The Art of Floral Designing 
By William Cleaver Harry 
Contents: Floral Designer, Wire Frames, Lessons in 
Stemming, Pillow, Wreath, Emblems, Baskets, Funeral 
Spray, Large Casket Spray and Cover, Table Decorations, 
Wedding Bouquets and Boutonnieres, Corsages, Wedding 
Decorations—Church, Private Home, Hotel. 
Complete instructions on making up floral designs. 
190 pages, 5Kx8X; 84 illustrations. Cloth, S2.00 
Floral Designs De Luxe 
A superfine book, excelling in the quantity and the 
special selecting of its illustrations, its printing, binding 
and general finish, any previous effort along the same 
lines. 472 illustrations, of which 4 pages are in full color 
and 8 are in green and black. Emblem and flowers in 
season also given. Covers all designs and types. 
176 pages, 9Kxl2X; 472 illustrations. Cloth, $3.50 
New Album of Floral Designs 
By Robert Kift 
138 designs, all but 4 being one design to a page, cover¬ 
ing: Wreaths, Baskets, Bouquets, Casket Designs, Sprays, 
Pillows, Corsages. Specials such as St. Valentines Day, 
Mothers Day, Memorial Day, Thanksgiving, Christmas. 
Designs were made up by Baxter and Green. Photo¬ 
graphed by Bond Brothers and assembled by Robert Kift. 
Designs are numbered. A list of flowers in season is 
given. Accompanying each Album is a pamphlet giving 
descriptions of the designs and their price range. 
148 pages, 73^x9^. Cloth, $1.00 
The Retail Flower Shop 
By Robert Kift 
Covers all angles leading to the successful management 
of a retail flower shop business, starting with the location 
of the shop, its furnishing, window dressing for all occa¬ 
sions, purchase of supplies and seasonable stock, making 
up every conceivable type of design and decorations and 
concluding with salesmanship, publicity, bookkeeping, 
collecting, accounts. Also “Week by Week” feature of 
115 pages is of great assistance to any retail florist. 
340 pages, 6x9; 145 illustrations. Cloth, $2.50 
