REETINGS FROM GREENING’S 
A Messdse of Importdnce to Customers 
dnd Friends 
“My son, the priceless ingredient of every product in the 
market is the honorable integrity of him who makes it—that 
quality stands for true worth. Consider well his name before 
you buy.” 
—Old Persian Proverb 
• PerFidps in no otFier business does thie domindnt tFieme of tFiis Old 
Persidn Proverb dpply more strictly. TFie successful nurserymdn, by the 
very ndture of his responsibility—the long yedrs of wditing—must 
possess the sterling dsset of d good ndme. ... So this "priceless ingred¬ 
ient" hds for nedriy d century been mixed in the mortdr of Greening 
experience. Thdt is d long time in the spdn of Americdn business, but 
d fdr longer time in the line of succession of d single fdmily devoted to 
one specific endedvor. 
• "Born 1850 — Still Growing," the Greening slogdn, is more thdn 
d bdttle-cry of business. It is d victory-cry celebrdting the fdct thdt the 
"priceless ingredient" hds been successfully blended in the Greening 
formuld of business. . . . In prdctice it hds been the rule to hold fdst to 
thdt which is good, to be tolerdnt of new vdrieties dnd so-cdlled 
novelties,- to give them a fdir tridi, but dlwdys to dpply the inflexible 
ydrd-stick of Greening qudlity,- to mdintdin a criticdl dttitude towdrd 
these innovdtions before ddopting them dnd pdssing them diong to 
customers. ... As d result of these restrictions, the customer cdn buy 
with the confidence thdt his purchdse embodies the highest degree of 
merit in the decdlogue of Greening trddition. 
THE GREENING NURSERy 
MONROE 
COMPANy 
• MICHIGAN 
ESTABLISHED 1 850 
