88 
DE GIORGI BROTHERS CO 
MUST HAVE 
perfect drainage when it comes to cactus. 
Poor to medium rich soil when it comes 
to Amaranthus. Godetias and Clarkias must have poor soil 
and kept thirsty, Blue Lace Flower must have some sand and 
a little of peat does it much good. Gypsophyla must have 
sunlight, never any shade, etc. There are many must haves, 
all are mentioned in cultural directions referring to each 
flower group. It is important to pay attention to these di¬ 
rections to avoid disappointment. 
HERNIARIA HIRSUTA 
Thrives in the poorest soil forming a solid cover of moss 
like dense foliage in places where grass will not grow, like 
under and close around trees, etc. Annual but sows itself, 
therefore as good as a perennial. Fine for tying loose sandy 
soils. Not good for deep shade. Flowers very small, green¬ 
ish white. T. pkt. 10c; oz. 60c. 
H1ERACIUM VILLOSUM 
Hardy perennial that will make money for its grower 
because in bloom in May and June. The bright canary yellow 
blooms are very double, the size of a half a dollar piece, the 
leaves are sparkling silvery gray, quite attractive. Perfectly 
hardy, of vigorous growth, easily raised from seed. Height 
12 in. T. pkt. 15c; oz. $1.00; lb. $10.00. 
HEUCHERA SANGUINEA—CORAL BELLS 
This is one of the finest hardy perennials with red flow¬ 
ers, excellent for bouquets, blooming from early spring till 
frost. Does well in full sunlight as well as when partially 
shaded. The color is a vivid shade of coral red, perfectly 
charming. Height 2 ft. T. pkt. 20c; 1/16 oz. 35c; Vs oz. 65c. 
HEUCHERA SANGUINEA SPLENDENS—Flowers bright ver¬ 
milion red. Superbly beautiful. High class cut flower and 
rock plant. Height 2 Vi ft. T. pkt. 20c; 1/16 oz. 40c. 
HEUCHERA HYBRIDA GRANDIFLORA—Large flowering. 
Very choice cut flower. Many colors from white to glowing 
crimson. Height 2*4 ft. T. pkt. 20c; 1/16 oz. 40c. 
HIBISCUS—MALLOW MARVELS 
Robust growing, hardy perennials producing in July and 
August on long branches, beautiful cup-shaped flowers of im¬ 
mense size seven inches across. For store decoration, for 
maximum effect and to show the public something out of 
ordinary there is nothing better than Mallow Marvels. Height 
6 ft. T. pkt. 10c; oz. 60c; lb. $6.00. 
DOUBLE HOLLYHOCK 
WHITE, BLACK, PINK, BRIGHT RED, YELLOW, MA- 
ROON, DOUBLE MIXED. Any color: T. pkt. 10c; % oz. 15c; 
oz. $1.00. 
HOLLYHOCK EXQUISITE — The flowers are extra large, 
fringed and curled, very double with white margined petals in 
various shades of pink, rose, claret, violet and purple. T. pkt. 
15c; % oz. 25c; oz. $1.60; lb. $20.00. 
HOLLYHOCK TRIUMPH — Of branching habit, 5 ft. tall, 
studded with waved and fringed double flowers which appear 
in as many as 45 distinct colorings. Blooms 10 days ahead 
of other hollyhocks. T. pkt. 20c. 
HOLLYHOCK IMPERATOR—Flowers 6 to 7 inches across, 
having a very broad “collar” of frilled and beautifully fringed 
petals and double centers two inches across in a wide range 
of colors. Branching habit. Height 5 ft. T. pkt. 20c. 
HYPERICUM ORIENT ALE 
Highly desirable hardy perennial rock and border plant 
producing large, cup shaped flowers of intense bright yellow. 
The petals of the flowers seem to be made out of gold and a 
genuine pleasure is derived by growing this plant. Blooms all 
summer. Does best in light, warm, sandy soil in a spot where 
the noon sun will not reach it. Easily raised from seed. 
Height 9 in. T. pkt. 15c; 1/16 oz. 25c. 
ISATIS GLAUCA 
Perfectly hardy perennial 2 ft. high, producing in June quan¬ 
tities of flowers In panicles, of bright yellow color, useful In ar¬ 
rangement with other flowers. T. pkt 10c; oz. 46c. 
HUNNEMANIA—TULIP POPPY 
Very showy hardy biennial treated as an annual with 
beautiful feathery glaucous foliage producing tulip shaped 
flowers with crinkled satiny petals 3 inches across on stout 
stems foot long, from early spring to frost. The flowers last 
two weeks in water and several days out of water. Plants 
of bushy growth 30 in. tall. Cut when partly open. Give rich, 
well-drained soil. Hunnemania is not easy to transplant. 
