Let Our Landscape Department Solve 
Your Planting Problems for You 
Ever notice the difference in attitude toward fur¬ 
nishing the INSIDE of the house—and furnishing 
the OUTSIDE? It’s a curious study in psychology 
—the working of the mind. 
FOR INSTANCE—The house cost $8,000—lot cost 
$2,600—Total $10,500. 
INSIDE, owner spends— 
Living Rooms—Rugs, chairs, davenport, 
books, etc. . 
Piano, Victrola or Radio, pictures, 
curtains, etc. 
Three Bedrooms—Furniture, bedding, 
rugs, etc., each $300 
Dining Room—Table, chairs, linen 
silver, china, etc. 
Kitchen—Range, crockery, utensils, 
laundry, etc. 
$ 600.00 
1,000.00 
900.00 
300.00 
200.00 
Total—a moderate estimate for a 
modem home ___$3,000.00 
Nothing unusual, nothing remarkable, nothing to 
get excited about. 
OUTSIDE, owner invests—(too often)- 
Lawn—scratched in—seeds and labor.. 
Geraniums—^from the neighbors 
Roses and perennials 
Shade Trees 
Fruit Trees 
Flowering Shrubs and Porch Vines 
Miscellaneous small plants—(perhaps) 
75.00 
Free 
15.00 
12.00 
6.00 
11.00 
6.00 
Total—(and he thinks it a good job)_$ 125.00 
Nothing unusual, nothing remarkable—except that 
it doesn’t look as cheap as it really is. 
Indoors, $3,000—Outdoors, $126. Is that justice to 
the home? 
SUPPOSE—The owner would ask our Landscape 
Dept, to change his property into a Picture. 
Change his house into a Home. We might ask 
$100 to $1,000 for the job—and right here the 
average man goes clear up in the air; but— 
Let’s See—THE CONTRAST five years later. Busi¬ 
ness makes it necessary to move. He sells out. 
The Household Goods—if he is lucky—sell for 
$1,000. Loss $2,000. 
The House and Grounds—beautifully planted—sell 
for $14,000. Gain $3,500. 
HERE IS OUR POINT 
Indoor Furnishings are Expense—^wear out, never 
return outlay. 
Outdoor Furnishings are Investment—increase in 
value yearly. 
