Page 2 Hereford’s Gardens 
Dear Friends: 
We present our 1938 catalog with the assurance that we 
can merit your continued good will with the quality of our 
plants and service; as your letters and kind remarks tell 
us we have achieved in the past. 
With another season ahead of us we plan for greater 
things. Our aim is to offer you an ever increasing selection 
of plants in the newer and better varieties, of the same 
high quality, at the same reasonable prices, and so help you 
realize your aim as a gardener — a lovely garden of flowers. 
Our catalog is not pretentious compared with one listing 
a line of seeds, ornamentals and trees as well as perennials. 
We specialize on herbaceous perennials only and know from 
comparison that few companies compete with us in this 
particular field. We are constantly testing new introductions 
and novelties, but offer our customers those that have proven 
worthwhile. 
From your response to our wild flower list last fall, and 
from your letters and inquiries, we know that the inclusion 
of wild flowers is appreciated. The only wild flowers included 
in this catalog are those that bloom late enough in the 
season to make spring planting practical. About 100 other 
varieties that should be planted in late summer or fall will 
be offered in a special supplement to this catalog that you 
will receive in late summer. 
Your orders will be acknowledged at once and will receive 
careful attention. Shipments will be made promptly during 
planting season unless a preferred shipping date is given. 
We solicit your early orders ; they will be acknowledged upon 
receipt and shipped when requested or at proper planting 
time. 
All plants herein listed are good sturdy plants, having 
been transplanted into spacious rows in open fields and 
grown one or more years in soils best suited for strong 
root development. 
We guarantee the quality of our plants to please you 
and all shipments to reach you in good condition. This has 
been our policy from the beginning and we find it a most 
satisfactory practice. It assures you good plants and works 
no hardship on us for we seldom have occasion to make an 
adjustment. 
Our descriptions of plants are as accurate and honest as 
words can make them. We use utmost care in checking and 
writing this material and offer it to you as sincere and more 
dependable than illustrations. 
*We are glad to continue the convenience and saving to 
our customers by prepaying all shipping costs on all orders. 
THANK YOU: Your kind and complimentary letters 
have given us great pleasure. We have been gratified with 
your patronage and the way you have helped us to build up 
our business for greater service. We are doing all we can 
to merit your continued favor, and hope you will write us 
if we can be of service to you with any garden problems. 
Hereford’s Gardens 
Oakford, Illinois 
A. J. Hereford R. M. Lounsberry 