HUNNEMANIA FUMARIAFOLIA—Bright yellow. T. pkt. 10c; 
oz. 45c; lb. $4.00. 
HUNNEMANIA SUNLIT E —Flowers canary yellow, semi¬ 
double, high class for cutting. T. pkt. 15c; % oz. 25c; oz. $1.80. 
ICE PLANT 
Mesembryanthemum Cristallimim — Suitable for rock 
work, hanging baskets, etc. Foliage thick, frosted and wax¬ 
like. Easily grown from seed sown from March to May. Half 
hardy annual. Height 6 inches. T. pkt. 10c; oz. 45c; lb. $3.00. 
IMPATIENS SULTANI 
Easy to raise from seed and indispensable for window 
boxes and bedding also as a house plant, as they will bloom 
profusely even in the darkest shade, where hardly anything 
else would grow let alone bloom. The flowers are waxy like. 
Brilliantly colored in all shades of red. Plant 10 inches apart. 
Height 18 inches. T. pkt. 15c; 1/32 oz. 30c; Vs oz. 80c. 
INULA-ELECAMPANE tX' 
fine flowers in various shades of yellow from June till frost. 
Splendid cut flowers. 
INULA GRANDIFLORA—Gold Marguerite—The plants 3 ft. 
high, bear in June quantities of golden yellow flowers 5 inches 
across. T. pkt. 15c; % oz. 40c; 1 oz. $2.80. 
INULA ROYLEANA—Splendid flowers deep orange yellow. 
Height 2 ft. T. pkt. 15c; % oz. 40c; oz. $2.80. 
IPOMEA HEAVENLY BLUE 
CLARK’S IMPROVED EARLY FLOWERING—Starts the seeds 
in pots in March and plant outdoors when danger of frost is 
past. A rapid grower, bearing as many as 200 beautiful sky 
blue flowers at a time, enormous in size, fully 5 inches across. 
A single vine will cover a space of 20 feet wide and 50 feet 
high. If you sell flowers and appreciate the value of talk 
about beautiful flowers on your premises, plant Heavenly 
Blue. Does not seed itself and will never become a pest like 
the common morning glory. T. pkt. 10c; Vs oz. 10c; oz. 60c; 
lb. $7.00. 
IPOMEA HEAVENLY BLUE —There Is no other climber that pro¬ 
duces such gorgeous display of color. In chilly weather the flowers 
assume a pinkish tint but are a glory in blue again with warmer 
weather returning. When your flowers turn pink do not write us a 
sarcastic letter. They turn pink because that is a natural trait of 
that plant. 
GIANT MOONFLOWER, I. NOCTIFLORA 
Very showy annual climber, reaching a height of 25 or 30 feet. 
At night and during dull days the plants are covered with white frag¬ 
rant flowers 5 to 6 inches in diameter. T. pkt. 10c; oz. 30c; lb. $3.20. 
IPOMEA ROCHESTER—Rochester Morning Glory. Flowers deep 
blue with a wide white band around the edges. Splendid. T. pkt. 
10c; 1 oz. 45c; lb. $4.00. 
IPOMEA IMPERIALIS—Japanese Morning Glory. Flowers very 
large, wide open in an endless range of colors, extremely beautiful. 
Late flowering and to overcome that sow in March in small pots, 
set out when danger of frost is past. T. pkt. 10c; oz. 30c; lb. $3.00. 
ISOLOMA MULTIFLORA 
Produces quantities of large, flery-red flowers from October to 
April, grows from 12 to 18 in. high, the foliage is dark green covered 
with brownish-red hair and very attractive. Requires same culture 
as Gloxinia but much easier raised as It is not nearly as tender as 
Gloxinia. In fact it is the easiest raised pot plant and will with¬ 
stand much neglect. T. pkt. 35c. 
KALANCHOE COCCINEA 
A succulent plant, ideal for pots, producing highly attrac¬ 
tive bright scarlet flowers in great profusion. Easily started 
from seed. 
Start the seed in February or March, grow in the open 
during summer, place on benches before frost 2-3 plants in a 
pot to get heavy, bushy growth and a mass of bloom, January 
to April. Use light soil mixed heavily with peat. Plenty of air 
and a night temperature of 55 deg. is required. T. pkt. 25c; 
250 seeds 65c; 1000 seeds $2.20. 
