WOLVERINE 
The lOOO Mile Shoe 
CORDOVAN HORSE-HIDE 
Yorktown, N. J.,June 29, 1923 
Wolverine Shoe Co., 
Rockford, Mich. 
Gentlemen: I take great pleasure in 
writing you of the remarkable wear 
and comfort I have had from a pair 
of your Wolverine Shoes purchased 
from Abe Kolsky, Woodston, N.J. 
a year ago. As I am a farmer, working 
long hours—and unusually hard on 
shoes— (a pair generally lasts me no 
more than three months at the most), 
I consider the wolverine shoe the best 
I ever wore. 
I have never had shoes to retain 
their softness thru all conditions of 
weather as these have done. 
Wishing you great success. 
Yours truly, 1 
AMOS B. KIRBY. 
The 
“All Work »» Shoe 
Cut a little higher to 
keep out plow dirt 
They wear1000Miles 
and they always stay soft 
—a secret process fixes that! 
You can expect a different kind of wear unusual to you—are common to us. We 
from Wolverine Shoes. For they are actu- expect Wolverines to wear longer. The 
ally made out of different material than secret is in the leather. And in the fact 
any other work shoe. They are made of that we specialize in work shoes only. 
Cordovan horse-hide. The 
toughest, longest wearing 
leather known. 
Baseballs are made of 
horse-hide because it is the 
only leather that will stand 
the pounding. The finest 
Cossack saddles are made 
of it too. But heretofore it 
couldn’t be used for work 
shoes. Because it always 
tanned-up too stiff. 
But in our tannery we 
learned how to tan it soft.. 
The upper leather is thick 
for your protection, but we 
Wolverine 
Comfort Shoe 
Tender feet welcome 
these shoes. They’re soft 
and flexible as a mocca¬ 
sin, yet wear like iron. 
And so light and easy, 
you’ll never know they’re 
on duty. For tender feet, 
or where you do not en¬ 
counter wet weather, 
wear-this comfort shoe. 
Whatever your need, 
there is $ Wolverine- to 
meetit. Farm, shop, lumber 
camp, oil fields, mines, 
summer and winter, each 
has a special Wolverine 
built to meet each special 
condition. That, too, 
is why they wear so 
well. 
If your shoe dealer 
can’t supply you, write 
us. We will tell you the 
nearest Wolverine dealer. 
And we will send you a 
catalogue showing which 
make it as soft as a moccasin. And it stays 
soft. Even after many wettings it will 
always dry out soft. No other shoe, we 
know, does this. 
That’s why letters like the above- 
type of shoe fits your needs best. 
f 
n 
I Wolverine Shoe & Tanning Corp. 
Dept. 41, Rockford, Mich. 
I 
I 
Wolverine Shoe & 
Tanning Corp. 
Formerly Michigan Shoemakers 
Rockford, Michigan 
I 
Please send me name of nearest Wolverine 
dealer and catalog. 
| Name. 
I 
Address , 
P. O. and State. 
I My dealer is. 
ine Ketaner ana .trices 
An A. A. Radio Talk Broadcast From WFAF 
T HAVE had the 
privilege of at¬ 
tending numerous meetings at which 
eminent authorities and prominent 
bankers have discussed general business 
conditions, and from these have carried 
away the thought that the present year 
is one requiring of every business man 
that he become a closer student of eco¬ 
nomics and commerce in its broadest 
sense; that he realize success in his own 
particular sphere depends greatly upon 
keeping his own hands on his own busi¬ 
ness. In President Coolidge’s speech on 
February 12th last, he said, “The farm is 
one of the chief markets for the industries 
of the nation.” And so it is, but agricul¬ 
ture today is in a state where it. will, 
beyond all doubt, require of the grower, 
middleman, jobber and retailer that they 
keep on their tiptoes all the time and 
keep their sales force pepped up to the 
highest degree. These, I believe, are the 
conditions confronting all business men 
connected with the produce line this year. 
The growers today should be more 
keen and intelligent students of their own 
particular problems and should not com¬ 
mit themselves to any principles without 
carefully examining all facts pertaining 
thereto, especially if serious mistakes are 
to be avoided at the very outset. In 
agriculture there are too many elements 
beyond human control to allow of pre¬ 
dicting too far ahead. 
By R. S. KNOWLES 
relate to the house¬ 
wife its hardships i n 
evading climatic conditions, insects, bei no 
placed in an improper car, rough handling 
and trying to reach destination full of 
life, style and character, having in mind 
its unfortunate brother who goes to waste 
material, there perhaps would be a more 
intelligent understanding and not such 
an erratic public opinion of the neces¬ 
sary requirements of the connecting links 
—farm to consumer—namely, earlot 
receiver, jobber and retailer. 
