336 
American Agriculturist, April 5 ,1924 
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What Can We Do For You? 
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As we serve—so shall we succeed 
This business is founded upon the solid 
rock of Service to our Customers. 
As we are of service individually to you, SO 
shall we win and keep your patronage. 
As part of our service to you we select for 
you and sell only goods that will give you 
satisfaction—only goods that will stand your 
inspection and use. 
As part of our service to you we always 
offer you a saving. Fifty million dollars’ worth 
of goods have been manufactured and bought 
for cash to make possible the low prices this 
book offers. 
Twenty-four hour service in filling your 
orders is part of our work for you. Most of our 
orders are actually shipped within twenty-four 
hours, nearly all within forty-eight hours. 
Our platform is one of Service. To be of 
real service to you is the basis upon which we 
solicit your patronage. 
That for fifty-one years we have been of ser¬ 
vice, that today we are offering Service and a 
Saving and Satisfaction to over five mil¬ 
lion customers is the basis of our success. 
As we serve—so shall we succeed. mm 
A Personal Message from the President of 
MONTGOMERY WAR.D ®> CO. 
As you turn the pages of this new Spring 
and Summer Catalogue there is just one 
thought uppermost in your mind: 
“ What is there of interest in this 
book for me? 
How much saving is there for me? 
What can Montgomery Ward & 
Co. do for me? ” 
In imagination I look into the homes of 
over five million customers into which this 
book goes, and in each I seem to hear these 
same questions asked. 
And as I sit here in my office and look 
around at over one hundred acres of floor 
space, filled with new merchandise, I see 
the answer so plainly, the many advantages, 
the great saving, that I wish there might be 
some way of bringing you more closely to¬ 
gether—you and Montgomery Ward & Co. 
—so that you might learn for yourself the 
answers to your questions. 
If I could draw up a chair with you there 
at your own living room table and turn 
with you the pages of this Catalogue, I 
would tell you the most interesting busi¬ 
ness story you have ever heard. 
It would be a story of how thousands of 
our bargains are secured, how our low prices 
are made. It would be a romance of ready 
cash and the tremendous buying power 
your patronage gives us. And of travel 
travel through every part of this land and 
in Europe, searching for good merchandise 
at the lowest possible prices. 
Do you know how our goods are bought 
—how our bargains are found? Let me 
give you an example: Here is a manufac¬ 
turer who has a reputation for making the 
best goods, who lacks capital, who lacks 
business, so that his plant operates on half¬ 
time part of the year 
But he knows how to make good goods. 
We furnish the needed extra capital, we 
give him orders that make the wheels turn 
all day and keep his employees busy all the 
year. His own earnings are increased and 
his cost of manufacture cut far below any¬ 
thing he has ever known. And this saving 
goes to those who buy goods at Ward’s— 
to our customers. What can we do for you? 
24-Hour Service 
We have perfected our service for you. After much 
study and testing new systems and employing experts 
we have perfected a system that makes certain your 
orders will be shipped promptly. 
Our records prove that during the past year most 
of our orders were shipped in 24 hours—nearly all 
of our orders within 48 hours. 
You want to buy goods at a saving. You 
want to buy goods that will give you com¬ 
plete satisfaction. You want prompt service. 
You want your orders filled promptly, and 
your letters answered promptly—and you 
want your patronage appreciated. 
At Montgomery Ward 85 Co. you get all these 
things. These are the advantages that are waiting 
here for you. 
A saving—yes, we try always to offer you a saving, 
but always a saving on goods of Ward Quality. I 
cannot lay too much stress on “Quality .” We 
do not sell “cheap” goods. It is our policy to 
offer you only goods that will stand up, that will 
give service, that will do exactly what you want 
them to do. 
It is easy to sell at seemingly low pric. All you 
need do is to buy low-priced goods. Cut some¬ 
thing out of the quality, out of the service, and y ;u 
can always make a low price. At Ward's we never 
sacrifice quality to make a*low price. 
And, for fifty-one years this has been the policy of 
Montgomery Ward & Co. For fifty-one ycecs in 
every dealing with every customer we have tr..d to 
follow a “deal as you would be dealt by” policy. 
Millions of people will buy from this Catalogue— 
at a saving. The same saving, the same guarantee of 
satisfaction exists for you. We solicit your patron¬ 
age. We will deal with you as you would be dealt 
by.* And your orders and letters will always be 
appreciated at Montgomery Ward & Co. 
‘President 
MontgometyWard 8 <s 
The Oldest Mail Order House isTbday theMost Progressive 
Chicago Kansas City St. Paul Portland, Ore. Ft. Worth Oakland, CaL 
