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”T\wO-YEAR-OLD” WILL SOON BE “HORSE-AND-BUGGY” 
Thjis institutional advertisement appeared in Tyler newspapers in support of the local 
R^se Planting Week, February 13th to 19th. The RADIANCE “Special” was not expressly 
designed to promote the sale of RADIANCE rose plants, but more to present a practical 
example of the economic worth of the Rose Grades pictured. It was enlightening to find 
that customers, with few exceptions, bought the best grades when the difference was 
demonstrated. Truly “2-year-eld” will soon be “horse-and-buggy 
DON’T BE MISLED .LET’S STUDY ROSE GRADES 
All Plants Shown Here Are “2-Year-Old” Field Grown Budded Bushes . . . They Are All Same 
Variety, and From Same Row. 
SPECIAL! 
RADIANCE 
RED OR PINK 
4 GRADES 
EACH 2-YRS. OLD 
Super size or jumbo 
2 years old.10 plants $1.60 
No. 1 Grade 
2 years old.10 plants $1.40 
No. 1 % Grade 
2 years old.10 plants $1.00 
No. 2 Grade 
2 years old.10 plants $ .75 
No. 3 Grade 
2 years old.10 plants $ .36 
Remember again: All grades 
in this offer are 2-year-old 
plants, and each grade 
bloomed in our field during 
1937. 
Each grade is good and each 
a special value at the price. 
Tyler is the Rose Garden of 
America, distributing more 
than half of all the roses 
planted in the nation’s gar¬ 
dens. 
Each Tyler citizen should be 
a committee of one to broad¬ 
cast proper grade information 
to prospective purchasers of 
Tyler roses. 
Advise your friends not to 
ask merely for “2-year-old 
roses” but to specify which 
one of the four grades of 2- 
year-old roses is wanted, so 
that they will get full value 
for the price paid. 
CASH and CARRY PRICES 
Most Standard Varieties 
Available—No. 1 grade 
$2 Dozen 
BEAUTIFY TYLER 
IMPORTANT! 
We have no point of distribu¬ 
tion of rose plants except our 
new nursery office and adjoin¬ 
ing packing plant at 614 East 
Valentine street. 
HOW DIXIE HELPED MAKE 
ROSE HISTORY i 
T EN YEARS ago, in 1928, The American Association of Nur¬ 
serymen in its annual meeting in Denver, Colorado, appointed 
a committee of five to arrive at a proper standard of rose 
grading. 
Howard Chard (Storrs-Harrison Co.), Painesville, Ohio. 
Charles H. Perkins, (President, Jackson & Perkins). Newark, N. Y. 
L. C. Bobbink, (President Bobbink-Atkins), Rutherford, N. J. 
Charles Howard, (President Howard Rose), Hemit, Calif. 
A. F. Watkins (Dixie Rose Nursery), Tyler, Texas. 
A FTER A YEAR of meeting and correspondence the following 
grade standards were worked out: 
No. 1 Grade.3 or more strong canes, 18 inches up 
No. 1*4 Grade.2 or more strong canes, 14 inches up 
No. 2 Grade.2 or more strong canes, 12 inches up 
No. 3 Cull Grade . . 1 or more strong canes, 8 inches up 
« 
NOTE : No. 3 grade may contain larger plants of poor shape or insuf¬ 
ficient roots for the upper grades. 
I N OCTOBER, 1987, Dixie Rose Nursery knowing that the pub¬ 
lic was being misled, through a lack of understanding of rose 
grades, issued the above grade illustration, as its interpreta¬ 
tion of standard rose grading. 
S INCE THAT TIME, this grade picture has become standard¬ 
ized throughout the United States . . . and has been repro¬ 
duced by the American Home, The Flower Grower, The South¬ 
ern Home and Garden, and various nursery trade journals and 
farm papers, totaling more than 3 millions in circulation. Re¬ 
quests have been made for its use in agriculture text books. 
E ROSE NURS 
F. Watkins 
John C. Watkins 
614 East Valentine 
Phone 1764 
Tyler, Texas 
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