* * 
With overproduction, small growers 
especially should pull together. In 
many producing sections there are co¬ 
operative growers’ associations, which 
have added to the knowledge of the 
grower many important features, and 
have helped conditions at the producing 
end but they have, in my opinion, more or 
less overlooked one important feature— 
the interest to control production in so far 
as they can plan. This, from my point 
of view r , would help more than anything 
else that has been done to solve the 
grower’s present troubles. It is of far 
greater importance than controlling dis¬ 
tribution. Distribution control might 
help, but it will not prevent glutted 
markets, for a market cannot consume 
more than its people can eat. Diverting 
rolling cars- may clear one market and 
glut another. 
Present-day acreage should be reduced 
considerably. I believe a grower would 
receive a larger net return on five acres 
well cared for than ordinarily received on 
ten acres, especially with care in growing, 
grading and packing, using new packages 
only, shipping under a brand to definitely 
identify that particular grower’s pack, 
which, without a question, would estab¬ 
lish a reputation and demand, and draw 
for the grower a premium in price. 
* * 
__I 
The selection of the market and the 
commission merchant is most important 
ail'd great care and judgment should be 
exercised when doing so. When a grower 
ships to a market to have his produce sold 
on its merits, he should not place his own 
goods in direct competition with itself. 
Bv this I mean the grower should select 
his commission house in each particular 
market, place confidence in their ability, 
and confine his shipments to that one 
house in that market. There has always 
been a great deal of misunderstanding— 
much of which is unnecessary—on the 
part of the grower toward the so-called 
middleman. I say much of it is unneces¬ 
sary, because I know the growers do not 
know all the facts. From the moment the 
produce leaves the farm, many have no 
idea of how it is handled. Because of its 
highly perishable nature it is very neces¬ 
sary that it be handled within a very 
short space of time to insure distribution 
to the consumer during the early morning ' 
hours. If an apple from Washington 
could tell a story of its travel to a New 
York hotel, or a New Jersey potato could 
The earlot receiver, who sells in less 
than carlots, is a very necessary factor 
He has in his employ experienced sales¬ 
men, whose duties are, before selling, to 
learn to the best of their ability arrivals 
and conditions. And it is very necessary 
for these salesmen to be able to judge 
quality the moment they open a sample of 
a particular offering; to know what price 
to ask for it. During the early morning 
hours there are thousands of busy buyers 
out to trade. * They are called jobbers. 
Then there are the retailers. Conditions 
on the early markets often change within 
an hour—one way or another. The de¬ 
mand has suddenly become greater than 
the supply, or the supply greater than 
the demand. The jobber resells in small 
lots to the retailer and tries to take a 
profit. In many instances the jobber 
judges wrongly just about as many times 
as he judges rightly. Undoubtedly the 
fascination of a quick turnover creates 
further interest. 
The first thing the earlot receiver and 
the jobber should do is teach the retailer 
to educate the consumer to better buying 
methods. They should study retail 
methods, for there is not a dollar’s worth of 
fruit or vegetables they sell that is not 
sold by the retailer, and they have to 
know all they can about the retailer in 
order to help him, and they have to help 
him in order to distribute their goods 
more largely. This, in my opinion, would 
be the application of improved retail 
methods to the greater distribution at 
wholesale. 
I believe, if the retail prices were con¬ 
stantly in keeping with the wholesale 
prices, this again would help to eliminate 
a vast amount of overproduction and 
glutted markets. Quantity sales should 
be encouraged. If the retailer would 
enlighten the consumer when there is an 
oversupply of. any commodity, by 
arranging a quantity display, with dis¬ 
play cards, selling in quantities of so many 
pounds for .50c, or so many pounds for a 
dollar, making the unit offered a larger 
quantity, with an attractive price, it 
should encourage larger purchases. The 
retailer would do well to give this serious 
consideration, and I believe with such a 
change his business could be vastly in¬ 
creased and the consumer greatly bene¬ 
fited. The retailer should interest the 
consumer and show the consumer why he 
should buy in larger quantities. It would 
insure the consumer of a more uniform 
grade and a saving, if the retailer would 
go into details as he should. 
For Lower Taxes, Against Bonus 
toon 
‘AGREEABLE to your request, I will say 
<**• that I am opposed to the bonus. 
But I do believe every ex-soldier injured 
in the war should be cared for. Those who 
went to the front were not the only 
sufferers by a long way. We that staged 
at home worked long hours to provide 
We suffered a very severe loss 
through rise in prices. War is hell at 
best, but who should go to the defense of ' 
country’ if not the young men? 
“As to Secretary Mellon’s plan of tax 
reduction, I think he is right on general 
principles. The people are groaning 
under heavy’ taxes and they’ should be 
relieved if it can be done with safety.’ 
— L. W. W., Essex County, N. Y. 
