AGAIN the plant season has arrived and we are mailing you our Calendar 
^^Catalog trusting that this season’s business will equal that of last year 
which was one of our banner years. Happy are we to place this piece of 
printed matter with you which we trust will prove helpful even though you do 
not order plants. We have been growing and selling strawberry plants for the 
past 39 years and believe we understand our business. So sure are we of the 
quality of our plants, we are willing to let the success of this establishment 
rest upon the merits of the plants we sell, the service we give our customers 
and the honesty we put in our advertising. Careful and efficient packing of 
plants is just as important a factor as growing strong-rooted, disease-free 
plants. Waller Brothers take these extra precautions to assure you of A qual¬ 
ity plants, for our interest as plant growers lies in the same direction as yours. 
Our success or failure is inseparable from the success or failure of our cus¬ 
tomers. We solicit your business. We invite comparison, not only in quality 
of plants but also in price. We urge you to buy better plants, honestly grown 
and honestly packed. 
WALLER BROTHERS 
PRICE OR QUALITY? 
We can talk quality or we can talk 
price with any plant establishment in 
ihe United States producing a depend¬ 
able grade of plants. Although we do 
not like to extol our low prices (for 
quality should always come first), still 
during the year many berry growers 
ask us how we can produce good plants 
at such low prices. Here are the reasons: 
1. We are located in the heart of the 
berry district of Arkansas. 
2. We own our own farms and produce . 
all our plants, and thus we only have 
to make one profit off these plants. 
3. Living conditions are comparatively 
cheap here and we can secure iabor 
in accord with the cost of living. 
4. By selecting the plants we set, we 
never suffer a loss from disease or 
inspection turn-down. 
5. By setting our plants on new ground 
we produce big, healthy, plants 
which bring us many satisfied cus¬ 
tomers. 
6. The enormous volume of our busi¬ 
ness, running into many millions 
per year, enables us to quote prices 
at only a small margin of profit 
per thousand. More than 15,000,000 
sold last season. 
A SIMPLE PROBLEM 
IN ARITHMETIC 
PROBLEM: If you can save ten cents 
on the thousand by buying cheap 
plants and you are setting ten acres 
of berries, 5,000 plants to the acre, 
how much have you saved on the 
plants? 
Further, if the cheap plants you 
set, which never give the satisfac¬ 
tion that well grown plants give, 
yield only half as much as the 
quality plants, have you profited or 
lost by setting cheap plants? 
Again, if it cost twenty per cent 
more to fertilize and cultivate cheap 
plants (counting the cost of culti¬ 
vation at $10 to the acre) how much 
have you lost by setting cheap 
plants? 
ANSWER: Dependable quality plants 
are the cheapest plants that you 
can set. WALLER quality plants 
are the best yield insurance that 
your money can buy. 
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