FRUIT GROWERS MUST HAVE NEW ORCHARDS 
COMING ON TO ASSURE BIG STEADY PROFITS ! 
National authorities emphasize profit importance of having Younger Orchards. 
Dr. John R. Magness of the United States Department of Agriculture, a leading fruit authority, urges Farmers 
to start planting New Orchards now to replace unproductive old trees and unprofitable varieties. Here are some 
of the recommendations made by Dr. Magness quoted in the Illinois Horticultural Society Bulletin for March 
1938. 
“High quality fruit is produced in young orchards. It’s expensive to produce fruit on old trees”. 
“Choose New Plantings of best quality and variety—suitable for both eating and cooking purposes”. 
“Don’t let orchards grow too old. If apple trees are over thirty years old and the grower wants to stay in 
the apple business, it is time for him to start replanting in order that there might be some young trees coming 
along”. 
INCREASE FARM PROFITS 
Young trees planted on hill sides or rolling land will help hold the soil and prevent erosion. Roadside plant¬ 
ing of Fruits pay all or part of Farmers Taxes; thus Farmers can make handsome profits by converting such 
land into profitable orchards. 
BIG FARMER AND FRUIT GROWER DEMAND FOR TREES ! 
During the past twenty-five years there has been a constant decrease in the number of bearing and newly 
planted Fruit Trees in the United States. In addition to this shortage, many of these trees are old—and will 
soon be past the age of profitable production. Young Orchards are needed badly—The decrease in the number 
of young orchard trees is really alarming. 
Dr. H. P. Gould of the IJnited States Department of Agriculture reports: 
65.8 million apple trees in 1910. 
17.5 million apple trees in 1935. 
There are now 48.3 million fewer apple trees than twenty-five years ago. 
And Dr. Gould reports that in 1910 there were only ninety-two million people in this country, whereas in 
1936 the population was one himdred thirty million. This means an increase in population of forty per cent 
and during the same period the number of apple trees decreased 45%. The demand for fruit has increased 40 
percent in twenty-six years and trees planted to supply the demand has dropped 45% during this time. 
HOW DOES THIS EFFECT MR. FARMER 
The Fruit trees that have been working overtime to supply the increased demand for fruits have passed 
their peak of production and not enough young trees have been planted to supply the demand. As a result a 
shortage of quality fruit will develope. A shortage of Fruit means high prices, big profits and a mighty fine 
return on money invested in fruit trees this year. 
YOU HAVE A DUTY TO PERFORM! 
Farmers are busy—don’t have much time to read and may not learn about the above situation until it is too late. History shows 
that Farmers everywhere always plant Farm Crops when they are selling at high prices. Markets are then flooded, prices go down and 
everyone loses money. The time to plant Fruit Trees is when Fruit prices are below average and people are not over-planting. Then 
when trees come into bearing the demand for Fruit will be greater than the supply and will bring sky-high market prices. 
With the population of the United States increasing every day and the number of bearing trees getting less and less, it is your 
duty to persuade the Farmers in your section to plant their full quota of Fruit Trees this year. Tell them what has happened during the 
past twenty-six years—also that the right time to plant Trees is now, when Fruit is selling at below average prices. Then when the trees 
reach a bearing age the Fruit they produce will bring high market prices—Do that and you will help Farmers in your locality enjoy 
greater prosperity than they have ever known before. Many an acre of improfitable Farm land has been turned into a money-making 
investment by planting our trees. 
