This 1904 Ford cost $900 
How would you 
have lubricated a FORD 
like this one? 
A 1904 Ford advertisement featured the “8 H.P. Double- * 
. Opposed Motor” and “Double Tube Tires.” 
In 1904 (as in 1924) one “oil company” stood out 
among the rest for its specialization in lubrication and its 
skill in producing and specifying the correct oil for the 
various types of motors. 
The Ford owner who wrote to the Vacuum Oil Com¬ 
pany in 1904 for advice on lubrication would have received 
in reply a recommendation based upon a careful study of 
the Ford “8 H. P. Double-Opposed Motor.” 
Quite probably a Vacuum Oil Company engineer 
would have called in person! A Vacuum Oil Company 
engineer often went miles to see a new model and learn 
at first hand its lubricating requirements. 
Why Qargoyle Mobiloil “E” 
As the Ford engine changed, its lubricating requirements 
changed also. For many years now the recommendation 
for Fords has been Gargoyle Mobiloil “E.” Gargoyle 
Mobiloil “E” meets with scientific exactness the many 
individual requirements of today’s Ford engine. 
And Gargoyle Mobiloil “E” has undergone continuous 
perfection, based upon (1) the Vacuum Oil Company’s 
continuous progress in selecting and refining the most 
desirable crude stocks and (2) the Vacuum Oil Company’s 
continuous engineering study of the Ford car. 
The character and the quality of Gargoyle Mobiloil “E” 
have been imitated. Even the name has been imitated. 
But Gargoyle Mobiloil “E” has never yet failed to prove 
its superiority when subjected to fair comparative tests. 
This statement you will prove for yourself when you 
drain off your old oil and refill 
your Ford crank-case with Gar¬ 
goyle Mobiloil “E.” 
Tractor Lubrication 
The correct engine lubricant forthe 
FORDSON TRACTORis Gargoyle 
Mobiloil “BB” in summer and Gar¬ 
goyle Mobiloil “A” in winter. The 
correct oil for all other tractors is 
specified in our chart. Ask for it at 
your dealer’s. 
Address our nearest branch: 
New York (Main Office) Minneapolis 
Boston St. Louis 
Chicago Des Moines 
Philadelphia Dallas 
Detroit 
Pittsburgh 
Indianapolis 
Rochester 
Oklahoma City 
Peoria 
Albany 
Kansas City,Mo. Portland, Me. 
Milwaukee Springfield, Mass, 
Mobiloil 
E” 
S/s / 
'M 
Buffalo 
New Haven 
VAC UUM OIL COM PANY 
WOLVERINE 
The lOOO Mile Shoe 
CORDOVAN HORSE-HIDE 
Linden, Pa., R. R. No i, 
Nov. 5, 1923 
Dear Sirs: I am wearing my first 
pair of Wolverine shoes and am well 
pleased with them. I have worn them 
about fifteen months through all kinds 
of weather and they are good yet. I 
think instead of calling them thousand 
mile shoes, you had better say 10,000, 
Yours truly, 
C. W. Newcomer, 
Steam Mill Farm. 
Here’s how they wear 
—and they always stay soft 
Two years ago we announced a for your protection. But soft and 
shoe that would wear 1000 miles, pliable as buckskin. Even after 
Thousands read our ads and many wettings it will always dry 
bought. Then they “checked- out soft. No other shoe does this, 
us-up.” Just to see. For it was p or ey use 
a big claim to make. N ow, every 
mail brings us letters like the There is a Wolverine shoe 
one above. Forthe r ”“ .. V? '" 
Wolverine 1000 mile 
shoe is something 
unique in a shoe. It 
is made in an entirely 
different way. 
First, it is made of 
Cordovan horse- 
hide. Experts agree 
that this is the tough- 
est leather known. 
The finest Cossack 
saddles are made of 
it. Baseballs, too, 
because horse-hide 
Wolverine 
Comfort Shoe 
This Wolverine is so pli¬ 
able and soft you can 
double it up like a moc¬ 
casin. It wears like iron 
but you’ll hardly know 
you have a shoe on, it is 
so soft and easy. 
For tender feet, or 
where you do not encoun¬ 
ter wet weather, wear 
this ComfortShoe.A 
blessing to the feet. 
for every use. For 
field and shop. For 
lumbering and hunt- 
ing,forthe mines and 
the oil fields. The 
shoe shown above is 
especially designed 
for rough wear in the 
early spring and fall. 
But whatever your 
need, there is a 
Wolverine to meet 
it. All of the same 
quality. 
If your dealer 
jn ly will stand the pounding, doesn’t handle Wolverine, send 
But heretofore it always tanned- us your name. We will send 
ap too stiff for shoes. you a complete catalogue and 
In our tannery we learned the the name of the nearest Wol- 
secret of making it soft. No one venne Store, 
else, so far as we know, has 
learned how to do this, for work 
shoes. Even the soles of these 
shoes are horsehide. 
And we tan it so that it stays 
soft. The upper leather is thick 
Wolverine Shoe & Tanning Corp. 
Formerly Michigan Shoemakers 
Rockford, Michigan 
Wolverine Shoe and Tanning Corp. 
Dept. 31, Rockford, Mich. 
Please send me name of nearest Wolverine 
dealer and catalog. 
Name. 
Address. . . 
P. O. and State. 
My dealer is,... 
