will be for¬ 
warded on request. 
If persons shipping their produce to be 
sold on commission will make such ship¬ 
ments to licensed dealers, they are assured 
of having the protection of the law. Let 
it be suggested that all shipments to be 
sold on commission be marked plainly 
with the following phrase. “TO BE SOLD 
ON COMMISSION.” A postcard mailed 
to your commission merchant on the day 
of shipment of goods, stating the amount 
and quality of goods shipped, the time 
and place of shipment, and by what rail¬ 
road or express company forwarded, will 
be of great assistance in the proper han¬ 
dling of your shipment. 
Every complaint from a farmer against 
a commission merchant is given individual 
attention by one of the agents of this 
office. Approximately 250 complaints 
were received and investigated last year. 
The majority of these was against dealers 
who failed to make satisfactory or com¬ 
plete returns. Most of these claims are 
for small amounts, yet the total sum 
collected by agents of the New York City 
office and forwarded to shippers during 
the year amounted to somewhat over 
$600.00. But, the money paid direct to 
farmers without passing through the 
hands of this office amounted additionally 
to many hundreds of dollars. The amount 
of money collected through this service is 
not so important as the deterring effects 
exercised over a certain class of dealers. 
The motto of the Department of Farms 
and Markets is “at your service.” Make 
use of the Department whenever you feel 
that it can be of service to you. There 
are no charges. 
New York Central’s 
11,000,000 horse-power 
T HE locomotives in service on the New York Cen¬ 
tral Lines have an aggregate capacity of 11,000,000 
horse-power. This equals a third of all power used in 
the manufacturing industries of the country. 
Operating and maintaining this great power plant cost 
last year $169,000,000, or 33% of operating expenses. 
The men on the engines earned $34,000,000. In the fire¬ 
boxes was burned $54,000,000 worth of coal. Repairs, 
another large item, took $54,000,000. 
Adequate power is the first necessity of efficient trans¬ 
portation service. The capacity of New York Central 
Lines 7 to meet the test of heavy traffic — as was so 
strikingly shown in the war emergency—is in no small 
measure due to the New York Central policy of maintain¬ 
ing a power reserve to meet abnormal traffic demands. 
New York Central locomotives—whether designed to 
haul 100-car coal trains or the Twentieth Century 
Limited — are all built to special New York Central 
specifications, and year after year represent the highest 
achievement in American locomotive construction. 
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