Fortunate indeed is the man whose business life can provide also his greatest 
pleasure and hobby. The above is from a photograph taken of D. V. in a field 
of carrot on one of his Cortez, Colorado seed farms. Mesa Verde lies beyond the 
fertile Montezuma Valley. Only one-half hour’s drive to good trout fisldng, and 
cedar and pinon trees on the other side of the fence often harbor deer. 
What Does the Future Hold tor the Vegetable 
Grower? 
F L‘]\V ])eo]>le realize that ve^’etal les repre.seiit prac-tieally one dollar 
ill every four received for all of our nation’s crops. America's 
gardens produce more ’y'ealth than all her mines. Since 1929 the 
value of vegetal)les produced annually has exceeded all grains. 
In spite of doubled demand and production during the past ten 
years, the amount now grown would only be equivalent to furnish¬ 
ing annually, each person in this country six heads of lettuce, two 
pounds of fresh peas in the pod, five stalks of celery and less than 
four muskmelons, including cantaloupes and honey dews, with other 
vegetables more or less in the same proportion. All of us must 
admit that there is room for considerable expansion in the vegetable 
industrjy 
Consumption is controlled by the individual’s purchasing power 
and desires. Buying power of the average person is on the increase, 
■but it is up to the vegetable grower to whet the consumer’s appetite 
by more attractive merchandising and higher quality produce if a 
greater measure of prosperity is to be expected by the grower. The 
fact remains that it is the first class uniform produce that brings 
top market prices and is more easily sold. Yet many seem to over¬ 
look the importance of better cultural methods and better seed. Seed 
is important because it determines to a large extent both the qual¬ 
ity and yield, and no amount of effort on the ])art of the grower 
will overcome the handicap of poor seed. Many are not discriminat¬ 
ing enough; not demanding enough when it comes to quality of the 
seed sown and inclined to give low prices too much consideration. 
Better seed really does not cost more; it pays more. 
Our policy has always been to grow the finest seeds we know 
how, and secure from growers who specialize in their line, iterns 
which we do not produce ourselves. Our prices are as low as is 
consistent for this class of seed. 
We will be glad to 
to please you. 
receive your orders and will do our best 
D. V. Burrell Seed Growers Co. 
See Page 91 for Special Prices to Market Growers' 
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