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THE GLADIOLUS FANCIER’S 
'* Your glads are in full production and we certainly 
are not disappointed in a single flower. Finer or larger 
flowers have never been grown here before. Our only grief 
{really a pleasure) is the large amount of time spent show¬ 
ing our flowers to friends that come and insist that they 
be shown how such gorgeous blooms are obtained.” 7-23- 
'37. C. A. R., Booneville, Ind. 
"After seeing your exhibit at the Great Lakes Expo¬ 
sition here in Cleveland, I have scrapped all the bulbs I 
had and herewith my order to replace them with these 
better varities.” 3-8-37. B. A. F. {Wholesale Florist) 
Cleveland, Ohio. 
"I do not b lieve 1 wrote you of my success with your 
gladiolus last summer. Neighbors and strangers alike 
stopped to admire them as they were without doubt the 
finest in the community.” 1-19-37. A. P. W., Lans- 
down, la. 
YOUNG JUMBO OVERSIZE NO. 1. 
With around four times the food bulk of 
the so-called large bulb, these oversize jumbos 
are most dependable for producing the magni¬ 
ficent show specimen blooms that capture 
the blue ribbons in the many, highly com¬ 
petitive gladiolus society shows. Almost 
invariably, the divisional champion spikes 
and the grand champion spike of the show 
are produced from young jumbos. The reason 
is simple enough to anyone who gives the 
subject a moment’s attention. The youthful 
vigor of the heavy bulb, supplying food bulk 
and juices with greater volume and over a 
longer period of the development of the new 
bulb, creates a stronger and larger plant, 
with corresponding maximum number of 
buds, the largest possible flower spike and, 
incidentally, gives the greatest possible con¬ 
trol over the blooming date. In Canada and 
other northern sections where a short bloom¬ 
ing season finds late blooming varieties often 
cut down by frost before the sluggish growth 
of an older or smaller bulb can get around to 
produce the flower spike, these young jumbo 
oversize number 1 bulbs are in great demand. 
They are in like demand in all other sections 
by the advanced amateurs willing to pay but 
a very slight premium for just that added 
performance that makes for the difference 
between blue ribbons and second prizes. 
In previous years we have hardly dared 
to say much on this subject, since our catalog 
circulates mostly among the gladiolus fanciers, 
anyway and such customers have regularly 
absorbed these young jumbos about as fast 
as we could produce them. However, our 
last growing season has been by far the wett¬ 
est season we have experienced in our nine 
years of cataloging with the result that we 
have untold thousands of these young jumbo 
bulbs. Consider first the fact that we price 
a “L” bulb (prepaid) at the common average 
prepaid price of a Number 2 L but deliver, 
as long as our supply lasts. Number 1, This 
is our method of matching the various dis¬ 
counts, specified extras, coupons, fall lists, 
etc. As explained in our paragraph on PRI CE.S, 
we carry this system to the M and S bulbs, 
also. Accordingly, if we can no longer supply 
number 1, 3 and 5 we add to the count until 
equal extra value has been reached, with the 
number 2, 4 and 6 bulbs. Unlike many 
catalogers who supply M when out of L and 
S when out of M, we supply in the larger size 
in number better than price equivalent. And 
we might as well give those who are as yet 
only prospective customers something else 
to think about by making a statement that 
could only be a boomerang if it were not un¬ 
qualifiedly true. The statement is this: 
For a period of several years we do not think 
we have delivered a single retail order (in¬ 
cluding prepaid per 100 pricing), in U. S., 
Canada or abroad, that did not include about 
15% of extra value in bulbs beyond what the 
catalog had promised, in varieties ordered or 
at our discretion but determined largely by 
the customer’s suggestion as to extras in 
space provided therefor on our order sheet. 
However, the young jumbo oversize No. 
1 L bulbs present an additional problem. 
Being around four times as heavy as No. 2 L 
bulbs, the aggregate cost of additional post¬ 
age it would take to send this bumper crop 
out prepaid would likely put our business 
finances “in the red’’. But, if the many 
individual customers could obtain these young 
jumbos at our going price of L bulbs merely 
by taking them on a transportation collect 
basis, we believe the only other question the 
customer will ask is “Am I in time to get the 
jumbos?’’ So, while they last, order your 
young jumbos at the catalog rate for L bulbs 
but F.O.B. shipping point. If your order 
includes other items at the prepaid prices, 
we will send the entire order F.O.B., adding 
bulbs of the varieties ordered to a value in 
excess of their proportionate share of the 
delivery cost. We will send them express 
collect where the express address is furnished 
otherwise by parcel post, C.O.D. for the post¬ 
age. Please do not supply postage, as post¬ 
age adjustments are tedious. 
“ ‘Tis said the way to a man's heart is through his 
stomach. With me it's glads and you certainly have 
beaten a path to mine with your generosity in overcount 
and extras.” 4-21-37. B. K., Duluth, Minn. 
"1 see that you are going to keep me permanently in 
your debt with 'extras' ” 5-12-37. M. E. B., Cleveland, 
Ohio. 
“We received the shipment of Gladiolus bulbs and wish 
to assure you that we appreciated your generous donation 
of extra bulbs.” 5-18- 37. Sister M. R., Parmadale, 
Ohio. 
"May I take this belated opportunity to thank you for 
the many extras which you so kindly included in our 
order of last spring. We won three awards at the Metro. 
Glad Show. Our glads are greatly admired by all.” 8-16- 
'37. Sister M. A., Maryknoll, N. Y. 
"Everything I bought from you has been top notch and 
the glads' you sent me gratis have been worth what I paid 
for the others.” 7-6-37. Prof. E. M. S., Sacramento, 
Cal, 
"Received the order of bulbs, and what fine healthy 
bulbs they are. And how liberal the supply of extras. 
All I can say is accept my heartfelt thanks.” 4-21- 37. 
Rev. W. J. S., Dover Center, O. 
