ALEC HENDERSON, INC., 
CHICAGO 
FLOWER SEED NOVELTIES OF MERIT FOR 1938 
PETUNIA GIANTS OF CALIFORNIA 
SUPREME FLORIST STRAIN 
Ageratum Fairy Pink 
Ageratum Fairy Pink is a dwarf compact Ageratum of a delightful 
soft salmon rose pink color. It begins blooming when not more than 
1V 2 to 2 inches high and continues to grow until it has formed a 
solid compact mass of blooms. Its maximum height when it is in 
full bloom is not greater than five inches. 
Trade pkt. $0.35 V 4 oz. $3.00 
Calendula Improved Campfire Florist Strain 
Color a deep orange with a distinct scarlet sheen. Flowers are flat 
across the top, of the type most suitable for florist use, and measure 
at least four inches in diameter. Plants are strong growing even in 
habit with exceptionally long heavy cutting stems. 
Trade pkt. $0.35 V4 oz. $0.50 Oz. $1.75 
Marigold African Little Giants Mixed 
The most unique Marigold Novelty of the decade. A Marigold that 
will average only a height of 15 inches and yet will actually produce 
a head of twenty to thirty-five beautiful four inch flowers. 
Little Giants i.' strongly recommended for bedding and pot plants, 
especially the latter—as it will bloom a head of twenty-five flowers 
all at the same time. Color ranges from a yellow to a very bright 
orange, with many shades in between. 
Trade pkt. $0.50 V 4 oz. $1.50 Oz. $5.0Q 
Marigold Gigantea Sunset Giants 
Flowers average 5 to 7 inches across. Flowers are loosely formed, 
very full, with broad heavy petals. Colors ranging from deep orange 
through golden orange, deep golden yellow, light yellow, lemon 
yellow and primrose. Plants grow SVz to 4 ft. tall, throwing up a 
heavy stem which carries a cluster of flowers on short stems. No 
objectionable odor. 
Trade pkt. $0.50 V 4 oz. $0.85 Oz. $3.00 
New Petunia Hybrida Topaz Rose 
Topaz Rose is a brilliant addition to the Hybrida group. The color 
is a fiery velvety rose of a brilliancy seldom seen, and slightly 
suffused with gold, which gives it a fiery appearance and the 
throat is the color of topaz. It will neither fade nor burn under the 
hottest sun, and we feel assured that this Petunia will have great 
popularity. 
Trade pkt. $0.35 14 oz. $1.50 Oz. $5.00 
Petunia Giants of California 
Supreme Florist Strain 
For some years there has been a demand for this type of Petunia in 
a color range comprising the lighter rose and pink shades, and we 
feel that it will be a welcome addition to the large Florist type. We 
now are able to furnish an extra fine strain in rose and pink shades 
selected by a grower whose strain of Giants of California Type has 
always been greatly admired. It is of the well known Giants of Cali¬ 
fornia type, with very large ruffled, shallow, open throated flowers, 
freely produced on strong growing plants which may be as much as 
two feet tall by the end of the season. It is an excellent bedding 
variety as well as a fine window box type. 
Trade pkt. $1.00 (s'? oz. $3.00 s-j oz. $5.00 
Primula Sinensis—Double-Dazzler 
Double Dazzler comes perfectly true from seed and is a great im¬ 
provement on the single form of Primula Dazzler, which was intro¬ 
duced three years ago. The flowers lift themselves more above the 
foliage and are produced in even greater profusion, blooms being 
orange-scarlet in color. Primula Double Dazzler is especially recom¬ 
mended to the grower of pot plants. 
Trade pkt. $0.75 3 trade pkts. $2.00 
Salvia—Blaze of Fire 
Blaze of Fire far surpasses Harbinger in earliness. The flowers are 
the most brilliant and vivid scarlet imaginable, and the habit is 
ideal for bedding. Blaze of Fire is without query the earliest and 
most dwarf of all Scarlet Salvias, blooming ten to fourteen days 
before Harbinger, and it is much brighter in color than that variety. 
We recommend it to our customers with every confidence, for we 
are sure of its merit, and the fact that it will quickly become one of 
the most popular of all bedding plants. 
Trade pkt. $0.50 3 pkts. for. $1.25 
Tithonia Speciosa Grandiilora Fireball 
Dazzling as a ball of fire poised high above other flowers. Fireball 
is, undoubtedly, the last word in brilliance of color in a fall bloom¬ 
ing plant. Fireball is a very brilliant, vibrant shade of scarlet or¬ 
ange, the petals in dazzling contrast to the clear yellow center. 
The gaily colored flowers are single, very large, 4V2 to 5 inches in 
diameter, and are carried on fine long stems. The plants are very 
tall, some reaching a height of 8 or 9 feet, with a fairly heavy 
growth of grayish green, wooly foliage. In northern climates, seed 
should be started indoors and the plants set out after danger of 
frost has passed. Tithonia Fireball is a tender annual, flowering 
late in the season, and is not subject to plant diseases. It is ex¬ 
tremely showy and an excellent new cut flower variety. The flowers 
will keep five or six days when cut. 
Trade pkt. $0.40 14 oz. $0.80 Oz. $3.00 
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